Thirteen Art Festival special issues | Cangzhou, Hebei: Activating grass -roots public cultural service to society participation

▲ Cangzhou City's first batch of "cultural masters (cultural stem cells) cultivation engineering studio" licenses

Gathering, cultivating, output:

"Cultural Stem Cell" role is prominent

In response to the characteristics of abundant social forces, Cangzhou has strengthened closed -loop management to form a set of work methods for the innovation of "cultural stem cells" cultivation engineering management innovation.

On the basis of the work of Cangzhou's folk cultural groups and small and micro enterprises, mastering their participation in public cultural service status, participation, willingness to participate, and participation in needs, the Cangzhou Municipal People's Government issued the "About Social Power Participation in Public Cultural Services" The "Implementation Opinions of Cultural Cultivation Project", establish and promote the "four mechanisms" of propaganda training mechanisms, rolling management mechanisms, precise distribution mechanisms, and policy support mechanisms, and carry out multi -dimensional innovation from various links.

—— Based on publicity and training, continue to expand the depth of the breadth of society

In order to make the "cultural stem cells" cultivation project solid and lasting, Cangzhou first established a publicity and training mechanism, and continued to carry out publicity and training to interpret policies, how to participate in social forces, and how to operate management. In 2017, the first government purchased public cultural services and "cultural stem cells" training courses from social forces to invite relevant experts to the first batch of 50 "cultural stem cells" cultivation objects and counties (cities, districts) selection. "Condition organizations, enterprises, etc. Nearly 300 people carried out policy interpretation and work counseling. Since 2017, it has held a special training course once a year. In the past five years, more than 200 annual training related organizations have been held, accounting for more than half of the total. As a result, folk cultural groups and small and micro -cultural enterprises have significantly improved related policies and activities, which has laid a good foundation for expanding the breadth and depth of social participation.

—— Take rolling management as the starting point, continuously carry out the pilot promotion of classifications and batch selection

How to make more than 2,000 folk cultural organizations and small and micro -cultural enterprises in the city join in public cultural services? Cangzhou has explored a set of rolling management methods of "selection, testing, and stars" to continuously advance the "cultural stem cells" cultivation project.

Rolling selection and excavating "cultural stem cells". Focusing on "what to choose", Cangzhou formulated the standard of "selection" in the formulation of policies, and issued the "Cangzhou" Cultural Stem Cell "Unit Experts for Commenting Measures". Object selection and regular service activities. These cultivation objects are divided into venue service categories, performance art institutions and private cultural organizations, taking into account the proportion of counties (districts, cities). As of now, 483 have been selected, of which more than 460 cultivation objects focusing on rural communities have been selected. The coverage has been concentrated from the initial pilot of Cangzhou City, and has gradually been promoted and radiated to 16 counties (cities, districts) in the city.

Sample demonstrations stimulate the vitality of "cultural stem cells". Over the past five years, Cangzhou has adhered to pilot advancement and demonstration. A total of 177 demonstration units have been launched. These demonstration units are listed on the "Cultural Stem Cell Demonstration Point", covering the fields of reading, artistic popularization, group literary activities, museum exhibitions, traditional cultural research and propaganda, etc., and in most counties (cities, districts) in Cangzhou. Social organizations participated in grass -roots public cultural services.

Star -rating leveling has continuously iterated "cultural stem cells". In order to further strengthen the management and incentive mechanism, Cangzhou issued the "Cangzhou" Cultural Stem Cell "Star -grade Evaluation Measures in 2018. Scientific setting indicators, according to the category of star -rated evaluation standards, implement dynamic management of" cultural stem cells ", and after performance assessment of performance evaluation Can be promoted to high -star or lower star, or even cancel the star. Since 2018, there have been 31 star units, including 8 five -star units, 11 four -star units, and 12 three -star units.

——The purpose of precise distribution, continuously enrich the supply of grassroots product services

Cangzhou has established and promoted the product service service accuracy distribution mechanism of "cultural stem cells" unit, and specially formulated the "Cangzhou Cultural Stem Cell Unit Series Service Delivery Plan". The cultivation objects are allocated to the city library, the city group art hall, and counties (cities, districts), and conduct services in accordance with the principles of standardization, equalization, and territorial management. efficacy. ——In the support of policy support, continue to enhance social participation

