Vigorously invest 100 million US dollars, and vivo is going to build a car?Why do mobile phone companies build cars?

Recently, China's new energy vehicle industry can be described as quite popular. After Xiaomi and Huawei announced their own car -making plans, another mobile phone giant has acted. This is the famous Vivo mobile phone. As one of the four major mobile phone giants in China, Vivo has also embarked on the road of building a car, and this time, he still invests 100 million US dollars. Many people are asking why mobile phone companies have to build cars?

1. Vivo invests in a large investment of $ 100 million?

According to the Shanghai Securities Journal, China Innovation Airlines opened the IPO prospectus. Among the 15 cornerstone investors, Vivo Mobile Communications Co., Ltd. (hereinafter referred to as "vivo") invested 100 million US dollars, and the investment amount was tied with Tianqi Lithium Industry to second second. Essence

Compared to Vivo's entry at the moment, smartphone manufacturers such as Xiaomi have already participated in car manufacturing. "If you don't do it, you will be outdated." Lei Jun recently talked about Xiaomi cars, saying at this moment, the air is in a smart electric vehicle. Because smart electric vehicles have become a fusion of the automotive industry and consumer electronics, Xiaomi is a decision for force.

So what is the situation of vivo entering the field of new energy vehicles? Vivo is mainly engaged in production and sales of mobile terminals, communication equipment, and information technology services. It has mobile phone brand vivo and IQOO, and also provides electronic products such as wireless headphones, smart watches, tablet computers.

Vivo has been rumored for a long time in the market. Vivo has a layout in automotive -related business. At the Developer Conference at the end of last year, Vivo showed the latest achievements in the field of smart car -JOVI Incar 2.0. It has functions such as sensory connection, multi -screen linkage, car home interconnection 2.0, two -wheeled vehicle interconnection, smart car keys and other functions such as the way Essence At present, Jovi Incar 2.0 has cooperated with more than 80 car brands.

As the sixth largest installed capacity in the world, the third largest power battery manufacturer in China, China Innovation Airlines has attracted many industrial capital. 15 cornerstone investors recognize a total of about 736 million US dollars, accounting for 43.3%of the total fundraising.

Second, vivo really wants to build a car? Why do mobile phone companies build cars?

We saw Vivo's efforts to invest 100 million U.S. dollars to join the listing of innovative voyage among the famous power battery companies. Many people are asking why vivo will make such a market layout. What about the layout?

First of all, this large -scale layout of vivo is actually a normal phenomenon. Vivo actually did not go to large -scale manufacturing cars on its own. Instead, it added some market participation of the automotive industry chain. It is relatively advantageous. This is through financial investment. After all, compared to the layout of the market directly to participate in the market, it is better to use this kind of financial investment. The enthusiasm and possibility of market competition also avoids the huge market risks caused by vivo directly entering the market. Therefore, it is normal to make the layout of the new energy vehicle market through this investment method. Vivo uses this. A layout is not surprising at all, it can be said to be very logical.

Secondly, let's take a closer look at why major mobile phone companies have to share a share in the new energy vehicle market. In the final analysis, the current mobile phone market is facing relatively large downward pressure. The overall market development space of the mobile phone market is very small. Therefore, for major mobile phone companies, how to really make a difference in the market that has gradually slowed down this development is what major mobile phone companies need to do most. When the major mobile phone companies were looking for finding their own development direction, the logic of mobile phones to cars began to gradually pass. In the final analysis, the current production of mobile phones and production cars has become very close. Automotive companies are willing to give these new vehicle manufacturers as foundries for the market. For new automotive enterprises, as long as they focus on the market research and development, this is in a sense. Very similar, which is why many mobile phone companies have begun to focus on car building.

Third, compared to Xiaomi's own rich intelligent industry ecosystem, they are interested in going directly to the construction of a car. Other new energy vehicle companies, in fact, are more cooperating with mobile phone manufacturers. After all, want to create a improvement The car manufacturer's participation in a certain degree of market participation is undoubtedly helpful for the long -term sustainable development of the entire market. Therefore, for the current car companies, cooperation with mobile phone manufacturers will become them. What I want to do most. Therefore, there may be more mobile phone companies in the future to start entering the new energy vehicle market, but the way to enter may be closer to Huawei and vivo, instead of participating in the manufacturing of the car in person like Xiaomi.

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