"Pet Friendship" injects new vitality into traditional business

Create a pet -themed business scene

"Pet Friendship" injects new vitality into traditional business

(Reporter Jia Taowen) As the intimacy of people's pets gradually escalated, more and more pet owners regard pets as part of family members, and they are more willing to consume for exquisite pets. In this context, many traditional business brands and shopping malls have seized this opportunity, creating pet -themed business scenarios, and establishing "pet -friendly" communities and theme stores.

"Pet friendship" means not exclusive and acceptable, and pets are welcome to enter the space. The reporter found that more and more commercial places have now replaced the warning of "prohibiting pets from entering" and replaced the welcome logo of "pet friendship" to provide customers with personalized services. Essence

The concept of "pet friendship" has brought new ideas to the innovation of traditional business scenarios, and has become a new direction for traditional commercial stores to seek transformation and upgrade. The reporter learned that Starbucks has established about 160 "pet -friendly stores" since 2018; in 2020, Xicha opened the first "pet friendly store" in Shenzhen; as of June this year, Manner Coffee in Shanghai and Chengdu Two "pet -friendly stores" have been established; the coffee chain brand Store By.jpg also owns three "pet friendly shops". In addition, brands such as Hamburg King, Lele Tea, Shake Shack have launched "pet -friendly shops".

The report shows that with the increase in the income of Chinese residents and the continuous expansion of pets, the types of goods and services related to pet consumption are continuously enriched, and the domestic pet industry has expanded rapidly. From 2017 to 2021, my country's pet market ushered in a high -speed development. As more people joined the pets of pets and the concepts of pets were continuously upgraded, the future pet consumer market will continue to flourish. It is expected that my country's pet market size will reach in 2022 170.6 billion yuan.

In recent years, cross -border integration related to pets has gradually increased, and "cute pets" have become a marketing method of national identity. Related products have been continuously new and new, and the brand camps participating in it are constantly strong. In 2019, Starbucks pink cat claw double -layer glass triggered a wave of buying; in 2020, the perfect diary and Li Jiaqi's pet dog NEVER launched the eye shadow plate cross -border, and 300,000 plates were launched in seconds. Once the package was launched, 100,000 cat nests were snapped up. In July this year, KFC's union -named pet brand launched a KFC family barrel -style cat grabbing barrel, which also exploded the entire network instantly.

Industry insiders believe that the new generation of consumers are still the main force of the current and future pet consumer market. Pet marketing caters to the consumption psychology of young consumers, which is conducive to improving consumers' favorability and loyalty to the brand. This has also become many brands New direction of marketing. With the expansion of single groups and the increase in workplace pressure, "cat -sucking dogs" has become an important part of the life of young people, and the spiritual comfort brought by pets has gradually been enlarged. The comprehensive development of "cute pet economy".

In addition, with the concept of civilization and pets and refreshing pets, many non -pet people's acceptance and friendship of pets have also increased significantly. Support and help. However, there are also views that with the increase in commercial projects and brands of "pet -friendly" in the entry, future commercial places will also need to continuously improve the services such as safety issues, hardware facilities, and odor. After all, the concept of "pet friendship" is not only the "friendship between the two parties" of pets and pets. It should also take into account the feelings of other merchants and consumers in public spaces. Only by achieving multiple parties can we "pet friendly" "pet friendship" The concept is made into a sustainable business model.

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