Dehui Group: Happiness Orchard Yuan Happiness Industry

Reporter Hei Hongwei

On September 26, in the Dehui Modern Agricultural Industrial Park in Aqi, Yuepuhu County, Villagers, who lived nearby, carefully took care of their orchards.

Jezeya is one of the 396 industrial workers who have the family "Happy Orchard" of Xinjiang Dehui Industrial Group Co., Ltd. (hereinafter referred to as "Dehui Group"). "I have been working in Dehui for 7 months, and I have a monthly income of 2,400 yuan. The company has technical staff to teach fruit tree planting technology. Now I am divided into 30 acres of land 'happy orchards'. The orchard is named after my own name. There will be dividends and more motivation. "Ji Zeya said.

Xinjiang Dehui Industrial Group Co., Ltd. has awarded more than 300 workers, and each worker has his own "exclusive name" happy orchard. Dehui Group Photo Conferry

Since 2021, Dehui Group has vigorously promoted the development and construction of high -standard high -quality fresh fruit industry bases, and has successively deployed high -standard orchards in counties such as Shufu, Yuepu Lake, Gag, Mai Gaiti, and other counties. Enterprises are responsible for the management and construction of "Happy Orchards", unified planting varieties, unified water -saving irrigation, implementation of unified technical measures, the level of unified fruit products, and unified brand sales. Industrial workers converted by farmers are responsible for implementing various planting management work in accordance with standards, carried out fruit trees trimming, drawing branches, sparse flowers and fruits, and diseases and insect pest monitoring. Workers who have their own orchards can also enjoy the benefits of dividends.

Qian Jinsheng, chairman of Dehui Group, said that this model was used as a demonstration of the self -built orchard, allowing farmers to see the hope of increasing income. Then cooperate with some farmers to build orchards to allow farmers to achieve sustainable income.

The group actively participated in the ranks of the "Wan Enterprise Xingwan Village", focused on the unique advantages of southern Xinjiang, established the strategy of only single product products in the only production area, and focused on the five major items of Xinmei, cherry, apricot, melon, and fresh food. Each single product built 50,000 to 100,000 acres of orchard, driving 500,000 acres of orchard.

"Industry prosperity is the cornerstone of the revitalization of rural areas. The prosperity of the industry can better drive farmers to increase their income and become rich." Qian Jinnai said that fruits and vegetables are one of the advantageous industries in Xinjiang, with broad development prospects.

Gamed Dehui National High Standard Modernization and Modernization of Xinmei Deep Processing Industrial Park.图 图 ‍ ‍ ‍ ‍ ‍ ‍

The Kashgar area is the largest forest fruit base in Xinjiang. The area of ​​forest fruit accounts for nearly one -third of the forest fruit area, and the income from the forest and fruit industry has accounted for more than 30%of the net income of farmers. In order to enhance the added value of forest fruit, Dehui Group has made efforts in the layout, cultivation varieties, production technology, cold chain transportation, and brand packaging of the forest fruit industry. The advantage of the district, exploring a new model of fruit consumption consumption of "own orchard+community community+cold chain houses+happy home", and directly distributes high -quality fruit products in Xinjiang to the large and medium -sized urban community in China.

"Xinjiang has the unique and natural advantages and foundations of the development of the forest and fruit industry." Qian Jintan said that as an enterprise, we sent fruit agricultural products to consumers by looking for a high -end market and "point -to -point" form to help fruit farmers get higher returns.

The company's total investment is 8.6 billion yuan, and the ecological operation model of the whole industrial chain of the fruit is established. At present, the self -built orchards and factories have attracted more than 2,000 local farmers to achieve employment. "The goal is to achieve 80%of the mid -to -high -end market through 5 years. Directly solve the employment of 30,000 people, drive 300,000 people employment and entrepreneurship, and help millions of farmers to increase their income." The fruit industry ecological leisure and tourism and tourism, develop and build a number of technical display, scientific communication, tourism, leisure picking and other functions of fruit parks, science and technology parks, tourism and sightseeing parks, and fruit science and technology museums, which make the forestry industry become the majority of farmers' lives. I hope industry, sweet industry, and happy industries.

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