In August, the salary has not been paid yet!Gome cash flow test test Huang Guangyu

China Times (chinatimes.net.cn) reporter Lu Xiao Beijing report

Following the cash out of the stock price of the major shareholder and founder Huang Guangyu, Gome Retail has a clear signal of tight capital chain.

On the previous day, employees of Gome Retail found that on the 25th of each month, the salary was at the latest on the account of the contract, but his salary did not get as scheduled. On September 26, Gome Retail responded to the reporter of the Huaxia Times that due to a series of factors internal and external factors, Gome has indeed encountered unprecedented huge difficulties and severe challenges. In response to Gome Retail, in response to the normal operation of the company, this month has made some temporary and emergency adjustments on salary distribution.

Behind this, in the 19th month of Huang Guangyu's return, Gome retail, which has been working quickly and looking forward to recovering the death, has also reached a critical moment of transformation.

In August, the salary was not in place

The salary should be the most important one in the work of working.

On September 26, an internal employee of Gome Retail told the reporter of Huaxia Times that the company still has no say on the salary issuance in August, "I don't know when it can be issued." This means that there is no final plan that Gome Retails can get the boss Huang Guangyu nodded in August.

Before the arrears of salary, Huang Guangyu, who had twice won the richest man in China, frequently reduced its holdings at the low valley of Gome's retail price, which has attracted external attention.

If it is commonplace to reduce holdings in the capital market, it is unusual to take multiple shots at the stock market. In this September, he has already shot four times in the capital market.

The Hong Kong Stock Exchange disclosed that the Huang Guangyu and his wife sold 1.215 billion Gome retail shares at the average price of HK $ 0.195 on September 14. On the same day, they sold approximately 224 million Gome retail shares at the average price of HK $ 0.186. After two reductions, the Huang Guangyu and his wife received approximately HK $ 278 million in cash, and the shareholding ratio in Gome Retail fell to 43.04%.

On September 15th, the Huang Guangyu couple also reduced the average price of HK $ 0.189 to reduce the US -American retail nearly 89 million shares, cash out about 16.8 million Hong Kong dollars. After this reduction, the Huang Guangyu couple held a total of 42.8%of Gome retail.

On September 20, Huang Guangyu's wholly -owned Shinning Crown Holding Inc. also sold approximately 131 million Gome retail shares at an average price of HK $ 0.1633, cash out about 21.46 million Hong Kong dollars.

Not only this September, the reporter of the Huaxia Times was easy to see that Huang Guangyu had reduced its holdings in January, April, and August this year. The shareholding of the Huang Guangyu and his wife continued to decline from a high point of about 60%.

With the reduction of major shareholders, the stock price of Gome Retail also continued to decline from the highest peak of HK $ 2.55 at the end of February 2021. On the last trading day of that year, Gome's closing price had fallen to HK $ 0.66. Following the stock price of September 14, the stock price fell at HK $ 0.2, Gome Retail was reported at HK $ 0.148 on September 27, down 4.52%.

For Huang Guangyu's reduction, Gome has not previously responded to the issues related to the reporter of the Huaxia Times. But from the relevant data in the semi -annual report, it can be seen a little.

As of the end of June this year, the net value of the mobile liabilities of Gome Retail was approximately 25 billion yuan (the same below), and there were several overdue loans of financial institutions. As of the same time, the cash and cash equivalents held by Gome Retail were about 2.409 billion yuan, and at the end of last year, it was 4.378 billion yuan. According to the financial report, the reduction of cash and cash equivalent is mainly due to the repayment of the bonds during the reporting period.

High operating cost

Regarding the arrears of salary, Gome Retail said in a response on September 26 that although Gome has also made the greatest efforts through continuous focus on the main business and promoting strategic transformation Heavy burden.

"Huaxia Times" reporters saw that during the reporting period in the first half of this year, the total operating expenses of Gome Retail were approximately RMB 4.839 billion, although a decrease of 3.1%year -on -year. However, due to the current sales revenue of 1.21 billion yuan decreased by about 50%year -on -year, the operating expense ratio of Gome Retail in the first half of this year was nearly 40%, which was twice the same period last year.

The financial report shows that Gome's operating expenses include marketing costs (about 50%), management costs (about 36%) and other expenses (about 14%). It should be mentioned that the management cost of Gome Retail was about 1.746 billion yuan, an increase of nearly 65%in the same period last year. Among them, its salary increased from 597 million yuan in the same period last year to approximately RMB 967 million; depreciation costs increased from 176 million yuan in the same period last year to approximately 549 million yuan.

Gome also stated in the above response that it will not be ruled out that it will continue to implement the plan to further reduce the operating cost. Behind this, after Huang Guangyu's return, he wiped his fists and looked forward to using Gome Retail with 18 months to restore the original market status, but harvested the layoffs, closing shops, and "opening tearing" with suppliers.

It is said that the current situation has created heroes, the real estate housing market is sluggish, the newcomers of the rivers and lakes have emerged, and the situation of the former offline king's Gome retail is inseparable from the pushing hands of the Great Age.

Liu Buchen, a senior appliance industry observer, told the reporter of the Huaxia Times that the entire home appliance industry was downturn and the market continued to be sluggish.In addition, the ecological pattern of home appliance sales has undergone tremendous changes, and the new pattern has led to the life of the old pattern."In the past, home appliance retail was the competition between Gome and Suning. Now Gome Suning has become a supporting role. The current home appliance sales are online competition between JD.com, Taobao, Pinduoduo, Douyin, etc." At the same time, the epidemic is repeated, consumed, consumptionWeakness has caused a certain impact on Gome retail with heavy offline assets.According to the financial report, the total of 3,825 stores under Gome Retail in the first half of this year, of which 562 were closed, 192 were opened, and 370 were in Jingguan stores.

In addition, Liu Buchen also believes that after Huang Guangyu's return, he expects to catch up with the gap with his opponent as soon as possible.However, Gome's own development strategy and positioning are not clear, swinging back and forth."At present, Gome's strategy to deal with the crisis still gives people an impression of unreasonable." He told the "Huaxia Times" reporter.

Editor -in -chief: Editor -in -chief Huang Xingli: Han Feng

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