iPhone14 or the worst sales of sales in history?The average price of mobile phones has continued to rise?

Recently, with the release of Apple mobile phones, the sales forecast of Apple mobile phones continued to appear. Some media predicted that iPhone14 would become the worst -sales model of Apple, and the price of Apple continued to rise. what happened? What should we think of this?

I. iPhone14 or the worst sales volume?

According to the China Economic Weekly, comprehensive news, due to the influence of the iPhone 14 sales of the iPhone 14, Foxconn in Zhengzhou demolished the iPhone 14 production line. A few days ago, Foxconn insiders revealed that some iPhone 14 production lines have been upgraded to produce iPhone 14 Pro series models, which has no great impact on production.

It is understood that in August this year, Foxconn's Zhengzhou factory area entered the iPhone 14 series of mass production period. The production cycle was only two or three weeks, and the production line was dismantled. After the production line conversion, in the second half of this year, iPhone 14 Pro and Pro Max will account for 60%to 65%of the overall series of shipments (previously estimated 55%to 60%). Some analysts believe that the iPhone 14 is not innovative, which is less different from the previous two generations, and it is even better to buy an old iPhone 13. Therefore, iPhone14 may become the worst -sales model in history.

It is reported that because consumers are more willing to buy iPhone 14 Pro models, the ASP (average price) of Apple phones in the next two quarters will rise. According to media forecasts, Apple released the iPhone 14 series of mobile phones earlier this month, and its demand is strong. It is expected that ASP will reach a new high in September in September to reach $ 892; the quarter in December has risen again to $ 944. In the fourth quarter of last year, the iPhone's ASP reached $ 873. ASP rises mainly because of the iPhone 14 Pro and Pro Max models sell well.

What should I think of the iPhone sales?

Seeing the news that iPhone14 is currently possible to become the worst -sales Apple flagship mobile phone, many people will be surprised by what should we think of this?

First of all, the sales of iPhone14 are not very good. In fact, it is also a normal phenomenon. The core reason is that Apple is actually not a single machine that was king of the year, but gradually adopted the diversified development path. It was launched at one time. In this multiple mobile phones, in fact, everyone will make comparison from the perspective of cost -effectiveness. Whether the iPhone14 is configured or the overall performance, it is actually not as good as other models. Therefore, in this case, Apple will have this phenomenon of internal competition or internal fighting. The end result is that the mobile phone that is relatively not so advantageous may be eliminated by the market. This is the current iPhone14 problem. The core reason is.

Secondly, in the process of market development, the iPhone14 is actually in a more embarrassing point. On the surface, this is Apple's flagship mobile phone, but in fact it looks like an entry model in the entire new iPhone system. Models, the relatively cost -effectiveness of its own, naturally makes the market feel that I do n’t buy a more cost -effective mobile phone instead of buying this phone? This is a more embarrassing market in the current market. Of course, we do not rule out that this is Apple's sales strategy. It deliberately appeared with a relatively high -cost performance model, so as to truly increase its average mobile phone price. This is also possible that Apple may be possible Sales strategy adopted. This is exactly the case. We see that the average price of Apple is continuously increasing. The core reason is that everyone goes to buy better mobile phones, instead of buying this entry iPhone14.

Third, for the current Apple, the biggest problem may face innovation problems. If Apple cannot make a difference in the development of the innovative market, it is likely to have a big problem. We can say that for the current market, iPhone is actually at a key turning point in market development. If Apple does not have more innovation and better market development driving force, it is likely to be in the process of market development. It is gradually eliminated by the market, which is an inevitable result of market development, so the change of iPhone14 is worthy of our focus.

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