The development of the prefabricated Sichuan cuisine in 2025 may exceed 100 billion | Go all out to fight for the economy to build

Cover Journalist Ma Mengfei Trainee Tan Yuqing

On September 26, at the launching ceremony of the 2022 "Three Products" National Tour and Prefabricated Sichuan cuisine promotion activities, more than 20 key -making enterprises in Sichuan brought more than 100 prefabricated Sichuan cuisine innovative best -selling products, prefabricated cooking methods and delicious cooking methods and deliciousness The taste of many citizens stops.

The prefabricated vegetable track has become more and more hot. According to the research data of the Sichuan Provincial Department of Economic and Information Technology, in 2021, more than 380 prefabricated vegetable companies in Sichuan Province have achieved operating income of nearly 66 billion yuan. It is expected that the industrial scale in 2025 will exceed 100 billion yuan.

Featured marketing to create a prefabricated vegetable brand to broaden the C -end market

"This packaging is a bit good -looking, and the national tide style is very strong." In the launching ceremony of the "Three Products" National Tour and Pre -prepared Sichuan cuisine promotion activities in 2022, consumers are interested in the prefabricated vegetable products at the scene. This is exactly the high -gold food The "Bashu Commune" bowl of bowls of prefabricated dishes. This prefabricated dish series not only contains well -known Sichuan cuisine such as steamed meat, sprouts buckle meat, but also the taro puff rice and sea salt cheese rice designed for young people.

"Bashu Corporation" bowl dishes prefabricated dishes

High -gold food -related staff said that in the past, their prefabricated dishes were more oriented to B -end, and this series of products for innovative upgrades on packaging were also an attempt to open the C -end market.

Zhengda Group is also an exhibition provider at this event, bringing lunch meat, white fungus and other products. In 2020, Zhengda Group launched the prefabricated vegetable project and established the "Zhengda Chef Yi" independent brand and the corresponding R & D team as the production line of prefabricated dishes.

"At present, we are creating multiple scenarios, such as creating corresponding prefabricated products for office, family, catering, outdoor tourism and other scenarios." Said Lei Xiumei, the brand promotion director of the Southwest District of Zhengda Group.

In September, the relevant output value of enterprises in the peak season of the prefabricated vegetable industry may further increase

"In the first half of the year, the company's prefabricated vegetable version revenue exceeded 1.1 billion yuan, an increase of 8.2%year -on -year." Speaking of the output value in the fourth quarter, high -gold food -related staff said that after September Judging from this trend, although it is impossible to estimate the output value of the prefabricated vegetable industry in the fourth quarter, it should be considerable.

Li Jie, deputy general manager of Qihe Yang, a subsidiary of Sichuan Commercial Investment Group, revealed that in the fourth quarter, the output value of B -end prefabricated dishes will be increased again, and it is expected to reach 120 million yuan.

Qihezhong Kitchen Pre -production Factory

According to a survey of the Sichuan Provincial Department of Economics and Information Technology, in 2021, more than 380 prefabricated vegetable companies in Sichuan Province achieved operating income of nearly 66 billion yuan. It is expected that the industrial scale in 2025 will exceed 100 billion yuan.

"In 2020, the total operating income of Sichuan catering industry reached 248.25 billion yuan, and it is expected to reach about 500 billion yuan by 2025." The Sichuan Provincial Department of Economic and Information Technology stated that at present, most of the chain restaurants are using prefabricated dishes. And showing the momentum of rising year by year, the huge catering market will effectively drive the prefabricated Sichuan cuisine to accelerate the development.

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