Accompany the "rectification": start with e -sports, heal loneliness, and rest in norms

Writing / Lin Qiuzi

Edit / Chen Jiying

State -owned enterprise clerks and games to play with two occupations, which one would you choose?

Li Ming's answer after 00 is the latter.

In March of this year, Li Ming, a fresh graduate of a certain college, went around and did not find a special work, but with a good game technology, he became a full -time game to accompany him.

"According to the bill, about one order is about two or three hundred yuan, the fee is charged on time, one hour 50 to 100 yuan", Li Ming told "Financial Story".

For half a year, Li Ming's monthly income was 134, and it was more than 8,000 yuan when he was low.

On the way to choose to be a play, Li Ming is not alone.

According to the statistics of "China Network Finance", there are currently hundreds of thousands of players who have played players.

At the same time, the play with the official "stamping" has a new type of work, and has the formal title of "game accompaniment" and "e -sports instructor".

In June 2022, in Shanghai with the reputation of the "Cosmos and E -sports Capital", the "Standards for Management of E -sports Instructor" and "Electronic Instructor Service Energy Evaluation Guidelines" led by and drafted and drafted by the Municipal E -sports Association were officially released.

The above documents not only acknowledged the "legitimacy" of the accompanying profession, but also refined and clear the qualifications, service requirements, and skill level of e -sports instructors.

The rules are first, and the seventh or eight years of accompanying industry has also ushered in a new climax.

The rise of accompaniment: the derivation of the e -sports industry, the antidote of the lonely economy

Accompanied by played in the e -sports industry, the rise and fall of the accompanying industry also attached to the e -sports industry.

In recent years, e -sports has frequently broken the circle, providing excellent opportunities for the development of the industry.

On the one hand, the e -sports industry has received the "rectification" and certification of the authoritative department, and the prejudice of "playing games is not to do business" is being reversed.

In 2020, "E -sports in China" documentary was broadcast on CCTV, and e -sports was selected as the official project of the Hangzhou Asian Games in 2022; by the beginning of 2023, Olympic virtual sports and game festivals are expected to be held in Singapore.

On the other hand, the scale of e -sports games continues to expand.

The "China E-sports Industry Report from January to June 2022" (hereinafter referred to as the report) guided by the China Audiovisual and Digital Publishing Association revealed that in the first half of 2022, the number of Chinese e-sports users had reached 487 million. E -sports has become the mainstream of the public.

According to the "2022 E -sports Market Report" released by NEWZOO, this year, the number of global e -sports audiences will increase to 532 million, a year -on -year increase of 8.7%.

With the soaring e -sports users, players' "skills improvement" and "social" demand have also increased day by day.

Li Yi is one of them. She is a novice in the game. She is worried about dragging down the players. Finding a accompaniment is to from the "bronze" to "king" as soon as possible. It will be praised by fancy, and the game experience is greatly improved. "Li Yi told" Finance Story ".

Yu Bo, executive director of the Chongqing E -sports Association, firmly believes that "game accompaniment must be just needed in the future."

Yu Bo's prediction is not empty. At the same time that the scale of game users is increasing, the social attributes of online games are also "refueling" in order to accompany the needs of play.

At present, games such as peace elites, League of Legends, and King Glory all have strong social attributes. They need team battles, teammates level, cooperation mechanism, etc., which largely determines the player's game experience.

But there are more and more young people in China. "Qingshan Capital 2021 Consumption Report" pointed out that China currently has 92 million independent adults, which is about 8.85 million more than the total number of resident populations in the four cities in the north in 2020.

Finding a gamemate beside me is by no means easy. Large -scale "empty nest game youth" is waiting for the playback service.

"After I graduated, I ran each other with my teammates. Everyone's work and life rhythm is also different. It's difficult to play a game together. When I can't find someone to play games, I will find a companion." Yuan Ming, who accompanied the depth user, introduced to "Financial Story".

According to the investigation of "Financial Story", game sparrows are either a technical god or a master of high emotional quotient -enhance technology, or pleasant spirit, just take one.

"I am a very house, and I can know people who can know differently and expand the social circle. Some long -term customers have become friends when they have time. He has been engaged in playing for three years, and he is a senior person in this industry. His guests come from the accompanying platform, posting bar, WeChat, idle fish and even knowing.