Cangzhou adheres to the cultivation and demonstration of policies and categories to improve the enthusiasm of "cultural stem cells" units to participate in public cultural services. The first is to strengthen funds. The government purchase service is closely combined with the cultivation of "cultural stem cells" to create conditions for the "cultural stem cells" to achieve the main standard of the main body. Arrange special funds for "cultural stem cells" to cultivate projects, and support and motivate the "cultural stem cells" units to carry out abundant activities through the "purchase (prize) replacement" method. Since 2017, the government has been arranged to purchase nearly 20 million yuan in public cultural service funds and more than 2 million yuan in special funds for the cultivation of the "cultural stem cells" cultivation project. The second is to coordinate the venue. Municipal public cultural service venues, urban community cultural activity squares, grassroots comprehensive cultural service centers, etc. actively provide activity space and activity conditions for "cultural stem cells" units, and solve the problem of insufficient venue of folk cultural organizations. The third is to actively organize the "cultural stem cells" units to carry out activities such as mass cultural competitions, exhibitions, and performances to provide them with display platforms.

▲ The establishment of the "Cultural Stem Cell" Alliance Cangzhou City

At the same time, the "Cultural Stem Cell" Cultivation Project Office is established to specialize in operating management such as municipal selection, star evaluation, and performance evaluation, and coordinate and coordinate the city -level public cultural institutions and counties (cities, districts) to provide "cultural stem cells" units to provide "cultural stem cells" units. Support and manage services. Established Cangzhou "Cultural Stem Cell Alliance", which consists of 6 business alliances of performance art alliances, reading promotion alliances, association alliances, visual art alliance, cultural Expo Chen Alliance, and cultural and creative alliance. The museum system of the library, as well as the monthly work plan of the township cultural station and the comprehensive cultural service center of the grassroots level, closely cooperate to form a complete daily activities management, business guidance and service chain. In addition, the professional guidance of the project operation, integration planning, and publicity of the project operations, integration plans, and promotion of each unit, actively organize cross -regional services of characteristic cultural brand projects, and expand the awareness and influence of the project.

▲ "Cultural Stem Cell" in the Dragon Dance Performance of the Tourism Navigation in Cangzhou Central City in the Grand Canal of Beijing -Hangzhou Grand Canal

Expansion, effort, and improvement:

"Cultural stem cells" thrive

Since the implementation of the "cultural stem cells" cultivation project, Cangzhou has continuously strengthened the organizational power, cohesion and initiative of private cultural groups and small and micro cultural enterprises through a series of measures, and achieved remarkable results.

In Cangzhou, the awareness and willingness of social forces to participate in public cultural services have been significantly enhanced. The coverage of social participation has expanded significantly, and the irregularities of private cultural micro -organizations and micro -team serving the masses have greatly changed. From the perspective of the number of social organizations, the "cultural stem cells" cultivation project has been implemented for five years, and the cultivation objects of voluntarily participating in and normalizing public cultural services have increased to 483, and the participating units have increased by nearly 10 times. Under dynamic management and policy incentives, the number of demonstration units and star units has also expanded year by year. More than 100 demonstration units and more than 30 star units are active between urban and rural areas, becoming the backbone of grass -roots public cultural services. From the nature of social organizations, there are both municipal and county -level culture and art associations, as well as small and micro cultural enterprises, as well as small books, township cultural club living rooms, cultural stations, and representative rural folk literary teams. Various cultural organizations and institutions at all levels actively participate in public cultural services, forming a good folk cultural ecology.

Many "cultural stem cells" units carry out a variety of cultural activities every year to help the city's cultural undertakings. In the past five years, various cultural and artistic activities provided by the "cultural stem cells" units have covered the reading, the popularity of the national art, the popular science popularization of the people, and the national fitness. A number of "cultural stem cells" units such as Cangzhou Celebrity Art Museum, Cangzhou Hougu Folk Museum, and Cangzhou Daily "Cultural Eight Immortals". Cangzhou City Reading Promotion Association, Cangxian Dragon and Phoenix Special Lion Dance Troupe, etc., hosted the Reading Renewal (Cangzhou Station) activities of the Grand Canal 35 cities, participated in the exhibition " The launch of the Lion City Cultural Tourism Card "and other activities has enriched the cultural life of the people. The Cangzhou Shengji Cultural Museum and other units receive nearly 10,000 people from all walks of life such as primary and secondary school students, active and retired soldiers, the Communist Youth League organizations, enterprises and institutions, and become typical.

