A number of tourism companies start the IPO, the first short -term or difficult for Henan tourism

Recently, the official website of China Bidding Public Service Platform released information showing that Kaifeng Cultural Tourism Co., Ltd. (hereinafter referred to as: Kaifeng Cultural Tourism) Listed Counseling Securities Company Selection and Appointment Project for public bidding. The tenderer is Kaifeng Cultural Tourism Investment Group Co., Ltd. (hereinafter referred to as: Kaifeng Cultural Investment).

Henan is a large tourism province. It has many historical and cultural cities. Cultural tourism has always been a key industry in Henan Province. Since this year alone, many tourism companies have worked hard to impact the IPO. But as of now, there is no tourist listed company in Henan, and "Henan No. 1 Tourism Stock" has also become a suspense.

Kaifeng Cultural Tourism intends to go public guidance

This bidding project of Kaifeng Cultural Tourism is 3 million yuan for self -raised funds. The scope of bidding is the general coordinator of the IPO listing project.

According to the actual situation of the bidder, the finalists will formulate overall listing counseling plans for the bidder, carry out listing counseling, joint -stock system transformation, organizational and coordination of intermediary agencies to discover the problems of bidders, formulate corresponding solutions, and continue to supervise the bidder for standardized operation Essence

Tianyancha shows that Kaifeng Cultural Tourism was established in 2013 with a registered capital of 300 million yuan. The legal representative is Ma Yi. The company holds 40%of the shares, and the actual controllers are Kaifeng Finance Bureau.

According to the official website, Kaifeng Cultural Investment was established in June 2010 with a registered capital of 500 million yuan. It is a key carrier for transforming the characteristics of Kaifeng Cultural Tourism, helping Kaifeng Cultural Tourism Strong City, and deepening the deep integration of the cultural tourism industry. According to business development, Kaifeng Wenhuo has been adjusted from the original urban operations and cultural tourism to the three major sections of urban operations (construction), cultural tourism, and financial services (asset management).

Tianyancha showed that in 2019 and 2020, Kaifeng Wendou's operating income was 1.028 billion yuan and 1.07 billion yuan, respectively. In the first half of 2021, revenue was only 309 million yuan.

From the perspective of the corporate system, this Kaifeng Cultural Tourism is going to the secondary market to seek broader development, or it is led by the government level.

In fact, as early as 2020, the Caifeng Municipal Bureau of Finance has issued a document to support the development of cultural tourism enterprises. The Kaifeng Municipal Government issued a "17 Articles Cultural Tourism Recovery", which has strongly promoted the recovery of the tourism market, strengthened financial policy support, implemented preferential tax policies. Reduce the burden of cultural tourism enterprises and stabilize employee teams to support the development of cultural tourism enterprises.

An industry insider told a reporter from Blue Whale Finance that Kaifeng Wendou is likely to promote listing step by step, which has little to do with factors outside the market.

The first share of Henan tourism is still difficult to give birth

Henan is a large tourism province. It has many historical and cultural cities. Cultural tourism has always been a key industry in Henan Province. However, as of now, a tourist listed company has not yet appeared in Henan.

Since this year alone, many tourism companies have worked hard to impact the IPO.

In September 2022, in 2015, he publicly sought A shares listed Yunding Shan Tourism Co., Ltd. (hereinafter referred to as: Yuntaishan Tourism) again intentionally IPO. It signed a counseling agreement with CITIC Securities. For the planning of funds and other investment projects, in the second quarter, the preparation for the first public offering of the shares of the shares was made.

Yuntaishan Tourism is a state -owned enterprise that was used as the actual controller as the actual controller. ,8%.

Public reports show that in 2017, the Yunding Mountain Scenic Area received 5.56 million tourists throughout the year, realizing a total tourism revenue of 505 million yuan, more than 6 million tourists received in 2021, and comprehensive tourism revenue of more than 700 million yuan.

In addition, in March this year, Yinji Cultural Tourism and CITIC Securities signed a listing counseling agreement to open the IPO project of Yin Culture Tourism. According to the plan of the silver base, the listing target will be achieved in 3 to 5 years.

Earlier, Kaifeng Qingming Shangheyuan Co., Ltd. planned to publicize stocks for the first time in the A -share market and listed on the market, and has conducted counseling filing.

In fact, in recent years, domestic tourism companies have been listed in the market in recent years. It has rarely been successfully listed in the market. It is mainly due to the "Landscape Famous Victory Regulations" issued in 2006. According to the regulations, the Scenic Scenic Spot Scenic Area, which was listed after December 2006, must revenue from tickets. Dipping away from the listed body.

Chen Jie, vice president of Jinlv Group, pointed out to the Blue Whale Finance reporter that since the above regulations were put forward, a threshold was set up for the listing of tourism companies. Due to the traditional domestic scenic spots, the revenue structure is relatively single, and ticket income occupies the main position of revenue. If the income of the ticket is stripped, the profit space of some scenic spots is limited, it is difficult to meet the listing requirements, or major changes may occur.

Shen Meng, chief strategist of Guangke Consulting, told a reporter from Blue Whale Finance that a number of tourism companies in Henan started the IPO, which was dominated by policy will. The regulatory authorities have formulated a relatively harsh listing threshold for the tourism industry, which means that the tourism industry has problems that have not been completely resolved. As a significant resistance to listing and supervision of cultural tourism attractions, the trip to listing may be relatively bumpy.

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