Effectively improve consumer trust security

As a common promotional method, discounts can make products more cost -effective and help merchants attract customers. Nowadays, with the rapid development of the e -commerce industry, every node such as "618" and "Double 11", related promotional activities often have a large discount, which not only benefits consumers, but also promotes social consumption. However, some false discounts have frequently appeared, and they are constantly renovated.

The price is not true, first rose and then descended, "big data kills", hiding "cat greasy" in the aspects of full reduction ... from online to offline, endless routines are invincible, leading to many consumers. Some people are attracted by discounts. After completing consumption, they find that promotional products are even more expensive than before discounts. False discounts are actually covering the ears and stealing bells. Relevant behaviors are not only suspected of violating laws and regulations such as consumer rights and interests, but also harm the integrity of price, business integrity, and even affect social integrity. Harm cannot be underestimated. The merchants take false discounts. Although they can get short -term profits, they will eventually lose the trust of consumers.

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In recent years, relevant departments have continued to increase governance, focus on rectify market chaos such as false discounts, and have achieved practical results. The results of the 2022 theme survey released by the Chinese Consumer Association showed that nearly 70 % of the respondents expressed assured of the domestic consumer environment. At the same time, we must also see that my country's consumer market has a huge scale, the form of false promotions is becoming increasingly hidden, and new variants have continued to appear. Therefore, the corresponding governance measures must also keep pace with the times. Not long ago, the State Administration of Market Supervision announced the "Crime Signing Price and Prohibition of Price Fraud" to clarify the specific requirements of operators' activities such as price comparison, discount, and price reductions, and listed the typical price fraud behavior that was prohibited. It was very strong. Reality targeted.

It is difficult for the false discounts to discount, and it is difficult to make it in the first battle. First of all, strengthen punishment according to law, and expand the illegal operations such as false discounts, and improve their illegal costs. Secondly, we can improve the strict "original price" determination in accordance with the law, urge merchants to abide by relevant regulations, and prohibit the prices of prices and false discounts as they want. In addition, the "blacklist" system can be established to implement industry ban on those who have serious violations of laws and regulations, and promote the consciousness of merchants to enhance the operation of operating in accordance with the law. Multiple measures and cohesion can maintain market order, improve consumer experience, and help optimize the business environment.

False discounts infringe on consumer vital interests and must be regulated according to law. At present, efficiently coordinating the prevention and control of the epidemic and economic and social development requires the release of consumption power. In this context, the more we need to strengthen the treatment of false discounts and price fraud. By rectifying according to law, creating a more secure consumption environment will help boost consumers' confidence, thereby stimulating purchasing power and promoting consumption. At the same time, in the process of governance, we should also respect and protect the legitimate rights and interests of the merchants. For example, the "Significant Signing Price and Price Deficiency Regulations" specifies that "the operator has evidence is sufficient to prove that there is no subjective intentional intention" such as price fraud. It is not only to resolutely safeguard the legitimate rights and interests of consumers, but also avoid accidental injuries to merchants in order to promote fair transactions and truly create a good consumer environment.

Discounts are essentially a promotional means to make List sales, build reputation, and attract customers, and it is not price fraud. Marketing discount products require honest prices and quality, otherwise they can only do "one hammer buying and selling". Today, with a more sound rule of law and a stronger awareness of consumer rights, we focus on improving the shopping experience and committed to improving consumers' trust and sense of security, so that merchants can truly win the market and the future.

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