Go straight to the Vietnamese shop!Go to the sea to "grab orders" to become foreign traders in the second half of the year

25.09.2022

Number of this text: 3111, the reading time is about 6 minutes older

Guide: Participating in key exhibitions and visiting corporate customers are the two major ways for foreign traders to fight for orders.

Author | First Finance Miao Qi

Although "isolation" for 14 days before and after, the "grabbing order" foreign trades still resolutely took that step -one of the main destinations of the "order outflow", Vietnam.

At 9 pm on September 24th, Zhou Falai, chairman of Huzhou Youtao Clothing Co., Ltd., returned to the hotel just after ending the busy trip. On the afternoon of the 22nd, Huzhou's first batch of business chartered machines (envelopes) of the economic and trade group arrived in Vietnam. They completed the two -day Vietnam (Hanoi) international pregnant infant and child and children's products exhibition. On the afternoon of the 24th, the visit was visited The Huzhou enterprises investing in business in Hanoi, and inspected the shopping malls in Hanoi, "walk around and touch the local consumption level."

Zhou Falai told the First Finance that the list of the first two years was not difficult to pick up. In the first half of this year, it has not been noticed, but from the second half of the year, the experience of the market is obvious. The orders after June this year have fallen by nearly half last year, all of which The annual sales volume is expected to be "at least 30%", which gives him the idea of ​​trying to open up the Southeast Asian market, and in the government’s charter machine (bag) organization, he has made up his mind- "Even if you do not make money at the beginning, you must also take it. The channel is rolled out. "

In the context of the global economy, the shrinking market demand brings the challenges that traditional foreign traders are far greater than the risk of order outflow. Following the successful precedent of the nationwide market -expansion charter machine in late July, "grabbing orders" to the sea has become the highlight of many foreign traders in the second half of the year.

Traditional foreign trade directly faces Vietnam

Different from the popular order last year and "one factory difficult to find", this year's textile and apparel factory has undergone rare deserted in recent years.

According to the estimates of the China Textile Import and Export Chamber of Commerce, in the first half of the year, the scale of the transfer of textiles and clothing orders in my country was about $ 6 billion, mainly transferred to Vietnam, Bangladesh, India, Indonesia, and Cambodia. The transfer scale is around $ 10 billion.

Compared with the transfer, textile trading companies are more worried about the cooling of domestic and foreign market demand.

Hu Kehua, deputy director and director of the Sustainable Development Project of China Textile Industry Federation Social Responsibility Office, told First Financial that the main reason for the poor market is that the demand is not smooth. In the first half of the year, domestic textile and apparel consumption dropped by nearly 20%. Essence

At the same time as demand is shrinking, Zhou Falai believes that the internal rolls of live broadcast platforms such as Douyin are serious, which not only has low -cost competition, but also reduces corporate profits. Due to the unstable live broadcast, it also brings greater inventory pressure to the enterprise. Don't find ways to develop more channels. Prior to this trip to Vietnam, Zhou Fa came mainly to do children's clothing business for domestic sales. Vietnam was the first stop for his foreign trade market.

"Vietnam is in a period of rapid development. Although the cost of employment is lower than that of China, many things can not be produced by themselves, and need to be imported from China." For example Order transfer, aiming at Southeast Asia's rapid rise in consumer demand.

There are similar ideas with Zhou Falai, and there are 7 other foreign trade companies in Huzhou, Vietnam in the same charter. Many of them come from traditional trading industries such as textiles and furniture. For example, Zhejiang Meixinda Textile Printing and Dyeing Technology Co., Ltd., Zhejiang Lip Furnace International Trade Co., Ltd., Jiaruifu (Zhejiang) Furniture Co., Ltd., Vietnamese Yuanheng Furniture Co., Ltd., etc.

Shen Lingling, chairman of Zhejiang Lip Furnace International Trade Co., Ltd., which mainly sells children's clothing sales, told First Finance that the purpose of their trip was to examine overseas markets, at the same time collected customer resources and preliminary docking. "Affected by the epidemic, domestic children's clothing competition Fierce is a good opportunity for expanding international business. "

Because the economic volume is about a quarter of Ningbo, the first batch of business charter machines in Huzhou is more accurate, and the scale is relatively small, and the number of participants is 21. In comparison, the number of second batch of the second batch of market charter machines in Ningbo, which set off on September 21 on September 21st, was 6.5 times that of the scale of 136 people.

The person in charge of the Huizhou Municipal Bureau of Commerce told First Finance that the textile and clothing industry accounted for nearly 20%of Huzhou's total export. According to research on local enterprises, the global market demand has "fell very hard", and the orders of the chair industry have dropped by more than 30%on average. By touching, they learned that small and medium -sized enterprises have a weaker ability to resist risks, and they need to go to sea to grab orders. Therefore, they specialize in providing envelopes for local small and medium -sized foreign trade enterprises. The cost is lower than the charter machine.

