"6 · 18" second -hand high -end consumer goods are sufficient but there are still difficulties in identification

China Commercial Daily (Reporter Chen Qing) This year, "June 18", the second -hand high -end consumer goods platform shows not only showing good sales performance, but also reflecting some new consumption phenomena. The whole people have blocked the circular fashion life style, and the purchase of domestic goods has become a new consumption trend. However, there is still a long way to go to the identification of big -name products.

Diversified consumption

As a platform for sales of second -hand high -end consumer goods, Hongbulin's "6 · 18" data shows that 65%of the user shopping carts are not only one, and the category is diversified. Hongbulin introduced to reporters that on the platform, consumers also consume 100,000 yuan of Hermes bags, and they will also buy 100 yuan T -shirts. More and more people choose to match together on the second -hand platform.

It is worth noting that consumers no longer blindly pursue big -name items. In the second -hand platforms mainly consumer -branded, domestic products, sports brands and other categories have also become their new choice.

The fun report of "618 Fashion Consumption Book" released by Hongbulin shows that young groups love generous love. With the heating up of the national tide consumption boom, their love for domestic goods has also extended to a second -hand platform. %, Old Temple Gold has become the most preferred domestic brand brand for users.

It is understood that during this year's "Douyin 618 Good Materials Festival", the GMV of the comprehensive retail brand of high -end consumer goods in idle high -end consumer goods exceeded 200 million yuan, which was doubled in 2021.

At the same time, under the popularity of sports and fitness, consumers' demand for sports clothing has increased. The purchase volume of sportswear on the Hongbulin platform increased by 343%compared with last year, and Lululemon increased by 103%year -on -year. Young people must not only have a sense of rituals in fitness, but also maintain exquisite and high value in the choice of fitness clothing.

In addition, the consumption popularity of big -name products has not decreased. According to the "June 18" data of Hongbolin, more than 30%of Chanel on the Red Bulin platform was included in the post -90s. Although the high -end consumer goods market Chanel increased its prices one after another, it did not affect their purchase on the Hongbolin platform. Pack enthusiasm.

The relevant person in charge of Hongbolin told reporters that buying second -hand groups in the post -90s group is a fashionable lifestyle. The platform provides multi -category and multi -price products to meet young people's pursuit of diversification and differentiation. The combination of high -end and general products, the collision between the new products and the second -hand, is compatible and accumulated by young groups to choose second -hand choices. The one -stop shopping provided by the platform can meet consumers different consumer needs.

According to the data provided by Hongbolin, the current post -90s buyers and sellers are continuing to increase. They are pursuing environmental protection and insist on good use of good things.

Buying and selling integrated into a trend

The second -hand market is hot, and the cycle and sustainable lifestyle of buying and selling are sought after by more young people.

After the 90s, Ms. Li is the founder of a company and is now a senior user of Hongbulin. Ms. Li told reporters that some big -name commodities were bought for tens of thousands of yuan, and when the new model came out, there may be depreciation. Sometimes I felt that it was not worth it. bag. In the process, Ms. Li found that the platform can also sell goods, which is very convenient. It is reported that since Ms. Li began to use Hongblin in 2018, she currently purchase over 300 products in Hongbolin, sells over 200 pieces, and has sold more than 320 pieces.

Ms. Zhang from the 80s from Beijing also told reporters that since the use of Hongbulin in 2020, it has purchased over 100 items in Hongbolin, selling over 50 items, and selling over 80. In Ms. Zhang's view, there are buying or selling. In fact, the big -name bags and clothing used each time did not cost much money, and at the same time, they could always catch up with the trend.

In addition to vertical platforms such as Hongbolin, some consumers have begun to buy and sell transactions with second -hand businesses on WeChat platforms. Ms. Wang, consumer, told reporters that Louis Vuitton, who had purchased during studying in the UK, wanted to sell, and added some merchants who recovered second -hand high -end consumer goods on the WeChat platform. Ms. Wang sent the product to the merchant to identify it through the form of a photo. "The bag bought 6,000 yuan, the merchant gave 5,000 yuan for the recovery price, and sold it decisively." Ms. Wang said that while selling, she also started trying to buy some second -hand products on the platform.

From the perspective of the platform data released by Hongbolin, in the first half of this year, the integrated users of Hongbolin platforms continued to grow. At present, more than 70 % of the platform users are both buyers and sellers.

The relevant person in charge of Hongbolin said that from the current point of view, the number of users who purchase, resold and sell on the platform is continuing to rise, which shows that users are increasingly recognized and selling this cycle and sustainable lifestyle.

Some people in the industry told reporters that through the complete service chain, the platform makes the purchase and transactions of second -hand products simpler and more efficient. At the same time, when more and more C -terminal users participate in the selling session, it also means that there will be more sources of supply in the second -hand market, so that products can flow smoother.

The appraisal service still has a problem

The second -hand market is hot and the appraisal demands are even stronger. Earlier, Louis's home store sales incidents made the goods in consumers' opponents questioning, and they sought identification.

The second -hand high -end consumer goods trading platform You Lux and Easy Paid released the latest identification monthly report data show that the total single volume of high -end consumer tasting appraisal of the platform in May increased by 23.8%year -on -year, of which the comprehensive genuine rate was 46.13%, a year -on -year decrease of 7.4%. Users for high -end consumer goods The appraisal appeal is still strong. The reporter noticed on the Douyin platform that some video numbers provide appraisal and recycling services. Some merchants told reporters that if the commodity appraisal is a fake, it will charge a 200 yuan appraisal service fee.

However, it should be noted that the brand party does not recognize the identification results of third -party appraisal agencies. Earlier, the same commodity had different identification results in different institutions.

Industry insiders said that for the idle commodity trading market, difficulties are not how to expand the market, but how to ensure the transparency and safety of the transactions of both parties. The appraisal ability is undoubtedly the core indicator of whether the second -hand high -end consumer goods trading platform can be healthy and sustainable.

The reporter contacted a business as a second -hand high -end consumer goods. The merchant said that the purchase of second -hand products purchased will not be returned if it does not involve authenticity issues. However, when the reporter asked, the merchant did not reply when the product received the goods and the results of the business identification of the third -party appraisal agency. And always emphasized that consumers can visit the 7th floor of their headquarters, and the quality is trustworthy.

There is also a mixed phenomenon of fish and dragons for identifying the service market, which also allows some consumers to worry about worrying in purchases. But some online platforms are constantly optimizing.

China Commercial Daily reporters have visited the Red Bulin Commodity Standardization Service Center that Hongbulin has now completed a series of standardized treatment of the review, appraisal, and shelves of items. In addition to a full -time appraisal personnel on the platform, the staff of the China Inspection Group conducted a second spot inspection of the goods.

In addition to high -quality appraisers resources, the reporter also learned that some platforms have focused on the authenticity guarantee of the core links of the industry with the advantages of big data and artificial intelligence technology.

Luxury Yoshima related appraisers said that for online identification, after users provide online photos as required, the system can use text, image recognition algorithms and search engine technology to extract, identify, analyze the detailed information parameters of the product, etc. More than 99%.

Industry insiders said that when some platforms do certification on merchants, they will allow merchants to pay a large deposit to the platform. Once fakes occur, they will be severely punished. The loss is much higher than a bag. Some insiders engaged in second -hand e -commerce told reporters that doing second -hand high -end consumer goods e -commerce will encounter various problems during the development process. To adhere to long -termism, just break one by one.

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