Ten years of consumption: The retail sales of the entire network have increased 9 times, and the new demand has become a growth point

Since the 18th National Congress of the Communist Party of China, China's economy has been paying great attention to. As one of the three -driving carriage, consumption has continuously played the basic role of my country's economic growth and has become the main force to drive economic growth over the past decade.

In May this year, at the "China Ten Years" series of theme press conferences held by the New National Office, Sheng Qiuping, deputy minister of the Ministry of Commerce, introduced that in the past ten years, new progress has been made in expanding consumption. In 2021, the total retail sales of consumer goods in my country reached 44.1 trillion yuan, an increase of 1.1 times over 2012, and an average annual increase of 8.8%. In 2021, the per capita service consumption accounted for 44.2%of the consumption of residents, an increase of 4.5 percentage points from 2013. In 2021, the national online retail sales were 13.31 trillion yuan, an increase of 9 times over 2012, and rural e -commerce has emerged. During the construction of the circulation system, the rural network supplemented for a short board. A total of 1,489 counties were supported to carry out comprehensive demonstrations of e -commerce into rural into rural areas, and 1212 county -level logistics distribution centers were constructed.

Wang Jian, a professor at the School of International Economics and Trade and Director of the Department of International Business and Economic Cooperation of the University of International Economics and Trade, told the Daily Economic News: "With the continuous prominent role of consumption on the economic pull, my country's overall policy orientation and system design are also With this change, service consumption demand has gradually become the primary demand, and future consumption will release more kinetic energy. "

On September 23, at the No. 2 exhibition hall of Tianfu Agricultural Expo Park, Chengdu City, Sichuan Province, the exhibitors of the production and sales of agricultural products in the Golden Autumn Consumer Season were conducting a live broadcast Xinhua News Agency.

Online retail spawning new consumption

Since the 18th National Congress of the Communist Party of China, my country's high -speed development of Internet technology has promoted changes in consumer behavior and consumer content, promoted the continuous innovation of consumer models, and made the highly valued online retail market developed growing up.

Since 2012, my country's online retail scale has increased significantly. According to the data released by the State Bureau of Statistics, the amount of transactions in my country's online shopping market in 2012 was 1.26 trillion yuan, an increase of 66.5%over 2011. In 2012, the total transaction of online retail markets accounted for 6.1%of the total retail sales of consumer goods.

Sheng Qiuping said at the 2022 China Electronic Commerce Conference that e -commerce, as a typical representative of the digital economy, is not only a specific product of digital technology and deep integration of the real economy, but also an effective carrier for the new industry and new models of new industries. Take employment, protect people's livelihood, and promote consumption.

In addition, in the stage of my country's economy from high -speed growth to high -quality development, the integration of the digital economy and the real economy is getting deeper and deeper, and e -commerce has also bred a new form of real -time retail in rapid iteration. According to the data of iResearch, the size of China's local life service market in 2020 is 1.95 trillion yuan, and this number will increase by 35.3 trillion yuan by 2025. Obviously, this huge market has become a new trillion air outlet in the retail market.

The "China Online Retail Market Development Report in the first half of 2022" released by the Ministry of Commerce clearly mentioned the "instant retail" for the first time, and pointed out the important role of instant retail in the current economic society and its "deep integration of online and offline" Important value.

Wang Jian told the reporter of "Daily Economic News" that the emergence of instant retail stems from the innovation of technology and the changes in the demand for consumer side reflecting the contribution of science and technology to the matching of supply and demand, and to greatly promote consumption.

The e -commerce giants represented by Meituan, JD, and Ali are accelerating the layout in the field of real -time retail and continuously developing their efforts. At the 2022 China Electronic Commerce Conference, Fang Yongxin, partner of Alibaba Group and president of Ali's Local Labor, said that the ultimate scene of "seeing, point, and Da" has spawned a new consumption method. Continuously upgraded, which brings more thoughts and explorations to the possibility of local life services. "

The contribution rate of domestic demand is continuously increased

In the past ten years, new progress has been made in expanding internal demand. In 2021, the Chinese Economic Annual Report showed that in 2021, the contribution rate of domestic demand to my country's economic growth was 79.1%, an increase of 4.4 percentage points from 2020. Consumption has played a great role in the development of the national economy, and its contribution to my country's economic growth is also increasing. In the whole year of 2021, the total retail sales of social consumer goods in my country was 44082.3 billion yuan, an increase of 12.5%over the previous year, 1.1 times over 2012, and an average annual increase of 8.8%.