In short, the growth of e -sports and the popularity of loneliness is the two trends of promoting the rise of the accompanying industry.

According to the statistics of iResearch, in 2021, the market size of the game accompanied by more than 14 billion yuan, and the compound annual growth rate is expected to reach 72.8%, becoming the fourth track in the e -sports industry except games, live broadcasts, and events.

Poor dilemma, standardize breaks

With the east wind of the e -sports industry, in order to accompany the industry, if you want to continue to support your straight up, you also need to regulate the escort.

Eight or nine years in the play industry, the critical voice of it is always intermittent. It is undeniable that the industry is indeed in the early stage of development from 0 to 1. In the early days, it was not difficult to obtain qualification certification on the sparring platform. Just upload screenshots of game operation videos and game sections. The lower threshold gives a small number of "harmed horses".

As a professional Internet black production practitioner, the above -mentioned "horses of the group" division of labor cooperation, like vampires, wandering on various platforms with social attributes, entered by deficiency, the Nuggets, and accompanying the industry is just one of their goals.

Nowadays, with the strengthening of platform supervision, "Fishing" on the major platforms has been tested on the major platforms, and the figure of black -gray people has not been found.

And Li Ming also told "Financial Story" that he hated these "horses of harm", "The original industry was so angry that they were so angry. Fortunately, the big platform is now accurate and fierce. Essence

In addition to raising the threshold and blocking the black and gray production outside the door, industry associations and accompanying platforms are also working together to clarify industry standards and improve the professional standards of employees.

As the China Communications Industry Association E -sports Branch, the previously promulgated "Announcement on the Standards for Game Accompaniment", which clearly promulgated, clearly stipulates the professional standards for game accompanying players as a formal profession. ", Can obtain professional certificates through the platform identification.

(Game Occupational Skills Identification Platform Official Website)

At the end of May this year, the above -mentioned association held the "Final Audit Meeting of the" Game Service "Vocational Skills Group, the purpose was to standardize the behavior of practitioners and provide scientific basis for professional skills identification.

One month later, the Shanghai E -sports Sports Association officially released the "Standards for Management of E -sports Instructor" and "E -Sports Instructor Service Energy Evaluation Guide". Refine and clear, and through professional assessment, from the aspects of ideological and politics, expression standards, personal understanding, current affairs, legal knowledge, industry overview, professional and technical, etc. And the service level of the entire industry.

The association has promulgated the standardization of the industry, and clarified the direction and clarified the path in order to accompany the industry's standardization and standardization.

On the other hand, the accompanying platform is also working hard in the direction of personnel.

In terms of talent introduction, the accompanying platform to professional players who are part -time and retired have successively thrown olive branches to promote the professionalization of the supply of accompanying services.

For example, the well -known e -sports player Jane's proud royal auxiliary auxiliary section, the former YTG team's single orange juice, the former JDE team Simi, the former DKG team crazy brother, etc., have accepted the invitation to enter the player platform.

By introducing professional players, the scale of game accompanying players can be effectively expanded and the professional level of accompanying services can be improved.

On the other hand, the head -to -play platform is also actively participating in the drafting of industry standards, actively participating in the standardization pilot, and joining professional colleges to train professional talents.

Among the industry standards formulated by the National and Local Industry Associations, there will be the active participation of the heading platform. Among them, in 2021, the project through the "standardization of online new entertainment service operation" through the heart of Bixin was established, becoming the first municipal standardization pilot to pass the project through the e -sports industry.

Of course, the platform can be done.

The executive dean of the Digital Economic Research Institute of Zhongnan University of Finance and Economics and Law, Pan and Lindi, "The current game accompanying platform is only matching transactions rather than platform -based management. Direct punishment of the platform will greatly improve the deterrent effect of the industry. "

Obviously, after the introduction of professional players and the cultivation of professional talents, how to strengthen the normalization and standardized management of "foreign personnel" is a question of the next step of industry and platform.

100,000 accompanying positions: Volkswagen is flexible employment, the player's internal cycle

While achieving standardized development with the play industry, it also brings a lot of employment opportunities.

