How to break through the prefabricated Sichuan cuisine under the trillions?

Cover reporter Ma Mengfei

On September 26, the 2022 "Three Products" National Tour and Pre -Sichuan cuisine promotion activities were launched in Chengdu.

At present, with the rapid development of the economy and society and affected by the epidemic, people's lifestyle has changed greatly, the "home economy" such as home consumption and long -range office has flourished, and the food industry form and catering consumption habits have undergone profound changes. In this context, prefabricated dishes are becoming a new choice, investment in new hotspots and new industry tracks due to their convenience, fashion, and health.

According to Ai Media Consultation data, the size of the prefabricated vegetable market in 2021 is 345.9 billion yuan, and the size of the prefabricated vegetable market in 2026 will exceed trillions of dollars. The prefabricated vegetable industry is at a diverse and in the ascendant.

Under the prefabricated cuisine, how can Sichuan Nuggets the trillion market? The prefabricated Sichuan cuisine promotion activities are attempts and explorations made by Sichuan.

Talk about advantages

Sichuan has unique conditions in the province's prefabricated enterprises in the province's prefabricated enterprises.

As one of the eight major cuisines in my country, Sichuan cuisine has a long history. During the Southern Song Dynasty, the poet Lu You once tasted the cuisine of Sichuan cuisine, and wrote the verses of the "White Goose Beauty and Pepper, and Jin Yixiang Xiangxiang".

Time has returned to now, after the long history of Sichuan cuisine, after meeting the prefabricated dishes, the prefabricated Sichuan cuisine came into being, so that the classic Sichuan cuisine and local snacks of "Bai cuisine" were given Rich connotation.

"Standing at the development of prefabricated dishes, Sichuan has the advantageous conditions of uniqueness and unrequited." For the development of Sichuan prefabricated dishes, Zhai Gang, secretary of the party group and director of the Sichuan Provincial Department of Economics and Information Technology, is full of confidence. Advantage".

The first is the raw material. Sichuan, as a country of agricultural provinces and Tianfu, has ranked first in the country, such as rapeseed yield and pigs. At the same time, it is also an important winter and spring vegetable production advantage zone and the "South Caipan North Transport" production base. Rich agricultural and animal husbandry product resources have effectively guaranteed the supply of pre -production raw materials.

Under sufficient raw materials, the industry naturally has a foundation. According to Zhai Gang, in 2021, there were more than 380 prefabricated vegetable companies in the province, with operating income of nearly 66 billion yuan, and 35 large single products sold for more than 100 million yuan in small crispy meat and sausages. It is expected that by 2025, the province's prefabricated The scale of the vegetable industry will exceed 100 billion yuan.

The third advantage of Sichuan is the huge consumer market. As of the end of last year, Sichuan's permanent population exceeded 83 million, and the revenue of the catering industry reached 335 billion yuan, an increase of 35%year -on -year. It is expected that the industry revenue will reach about 500 billion yuan by 2025. Therefore, the huge consumer market provides a new market space for prefabricated Sichuan cuisine.

"Innovative support is also a advantage of prefabricated Sichuan cuisine." Zhai Gang mentioned that at present, universities such as Xihua University and Sichuan University of Light Chemical Technology have successively opened prefabricated dishes related majors. , Prefabricated Sichuan cuisine is increasingly "technological content", and the processing of dishes is gradually changing from "craftsmanship" to "craftsmanship".

Talk about development

Promote the Sichuan prefabricated vegetable industry to accelerate the steps of 100 billion yuan

In the future, Sichuan is going all out for the future of the development of the prefabricated vegetable industry.

As a Sichuan cuisine with many "fans", the relevant prefabricated dishes have been well -known. At the launching ceremony of the 2022 "Three Products" National Travel and Pre -Sichuan cuisine promotion activities, many companies began to set up stalls to cook pre -saved Sichuan cuisine at the scene. Xiao Crisp's meat and so on.

This is just a microcosm of the prefabricated Sichuan cuisine consumption scene. In the current prefabricated vegetable market, Sichuan cuisine with diverse dishes and changeable tastes has long been in the scale.

From the perspective of the development of prefabricated Sichuan cuisine, Zhai Gang said that the Provincial Party Committee and the Provincial Government attach great importance to the prefabricated vegetable industry. Provincial leaders have repeatedly studied and promoted. We are in conjunction with relevant departments to establish mechanisms and special policies, further exert their advantages, integrate resources, and promote the Sichuan's prefabricated vegetable industry to accelerate hundreds of billions of steps.

It is worth mentioning that at present, food safety is one of the main concerns of consumers for prefabricated dishes. In this regard, Sichuan has established a prefabricated Sichuan cuisine standardization technical committee to release basic general standards, implement quality cultivation projects, strengthen the construction of full -chain food safety supervision and integrity system, and resolutely protect the "safety on the tongue".

On the other hand, Sichuan is focusing on strengthening brand building, creating "prefabricated Sichuan cuisine" public brands, promoting regional brands such as salt gang, Jiazhou cuisine, Jianghu cuisine and other regional brands, and building a prefabricated Sichuan cuisine for "public brands+regional brands+product brands" Brand matrix. At the same time, it supports enterprises to develop innovative products such as "emergency packages", "camping bags" and "family bags" for new needs, and misaligned to create "big products" and "series dishes" explosion models. In terms of cultivating high -quality enterprises, Sichuan supports leading -leading enterprises and growth enterprises to compete for development, creating a number of prefabricated Sichuan cuisine companies with influence and competitiveness across the country, a number of prefabricated vegetable equipment production enterprises, and a number of "specialized specialized new specials new and special new new new specials "Supporting enterprises.

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