The two major agricultural products brands in Haidian District are selected as the "Beijing Younong" brand directory

A few days ago, the reporter learned from the District Agricultural and Rural Bureau that in order to implement the requirements of the "Beijing Younong Brand Catalog and Cultivation and Enhance the value of the brand" in the relevant documents of the relevant documents of Beijing rural revitalization, the "Beijing Younong" brand identification work was officially launched in 2022. Beijing The Municipal Digital Agricultural and Rural Promotion Center organizes 8 associations (studies) meetings including Beijing Agricultural Industrialization Leading Enterprise Association to accord to brand declaration materials recommended by the agricultural and rural authorities and industry associations of various districts in Beijing in accordance with the relevant management measures of the brand identification. Strict preliminary examination was conducted, and relevant experts were invited to conduct professional reviews to include 26 brands into the "Beijing Younong" brand catalog. The two major agricultural products brands of the "Baiwang 'Fruit and Vegetables" in Baowang Plant in Haidian District and the "Royal Qian Qingyu" rice brand of "Royal Qian Qingyu" of Avenue Agricultural Co., Ltd. were successfully selected.

It is understood that Baiwang Plantation strictly enforces the relevant requirements of standardized bases. The quality of fresh fruits and vegetables produced in it has met the standards of gangster -free food and green food. It is safe and assured. The fist products in the "Baiwang" fruits and vegetables selected this time are Baiwang Apple, Baiwang Tomato, Baiwang Grape, Baiwang leek. The flavor tastes are superior, new and rich, and are loved by consumers.

The "Yuqian Jade" rice of Avenue Agriculture is the royal royal rice "Beijing West Rice", which has hundreds of years of planting history. The unique geographical environment has created the unique quality of Jingxi rice. The rice grains are ellipse, crystal transparent, and the fragrance is elastic after cooking.

Xiang Jingyang, deputy director of the District Agricultural and Rural Bureau, said that in the future, Haidian District will optimize agricultural product varieties, improve the quality of agricultural products through policy guidance and project driving measures, and cultivate high -quality brands. In -depth excavation of agricultural stories and increase product added value. Continue to organize agricultural cultural activities such as Cherry Festival and Chinese Farmers' Harvest Festival, expand marketing channels, enhance brand influence, and continuously promote the brandization of agricultural products to help the agricultural industry improvement. (Reporter Wu Yanying)

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