First of all, accompanying the re -employment problem after some e -sports players retired, and set up the internal circulation path of e -sports talents.

Due to the high requirements and attention of e -sports for players, the golden competition cycle of the e -sports player is very short. At the age of 24, it is already a "old age" in the industry.

Taking the League of Legends as an example, since 2018, most of the retired ages of professional players are between 21-26 and the average age is 23.5 years.

(Data source network, "Financial Story" sorted out)

Even a genius e -sports player like Jane (Uzi) can't escape the "24 -year -old spell". In June 2020, Jane Jian proudly announced the retirement of his retirement.

A year later, I was unwilling to announce the comeback, but it was not long for a long time. By March of this year, Jane's pride posted a statement that because of the unsatisfactory running -in, Jane would "recuperate" for a period of time.

The story of the hero end is continuously staged on the stage of e -sports.

Where is the retired player, it has always been a problem.

Wen Shanghao, director of RNG Run training at the well -known club in China, mentioned in an interview with surging news, "Players and celebrities with their own traffic can be used as anchors and artists. Communication and communication are very good at bringing new players, we may cultivate him in the direction of the coach. "However, players with the popularity of anchors, the management ability of the leader, and the communication ability of the coach are just a minority of the pyramid tip.

More players have nowhere to go, they can only choose to retreat, and they have come from scratch in the new industry.

The accompanying industry is another possibility of staying in the e -sports circle in order to occupy most e -sports players in the waist and tail.

According to the rough statistics of "Financial Story", there are not a few professional players who switch to play after retirement. Among them, there are many simple and proud royal auxiliary segments, the single orange juice in the former YTG team, the former JDE team Ximu, the former DKG team crazy brother and other well -known players Essence

In addition to providing "re -employment" opportunities for e -sports players, the accompaniment also opened the door for the "outsiders" and became a new choice for flexible employment.

Data from the National Bureau of Statistics show that by the beginning of this year, China's flexible employment has reached about 200 million people, of which there are many games to accompany players.

Li Ming mentioned in the previous article is one of them. Affected by the epidemic, Li Ming touched the wall everywhere. By the beginning of this year, Li Ming received the post of clerk in the municipal state -owned enterprise. However, I couldn't stand the constraints of the rules, and the work was too boring. For more than a month, Li Ming hurriedly left.

Dare to leave the job because Li Ming, who has a good game technology, has the back road of "accompanied".

Now Li Ming returns to his hometown Jinan. "In his early January of Jinan, he had a high income of 10,000 yuan.

When asked about giving up a stable job and choosing to regret it, Li Ming said: "I enjoy this kind of freedom, plus I love playing games, and the personality is more social, so ","

Being accompanying can not only be small, but also help young people in the town, remotely pick up orders to realize the entrepreneurial dream of tens of thousands of yuan.

In the small county in Zhoukou, Henan, Wang Liang, who graduated from technical secondary school, graduated from a cashier, takeaway brother, and Didi driving, but his income was very average.

Three years ago, Wang Liang pulled his cousin and two friends and opened the studio.

"At the beginning, the funds were limited, and the venues and computers were rented. The first three months barely returned to the book. After the customer was stable, the income rose up. Now, there are ten employees in our studio. Various expenses, net profit is around 67,000 yuan, which is more than ten times that of my delivery income. "

Li Ming and Wang Liang are just a microcosm of the industry. In fact, the opportunity is opening to more young people.

According to the predictions of the Ministry of Human Resources and Social Security, by 2024, the e -sports industry representing the posts of game accompanying play, e -sports players, and competition operations will reach 2 million people.

in conclusion

Thanks to the popularization of the e -sports industry and the characteristics of group loneliness, the development potential of the industry has huge development potential, and the market demand is still hot.

Although the industry has taken detours and has encountered setbacks, under the turn, as the competent authorities have improved supervision, industry associations have issued standards, the quality of employees, the improvement of service platforms, and strengthen management, etc. The future of the industry is worth looking forward to.

In terms of promoting the virtuous cycle of the e -sports industry, relieving employment pressure, and driving flexible employment, the accompanying industry has a role that cannot be underestimated. (The interview objects in the article are all pseudonyms)

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