Diversified financial services are the continuous empowerment of the high mountain vegetable industry

Diversified financial services are the continuous empowerment of the high mountain vegetable industry

Yuan Ting Li Chunmei

In the autumnal equinox, the fifth "Chinese Farmers' Harvest Festival", the green pepper industry in Baidi Town, Beichuan County, Sichuan, was a bumper harvest. The villagers carried their baskets and walked through the fields. The secretary of the Jinlong Village Branch told the author: "This year's green peppers are not only large in production, but also have a wide range of sales. The output value has doubled from last year. The market price is better. It is expected that the per capita income of vegetable farmers can increase by about 5,000 yuan."

In recent years, Beichuan County has vigorously implemented the industrial double increasing operation. The Dabaven Town has actively responded to make full use of the advantages of climate and environment with high local altitude and low temperature, and vigorously develop the vegetable industry of the high mountain ecology. The vegetables here are later than other seasonal vegetables. Mature about a month can make up for market demand.

In order to help the vegetable farmers develop and strengthen the green pepper industry, the Beichuan Agricultural Credit Federation Division Branch Branch combined with the "expansion and strong base" and "go thousands of visits" to fully understand the demand for farmers' funds, increase the rating and additional credit of the vegetable farmers in the jurisdiction, and the credit and additional credit. Financial products and financial services are sent to the field, and the church farmers have applied for "smart small agricultural loan" through the "Shuxin E" mobile banking through the "Shuxin E" mobile banking to achieve the entire process of the loan. Yuan's small farmers 'credit loans, and according to the needs of green peppers, they are used to borrow and return at any time to solve the worries on the road of vegetable farmers' funds. This year, the Daban Branch awarded 57 households and 4.2 million yuan for the whole town's vegetable farmers, and the current letter was 31 households and 2.35 million yuan.

After a large amount of green pepper sales, vegetable farmers are facing difficulties in collecting money. Cash settlement has the trouble of finding change. Third -party payment such as WeChat and Alipay has the issue of withdrawal fees. The urgent vegetable farmers are urgent, and the first time to install the "Shuxin E Hui Payment" receipt code for farmers with demand, so that vegetable farmers and acquisitions to experience the convenient payment of "multi -yard, no withdrawal, 0 rates". Also configure the cloud speakers for free, so that vegetable farmers no longer have to worry about receipt. At the peak sales season, the Dabli Branch has installed the "benefit payment" collection code for 18 households, and has added more than 100 million yuan in deposits. While the branch provides a solid financial services for the people, it has also opened up a new path on new merchants and stable survival businesses.

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