The last decentness of "the richest man in Henan" is not necessary

"Wheat and garlic changing houses", the last richest man in Henan is not decent.

Henan's "Real Estate Brother" was in a circle. Recently, 2 real estate projects under Jianye Real Estate launched "2 yuan/catties of wheat change houses" and "5 yuan/jin of garlic changing houses" quickly fermented, becoming the focus of the entire network.

Behind this anxious to sell the house: Jianye Real Estate is facing huge inventory and capital chain pressure. It is urgently needed to sell projects and return funds. Its performance in the capital market is also very bleak. The stock price from the highest point of HK $ 4.117 to HK $ 0.72, a cumulative decline of 82%, and the total market value has evaporated by more than 10 billion Hong Kong dollars.

The leader behind Jianye Real Estate, Hu Yisen's status in the Chinese real estate industry is prominent, and Wang Shi and Feng Lun are known as the "three gentlemen" of China Real Estate Rivers and Lakes. Lectures, rivers and lakes, decentness ..... It is a very distinctive personality label on Hu Yisen. Some commentators in the industry said that a bucket of rice stumped the hero Han, and the last decentness of Henan's richest man was lost.

Developers "focus on" farmers' food

Since June 20, two marketing posters have continued to spread on the entire network. Among them, "2 yuan/jin, wheat changing houses; 5 yuan/jin, garlic changing houses" has become a hot focus.

The launch of this marketing plan is precisely that Jianye Real Estate, a "real estate brother" in Henan, is currently limited to only two projects, namely the "Jianye River" in Shangqiu, Shangqiu, Henan, and "Qi Qi County, Kaifeng City, Henan Province. County · Jianye City ".

According to the local sales staff, the existing house of Qi County Jianye City is about 103-234 square meters, and the average price is 5,000 yuan to 5500 yuan/square meter. It means that a 100 -square -meter house requires 150,000 yuan in down payment. It takes 75,000 kg to deduct the down payment with 2 yuan/catties of wheat.

The specific execution plan is that farmers sell wheat and garlic to the buyers designated by Jianye Real Estate, which can reach 20%of the house payment as the down payment, and can reach 80,000 kg of wheat.

According to the contents of the poster, from May 22 to June 6, Qi County Jianye City has traded about 860,000 pounds of garlic, called 2859 groups, visited 852 groups, and sold 30 houses.

At present, the market price of Henan wheat is 1.5 yuan/jin. The price of Qixian garlic on June 21, 2022 released by China Garlic.com showed that the price was 1.5-1.76 yuan/jin.

In addition, according to the notice announced by the National Development and Reform Commission, the country continued to implement the minimum purchase price policy in the main wheat production area in 2022. With the approval of the State Council, the minimum purchase price produced in 2022 was 115 yuan per 50 kg, and it also It is 1.15 yuan/jin.

In this way, the purchase price of Jianye Real Estate is slightly higher than the local market price, and the unified purchase price is higher than the state, which means that a certain discount for buyers has given buyers.

Based on the estimated 0.5 yuan/jin of the purchase price per catty wheat per catty, if the house is deducted at the upper limit of 160,000 yuan, it can be discounting 40,000 yuan for the buyers.

Although the developers have given some discounts, the grain as a hard currency, the price has been steadily rising, while the housing prices in local counties and cities have a certain degree of virtual high. Once they take over, farmers will have a large monthly supply pressure in the future. There may be risks of disconnection.

Moreover, the construction of Jianye Real Estate, which trades this wave of marketing plan, is facing huge inventory pressure in itself. It is urgently needed to sell projects and return funds.

According to its financial report data, as of December 31, 2021, Jianye owned a total of about 53.45 million m², of which 4.69 million m² distributed in Shangqiu City, accounting for 8.78%of the total soil reserves, and the deployment was deployed in its layout. The third cities are ranked 3rd.

One of the "wheat and garlic changes" projects are located in Shangqiu City. Since 2021, the sales of commercial housing in Shangqiu City have been bleak. The sales growth rate from January to November recorded negative growth to -11.8%.

"The landlord's house has no more food anymore"

Behind this is anxious to sell the house, there is a more severe problem: the capital chain of Jianye Real Estate is facing a huge crisis.

Jianye Real Estate's last time the screen was brushed because of the crisis of the capital chain. Jianye Group submitted a "Report on the Enterprise's Major Risks and Crisis and requested help Rescue" to the Henan Provincial Party Committee and Provincial Government. Since the month, due to the dual impact of flood and epidemic, the business development of Jianye Group has suffered serious losses, and major risks and crises have occurred, so they asked the government for help.