Since the 18th National Congress of the Communist Party of China, my country's per capita GDP has grown at a high speed. According to data from the National Bureau of Statistics, in 2012, the total GDP in my country was 53.86 trillion yuan. By 2021, my country's GDP reached 11.437 trillion yuan throughout the year, which turned over.

The report of the 19th National Congress of the Communist Party of my country proposes that the main contradictions between our society have transformed into a contradiction between the people's growing needs and imbalance and inadequate development. At present, my country has the largest middle -income group in the world.

Over the past ten years, my country's per capita gross domestic product has also risen from $ 6,300 to more than 12,000 US dollars. With the increase of income, the consumption of Chinese residents has also been accelerating, and the personalized demand for residents' consumption has been highlighted in ten years.

In 2021, my country's per capita service consumption accounted for 44.2%of the consumption of residents, an increase of 4.5 percentage points from 2013. Middle and high -end consumer demand has also been improved in ten years. From the perspective of car ownership, at the end of 2012, the number of automobile ownership in the country was 120 million. By the end of 2021, the nationwide car ownership reached 302 million units, an increase of over 250%; in 10 years, Chinese car sales have improved from 24%of the world to 32%of the world. In recent years, as young consumers have become the main consumer, environmental and social friendship is gradually becoming a consumer consensus. The report released by the Consultation Institution Bain Company's "Insight of the Asia -Pacific Sustainable Consumption Trends" report shows that of the 16,000 respondents, 90%of the respondents said they were willing to pay for the sustainable payment premium of the product, and took environmental protection as the most important thing as the most important thing. One of the three major shopping standards.

According to the latest statistics of the China Automobile Industry Association, 7 months before 2022, the production and sales of new energy vehicles in my country completed 3.279 million and 3.194 million, respectively, averaging 1.2 times year -on -year. increase.

The supply side has also continuously adjusted to adapt to new consumer demand. At the same time, experts believe that the next step of consumption upgrade is the key to eliminate the obstacles of the system and mechanism.

"Since the 18th National Congress of the Communist Party of China, we have achieved good results on the supply -side structural reform of the corporate side. Recently, the central government has issued documents, saying that it is necessary to reduce the cost of institutional transaction and carry out institutional reforms. Structural reforms will continue to deepen, and the institutional reform of the supply side will become an important stroke. "Wang Jian said.

Inject new kinetic energy into global trade

In the past ten years, benefiting from the progress of Internet technology and the rapid development of the digital economy, my country's cross -border e -commerce industry has flourished and has become a major pillar of foreign trade in my country.

Since 2015, the State Council has approved the establishment of 132 cross -border e -commerce comprehensive test areas, which has covered 30 provinces and regions and cities across the country; in 2018, my country Innovation and introducing cross -border e -commerce retail import supervision policies, and gradually piloted pilots will be gradually piloted The scope expands to 31 provinces and regions and municipalities across the country.

Sheng Qiuping stated at the relevant situation of "opening up domestic and foreign trade and building a dual -cycle" in May this year. At the same time, it has also injected new kinetic energy into global trade investment.

In addition, many research institutions believe that the new crown epidemic has greatly accelerated the online transfer of overseas consumption. my country's Internet companies have also accelerated the layout of cross -border e -commerce business. For example, Alibaba's global business has gradually expanded from the initial Alibaba International Station to the global high -selling, Lazada, Trendyol, Daraz and other platforms. Large -scale ecosystem; Pinduoduo also officially launched TEMU on September 1 this year to enter the field of cross -border e -commerce.

Daily Economic News

- END -