The "Cultural Stem Cell" cultivation project adheres to the government's leadership, provides self -growth and self -development platforms and conditions for "cultural stem cells" units through various support measures, and continuously enhances the organizational power and cohesion of social participation. Practice has proved that grassroots and civilians do not lack social forces to participate in public cultural services. What is lacking is the organizational cohesion of grassroots and civilian cultural organizations. In the construction of the "Library of Library" in Cangzhou, the "cultural stem cells" unit actively participated in becoming a micro -space of urban reading. Some units have become the main body for the government to buy reading services. Essence Cangzhou Group Art Museum vigorously conducts cultural activities with social forces. More than a dozen "cultural stem cells" units provide joint activities and activities for joint activities to achieve cooperation and sharing, but also enhance the cultural service organization of the participating units. Essence The Cangzhou Museum gives guidance and support for the "cultural stem cells" unit of the Folk Museum in terms of cultural relics collection, exhibition exhibition, etc., and effectively improved the level of exhibition exhibitions of the Civil Museum by absorbing village historical exhibitions and special exhibitions. ▲ "Cultural Stem Cell" unit participated in the "Dancing Beijing -Tianjin -Hebei -Public Cultural Service Demonstration Corridor Development Alliance Huimin Performance"

Story, update, and upgrade:

"Cultural stem cells" continuous hematopoiesis

Cangzhou has deep cultural heritage, many folk cultural teams and small and micro -cultural organizations, but there are problems such as insufficient awareness of participating in public cultural services, insufficient social service awareness, and weak social service capabilities. In the final analysis, the organization is insufficient. Cangzhou has started from organizational methods to innovate, through government care, continuous training, propaganda, mobilizing social forces to participate voluntarily, tree selection demonstration units and star units, organizational product services accurate distribution, etc., to form a set of organizational management innovation mechanisms, and this is to use this. Implementing promotion of the core values ​​of socialism into the actual actions of the participation of social forces, at the same time stimulated the enthusiasm of social forces to participate in public cultural services, improved the ability and level of its cultural activities, activated the nerve endings of grass -roots public cultural services, promoted the promotion The endogenous development of urban and rural grassroots cultural services.

In order to ensure social forces participating in standardized, scientific, orderly, and sustainable operation, Cangzhou has made efforts in the innovation of social forces to participate in public cultural services, and gradually explores the "city -level selection, county -level management, service grassroots, alliance interoperability, interoperability of alliances, and interoperability of alliances, alliance interoperability, and interoperability of alliances, and interoperability of alliances, alliance interoperability, and interoperability of alliances, and interoperability of alliances. The "cultural stem cell" cultivation engineering operation mechanism of star evaluation and performance evaluation has expanded the path of social forces.

The fundamental purpose of social forces to participate in public cultural services is to enrich the supply of grass -roots service products and meet the needs of grassroots mass cultural life. In order to ensure the supply of effective and accurate service, supply service innovation must be carried out. In the promotion of the "cultural stem cells" cultivation project, Cangzhou City has explored the formation of the characteristics and reality of social forces, and explores the formation of "one plan+two -way complementary" supply service innovation experience. The "one plan" is a special formulation of the "Cangzhou" Cultural Stem Cell "Unit's Service Delivery Plan". In accordance with the principles of territorial management, the "cultural stem cells" demonstration unit is allocated to the city library, city group art museum and counties (cities, districts). After the negotiation of the two parties, the "cultural stem cell" unit submitted the annual service plan and included this plan into the annual service plan of various or public cultural institutions in various places or public cultural institutions to carry out mass cultural activities. The "two -way complementarity" is the shortcomings of the two parties and shortcomings, and the formation of joint efforts to benefit the masses in terms of venue utilization, teacher sharing, and joint cooperation. Especially in towns with weak public cultural services and lack of cultural product services, a large number of "cultural stem cells" units integrate cultural services, and make up for the lack of government agencies and grassroots in terms of venues and personnel. The business content and scope of the "cultural stem cells" unit.

▲ "Cultural Stem Cell" unit jointly organized the Grand Canal Reading Action Plan -Cangzhou Station Activity

Demonstration, leading, and drive:

"Cultural stem cells" potential

The "cultural stem cell" cultivation project has been promoted and implemented in the past five years, and has given full play to the role of social forces to participate in public cultural services.

——Demicing drives the extensive participation of cultural social organizations

A large number of private book bars, private museums, private cultural groups, folk literary teams, cultural households, small and micro cultural enterprises, etc., participate in the "people music" big stage, Lion City Reading Month, Cultural Temple Fair, "Feng Yansong" lectures, etc. In the city -level cultural brand activities, we provided a wealth of activities and harvested the reputation of the masses. In the "Hejian Book Club" and "Suning Farmers Cultural Festival" and the "Community Culture Festival" such as the "Community Culture Festival" such as the "one county, one product" cultural activity, the cultural services and products provided by various social forces are closely connected with the needs of the masses. Active cultural markets, stimulating cultural vitality, promoting cultural innovation, increasing social employment, enriching cultural supply, and meeting the spiritual and cultural needs of the masses have played a positive role.