According to its financial report, as of the end of 2021, Jianye Real Estate held a cash of about 9.8 billion yuan, a significant decrease of 66%from the beginning of the year; the net debt ratio increased significantly by 81 percentage points to 94.89%, close to 100%of the regulatory red line; deducting restricted cash The subsequent cash short debt ratio dropped to 0.87, and the asset -liability ratio after excluding the pre -collection of accounts was 86.4%, which exceeded the regulatory red line.

At the same time, the operation of Jianye Real Estate is not optimistic. The revenue in 2021 was 41.98 billion yuan, a decrease of 3.1%year -on -year; gross profit was 6.810 billion yuan, a year -on -year decrease of 20.77%; net profit was 605 million yuan, a significant decline of 66.4%year -on -year.

In 2022, the crisis of Jianye Real Estate did not seem to be lifted. From January to May 2022, Jianye Real Estate's total sales of property contracts was 11.067 billion yuan, a significant decrease of 48.6%year-on-year; A year -on -year decrease of 47.3%.

Among them, in May, Jianye Real Estate's sales of property contracts were 2.17 billion yuan, a significant decrease of 71.3%year -on -year. Affected by the capital chain and operating conditions, Jianye Real Estate's stock price plummeted all the way, from the highest point of HK $ 4.117/share to HK $ 0.73/share, with a cumulative decline of 82%, and the total market value evaporated over 10 billion Hong Kong dollars, leaving only 2.16 billion Hong Kong dollars.

Unlike other large real estate companies, Jianye Real Estate has always focused on Henan Province. Its 95%of its sales are derived from Henan.

In the "help letter", Jianye Real Estate said that in 2020, it revenue was 125.6 billion yuan and taxed 8.6 billion yuan, which is the second place in the province. Hu Yisen, chairman of Jianye Group, said that at the most, every 8 houses sold in Henan, there was a set of 8 houses.

The complaint of Jianye Real Estate finally attracted the "White Knight": State -owned assets of Henan Province. According to its announcement, Henan Tongsheng Real Estate Co., Ltd. will transfer 29%of Jianye Real Estate, with a transaction price of about 688 million Hong Kong dollars. It is settled by the Henan Provincial People's Government with a cash settlement.

Henan's state -owned assets will become the second largest shareholder of Jianye, stimulating the stock price of Jianye Real Estate once soared by more than 30%.

The decent of the richest man in Henan

The head of the industry behind Jianye Real Estate, Hu Yisen's status in the Chinese real estate industry is prominent. The "three gentlemen" of China's real estate rivers and lakes, "Nan Wangshi, North Fenglun, and Hu Yisen in the middle."

Through Jianye Real Estate, Hu Yisen has continuously expanded the capital territory. Now, Hu Yisen has been sitting in four listed companies, namely Zhongyuan Jianye, Zhuyou Intelligent Manufacturing Technology, and Jianye New Life, forming a land acquisition, building houses, assembly assembly, assembly, assembly, , Property "One Dragon" industrial chain model.

Hu Yisen has long occupied the "Henan Rich List" for a long time. On March 17, 2022, Hu Yisen ranked second in the List of the List of Henan Zhengzhou Rich in Zhengzhou with a wealth of 10 billion yuan, and ranked in the "Hurun Global Rich List in 2022". 2237.

Lecture, face, rivers and lakes, decent ..... it is Hu Yisen's very distinctive personality label. As early as 1999, he pulled Feng Lun and Wang Shi to set up the "National Real Estate Strategy Alliance", and then renamed "Zhongcheng Alliance "" once became the largest real estate organization in China, and its influence can be seen.

In Henan Province, Hu Yisen was also extremely active. In 2014, several Henan entrepreneurs initiated the establishment of the "Songshan Society" of the Henan business organization, with a minimum of 10 million yuan.

At the same time, Hu Yisen also invited Wang Shi to be the honorary chairman of the "Songshan Association", and Zhang Lei, the founder of Yabuli Forum, as the founder of the Yabuli Forum, as the honorary director, and tried to build it into a high -end entrepreneur organization.

Such a high -end scene has been in sharp contrast to the "wheat and garlic changing houses" today, so that some commentators in the industry said that one bucket of rice stumped the hero Han, and the last decentness of Henan's richest man was lost.

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