Hainan Chengmai: Science and Technology Aid "Orange" brand win "city"

The picture shows the Chengmailin Farm overlooking the picture of Chen Yingqing

"Chengmaifu Orange Fruit Circle, Blossoming Orange Red, and delicate taste." Wang Xingjia, a agronomist at Chengmaifu Orange Science Research Institute, recently introduced Fu Orange to reporters on Lilin Farm, Chengmai County. Looking at it, the blessing oranges are covered with branches. Recently, the reporter walked into Chengmai County to visit Fu Orange Planting Base. Fu Orange's "past life and this life" is a road of hard work in Hainan farmers who work hard to cultivate the tropical fruit market. They use technology to help and build a brand to win a place in the market.

The picture shows the unfamiliar Chengmai Fu Orange Chen Yingqing Photo

Chengmai County is adjacent to the National Geological Park of the volcanic exit of Hainan Province. It has rich volcanic rock red soil resources in the county, rich in various trace elements and selenium, plus tropical monsoon climate, sufficient sunshine, abundant rainfall, which is very suitable for the growth of blessing orange. Essence

The picture shows the measurement of Chengmaifu Orange size Chen Yingqing

"Chengmaifu Orange, as a geographical indicator brand in Chengmai County, is promising in market prospects." Huang Yao, general manager of the shared farm of Linglin Four Orange, told reporters with a smile that if you want to build the Chengmaifu Orange brand, you must first control the quality Control, with the help of scientific and technological power, "stabilize product quality".

The reporter saw in the fruit area that the agricultural drone and the drug machine on the ground were operating in an orderly manner. "The‘ Chengmaifu Orange ’is planted by the Flood Farm, of which 900 acres are hanging fruit.” Huang Yao introduced that through scientific and technological management, it can reduce costs and improve production efficiency.

Song Feng, a 27 -year -old Linglin Fu Orange Sharing Farm, previously studied at the agricultural field in foreign universities. Xuecheng Lai Qiong, he introduced advanced foreign technology and concepts into the farm. "The fruit area now introduces the advanced technology of foreign water and fertilizer integration, so that water and fertilizers are optimized in the soil in the soil to be used to absorb and utilize it. The influence of the fruit guarantees the quality of the fruit, "he said.

The picture shows Huang Yao (left) and Song Feng (right) viewing Chengmaifu Orange in the fruit area.

It is reported that the county implements the "iron law" of the king of quality in the development of modern agriculture. In 2008, the Chengmaifu Orange Science Research Institute was established to provide technical guidance and training for growers, and hired scientific research experts to "consult the pulse" for technologies such as seedlings, seed selection, and standardized planting for special agricultural products.

"As long as the farmers report problems during the planting process, we will rush to the scene as soon as possible to help farmers solve the problem." Wang Xingjia said that due to certain requirements for the planting technology of Fu Orange, the staff of the institute went to various bases to inspect each base from time to time to guide the farmers Planting with farm.

The picture shows Wang Xingjia (left) and Wu Xianzhong (right) View Cheng Maifu Orange Growth Chen Yingqing Photo

In recent years, Chengmai County has worked hard in three aspects of business management, brand propaganda, and trademarks, and enables rural rejuvenation to allow the geographical signs to "live". After the "Chengmai Fu Orange" in 2012 became the trademark of the geographical indication of Chengmai County, the government, planting farmers, operators, and other jointly created and promoted brands. The money bag "drums up.

Wu Xianzhong, President of Chengmaifu Orange Production and Marketing Association, is a witness and participant of the branding of "Chengmaifu Orange". At the age of 73, he was the earliest batch of farmers in the county. In the 1970s and 1980s, farmers introduced oranges from Lianjiang, Guangdong. He smiled and told reporters that the price of Chengmaifu Orange brand was very different. For a long time, a pound of blessing oranges sold more than 1 yuan per catty. Now a pound of blessing orange can sell more than 10 yuan per pound. A large number of growers wholesale of about 6 yuan for a pound. "Chengmaifu Orange" has become a high -yield, high output value tropical fruit variety.

Wu Xianzhong introduced that "Chengmaifu Orange" and "Qiongzhong Green Orange" were both the Red River Orange introduced by Hongjiang Farm, Lianjiang City, Guangdong Province. Interestingly, the green orange skin of Qiongzhong is cooked when it is green, and Chengmifu Orange must wait for the outer skin to become yellow before picking. The two tastes different. Therefore, the characteristics of differentiation make the two have their own markets, especially recognized by the consumer market outside the island. (Finish)

Source: Zhongxin.com Hainan

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