Nearly 100,000 tons of beef and mutton in our province are sold outside the province each year

Qinghai News Network · Damei Qinghai Client News At 12 o'clock on September 9th, a cold chain car carrying 2.5 tons of beef tendon, burdock, beef hills, and lamb from Qinghai 5369 Ecological Animal Husbandry Technology Co., Ltd. Xining Departing from the headquarters and driving all the way to Nanchang City, Jiangxi Province. Data show that the yak beef and hidden mutton in Qinghai Province are sold to nearly 100,000 tons per year, accounting for about a quarter of the total yield of beef mutton.

"After receiving the order, five staff members have prepared the goods to enter the warehouse the day before, and then wait for the test reports, qualifications and other materials to wait for the loading the next day." Chen Yuan, the sales manager of the Xining Headquarters of Husbandry Technology Co., Ltd., said that Qinghai cattle mutton is more and more favored by consumers outside the province. The company's products are exported to the provinces (autonomous regions, municipalities) with the advantages of quality, brand, and landmarks. Sports systems in Ningxia, Jiangxi, Shandong and other places have been widely praised and praised by merchants and consumers.

Chen Yuan introduced that in addition to the Xining Headquarters, there are also branches in Beijing, Shanghai and other places, and 60 online platforms sell Qinghai beef and mutton simultaneously. Consumers can send nearby delivery after ordering online. Especially before and after the festival, major online sales points ushered in a small peak sales.

Qinghai cattle mutton is transported throughout the country by cold links. (The picture is provided by Qinghai Wu, Sixty -six Ecological Animal Husbandry Technology Co., Ltd.)

With the rapid development of cold chain transportation, Qinghai cattle mutton can reach the southeast coastal cities in three or four days in the cold chain car, which meets the needs of consumers outside the province.

Liu Kai operated a number of Qinghai beef and mutton specialty stores in Hefei City, Anhui Province. When the reporter contacted him, he was taking stock of the goods in various stores. In the past few days, the sales of beef and mutton in specialty stores are popular. He must ensure the supply of various stores and timely supplies.

"Before the Mid -Autumn Festival, a shop can sell up to 500 kilograms of beef and mutton at most a day. Some people who come to buy beef and mutton in some stores lined up." Liu Kai said that Qinghai cattle lamb has excellent quality and moderate price. Welcome, not only many citizens come to buy, but many restaurants will book in advance.

At noon, Ms. Wang, a citizen of Hefei, came to buy lamb. Two years ago, Ms. Wang came to Qinghai to travel. She ate Qinghai's characteristic lamb skewers under the recommendation of her friends. The meat quality and taste made her impressions of mutton. "I did n’t like to eat mutton before. I’ m afraid that I ca n’t eat it. I ’m going to eat lamb skewers until I came to Qinghai. Since then, I fell in love with lamb. Today I’ m here to buy Qinghai cattle mutton. ”Ms. Wang said.

Qinghai, as the "Mansion of Chinese Tibetan Sheep", has rich and fat grassland resources and bred high -quality Tibetan sheep. The unique geographical location and special climate environment have cultivated high -quality products. The meat is tender, pure, non -flavor, non -greasy, and rich in nutrition. It is a veritable pure natural green food.

With the publicity and promotion of Qinghai Yak and Tibetan sheep brands, Qinghai beef and mutton is favored by consumers outside the province. Whether it is traditional beef and mutton physical sales stores, or online stores opened by e -commerce, or new e -commerce platforms sold by self -media, Qinghai's specialty beef and mutton has been brought to the table of consumers from foreign consumers. In recent years, middlemen in Henan, Anhui, Sichuan, Chongqing, Xinjiang and other places have come to Qinghai to buy live beasts and sell them outside the province, accelerating the pace of "going global" in Qinghai yak and hiding mutton.

Source: Xihai Metropolis Daily Author: Xu Baiyin

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