——Effective cultivation of a group of social service agencies with fast growth, outstanding characteristics, and high service quality

Cangzhou Peking Opera Lovers Association has become a leading folk cultural institution in the popularity of Peking opera art. The Qingxian Baihua Review Troupe benefited from the performance platform and participation opportunities provided by the cultivation project. With excellent performance, it was promoted from a three -star unit to a four -star unit. The Cangzhou Observation Stone Culture Association has developed from dozens of people to more than 200 members of 19 counties (cities, districts). Exchanges in Handan, Chengde and Tianjin, Beijing, Xinjiang, Tibet and other places. There were only twenty or thirty people before the "cultural stem cells" unit joined the "cultural stem cells", and the performance project was single. After several years of cultivation and development, the group has broaden the horizon, and the performance project extends to lion dance, acrobatics and magic. It has been widely welcomed to perform in various places. It has also driven relevant stage props to integrate into the team building. ——The influence has been expanded from the province to the Beijing -Tianjin -Hebei region and even the country

As a special project to promote social forces to participate in public cultural services, Cangzhou's "Cultural Stem Cell" cultivation project has been listed as a key cultural promotion project by the Hebei Provincial Department of Culture and Tourism. Under the support of the cultivation of the project, the business capabilities have continued to improve. With their excellent creations and wonderful performances, they actively participate in cultural activities in Hebei Province, Beijing -Tianjin -Hebei regions, and even the country, and have achieved good performance and form a good demonstration. In 2018, the original "Filial Pleasant Love" theme of the Qingxian Baihua Review Troupe, "Selling the Wok", was selected as the top 30 national outstanding original drama selected by the Ministry of Culture and Tourism, and won the third place in the selection of the small drama project. In 2021, the three programs launched by Cangzhou Tianlexiang Culture Media Co., Ltd. were broadcast on the National Quyi Network Platform. Cangzhou Shuhao Culture Communication Co., Ltd. organized artists in December 2021 to enter Xinjiang Yuntai County to carry out a 10 -day event to promote the "cultural moisturizing" with practical actions. Nanyi Red Shengwen Martial Arts School blooms the charm of Cangzhou martial arts on many cross -provincial and cross -domain stage.

——Shanging the demonstration role of the innovation and development of the cultivation of engineering

In order to further consolidate the effectiveness of the "cultural stem cells" cultivation project and continue to do a good job of social forces to participate in this big article, the Cangzhou Municipal People's Government has formulated and introduced the "Cultural Stem Cell" on the basis of summarizing the work experience and innovation measures in the past 5 years. The Opinions of Cultivating Engineering Innovation and Development "Focusing on the role of continuous exertion of social forces to participate in public cultural services, it will make arrangements for the cultivation of projects in the next three years. The Cangzhou Municipal Party Committee and Municipal Government issued the "Cangzhou" Cultural Master Studio Construction and "Cultural Stem Cell" demonstration of the project implementation plan ". In the first batch of 20" cultural masters "studio named Cangzhou, 11 are "Cultural Stem Cell" demonstration unit.

Next, Cangzhou will further increase the efforts of classification and cultivation, orderly growing the cultivation objects and demonstration units, in -depth promotion of high -quality development of social forces services, continuously strengthening scientific and standardized management, exploring innovation "cultural master studios", "cultural cultural studio", "cultural cultural studio", "cultural cultural studio", "cultural cultural studio", "cultural cultural studio", "cultural cultural studio", "cultural cultural studio", "cultural cultural studio", "cultural cultural studio", "cultural culture" Stem cells' "units and" cultural stem cells "demonstration units and star units settled in public cultural venues, and continued to play a demonstration role in social forces to participate in public cultural services.

(Except for signatures, the pictures of this article are provided by Cangzhou Culture, Radio, Television and Tourism Bureau.)

"China Culture News" on September 23, 2022

5th edition -36 version published on the 13th China Art Festival special issue

Among them

"Cangzhou" Cultural Stem Cell "Cultivation Project to Activate Grass -grass -roots Public Cultural Services Social Participation"

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Editor -in -chief: Chen Xiaoyue

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