Of course, compared with the charter machine, there will be more restrictions. You need to comply with the relevant provisions of the airline and arrange the itinerary in accordance with the flight information. The person in charge said that before the airline stipulated that passengers returned to China, they needed to be isolated at hotels in Vietnam for 3 nights and 4 days, so the round -trip flights would not be broken due to the epidemic. At the same time, their trip borrowed from Ningbo's previous successful experience, and was equipped with civil servants from doctors and relevant departments in the accompanying group, and provided convenience and reducing risks for foreign trade people who went to the sea as much as possible.

Most of the members of this trip will open 4 days of isolation in local hotels in Vietnam on the 26th, and return to China on the 29th to return to China to superimposed the "7+3" of the ninth version of the prevention and control scheme. There are 14 days of isolation control. Two other companies have invested layouts in Vietnam and other places, so they will stay longer in Vietnam. In fact, before the departure of the first batch of business charter and trade troupes in Huzhou, Huzhou Anji County, known as the "hometown of chair industry", has taken the lead in proposing to use regular flight charter (envelopes) to achieve the normalization and facilitation of business personnel entry and exit. Essence

On August 25, three staff members of Zhejiang Ouke New Materials Co., Ltd. and Zhejiang Xianda Logistics Co., Ltd. went to Vietnam for the first time to work in Vietnam for the first time. Today, Anji County has locked in advance from August to December Hangzhou -Ho Chi Minh route for a total of 170 cabins, which means that the time of foreign traders has a more flexible choice for going back and forth. At the same time, Huzhou also planned the customized route of "Nanjing -Hanoi -Frankfurt" for the October Cologne Furniture Exhibition, so as to provide high -efficiency, personalized and full -process services for exhibitors.

Harvest exceeds expectations

Zhou Falai said that because it was the first attempt, they did not have much expectation at first. Unexpectedly, the harvest exceeded expectations, "the effect is not bad."

At the exhibition on the 23rd to 24th, Zhou Falai established a connection with more than 40 customers who intend to place an order. "After returning, they will build groups with the team with these customers. The styles and prices are based on their requirements. "

The picture shows the interview object of the exhibition site.

The picture shows the interview object of the exhibition site.

A more intuitive detail is that in order to reduce the cost of transporting the sample back to China, Zhou Fa came to try 70-80 samples of clothes brought on the live sales in the last half day of the exhibition. After all, our design is relatively advanced and has advantages. " This also gave him confidence in the Southeast Asian market and believed that foreign trade orders would soon break through.

The company's company is located in the "Chinese Children's Capital", Huzhou, and about 70%of the country's children's clothing is produced here. With mature industrial chain and rich resources.

Zhejiang Lip Furnace International Trade Co., Ltd. also comes from weaving. Shen Lingling said that the harvest of this trip is ideal. Not only did he collect dozens of effective customer resources and information at the exhibition, but also performed in person. Before coming to Vietnam, she had talked about a preliminary cooperation framework with local companies. She plans to merge directly with some production companies, and through bilateral resources integration to make the local market bigger. In addition to the clothing export business, she also hopes to bring Southeast Asian high -quality agricultural products back to China.

On the morning of the 25th, Zhou Falai and Shen Lingling flew from Hanoi to Ho Chi Minh City and continued to visit Huzhou enterprises who had invested in business locally to better understand the local market and learn from the experience of "going out".

Although he did not participate in the business charter group, Yan Lierong, the person in charge of Huzhou Nantong Magic Clothing Co., Ltd., has also set his sights on the overseas market. They have opened 6 brand stores in South Korea. This year, they are going to participate in several overseas children's clothing exhibitions to accelerate the layout of overseas markets.

As one of the nation's first market -to -market business round -trip charter machines, Wei Guowen, general manager of Zhejiang Baolingda Toy Manufacturing Co., Ltd., opened the European trip to Europe on September 21 on September 21. In the first July charter itinerary, she visited 10 customers on the spot, giving a total of intended orders worth about 10 million euros, accounting for about one -third of the company's annual sales.

In the opinion of Han Yan, deputy director of the Ningbo Trade Bureau, participating in key exhibitions and visiting corporate customers are the two major ways for foreign trade to fight for orders. For foreign traders, when you meet at a time, it is better than 1,000 emails. The advantage of offline negotiation is unparalleled. In July, Ningbo's first charter flights to foreign -related business personnel helped Ningbo foreign trade enterprises get an intention to cooperate with an intention of $ 800 million. On August 30, Ningbo's second batch of chartered aircraft departed again. 23 companies reached a total of $ 50 million by participating in world -class industries and visiting customers through participating in Berlin Electronics Show and Frankfurt Automobile STDs.

In addition to this trip in September, Wei Guowen told First Finance that she also set a plan to go abroad in early 2023. She will continue to bring teams and new products to Europe to face face to face. Open up a new customer market. Strive to find foreign traders in risks, looking forward to increasingly smooth flows and more and more convenient openness.

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