Aba Prefecture's "E -commerce Light" operation officially launched

In order to further improve the platform's economic governance system, promote the digital transformation of the main body of the small and medium -sized and micro market, create a safe and comfortable online consumption environment, and promote the healthy and orderly development of the platform's economy. Special governance tasks for the "Light" Action.

In the special governance work, Aba Prefecture will actively organize local e -commerce platforms, online stores, and self -built business websites to actively participate in the "lighting" operation, focusing on guiding platforms, online stores, self -built business websites and other online transaction operators seriously. Perform the "E -commerce Law" and "Measures for the Supervision and Administration of Online Transaction" and other laws and regulations, and consciously implement the main responsibilities such as bright photos, bright certificates, and bright rules, and complete self -inspection and rectification in limited time. That is: First, "bright photos" in accordance with the law, online trading operators should continue to publicize business license information or link logos on the homepage of business activities. Information or link logos for business addresses, contact information; second, "bright certificates" in accordance with the law, online trading operators should publicize information about administrative licenses, registration filing, review approval, certification recognition, inspection and testing related to the business of the business in accordance with the law; In accordance with the law, the "bright rules" in accordance with the law, the e -commerce platform shall continue to publicize the prominent position on the homepage, publicity, information publicity, intellectual property protection, commercial secret protection, consumer rights protection, product information release, information security guarantee, violation of laws and regulations, etc. Service agreements and trading rules related to operating activities in the platform, continue to publicize user registration, personal information protection, payment services, return and exchange, complaint report processing, dispute resolution, credit evaluation, consumer guarantee money, etc. Trading rules, as well as other platform system rules that should be announced in accordance with the law.

Aba Prefecture will conduct inspections and rectifications of online trading operators such as platforms, online stores, and self -built business websites. Objective. Aba Prefecture also uses a variety of publicity media such as new media to increase publicity and guidance, focusing on the promotion of laws and regulations such as the "E -Commerce Law", "Measures for the Supervision and Administration of Online Transaction", and the special governance tasks of "E -commerce Light". , Online stores, self -built business websites and other online trading operators and the whole society have participated extensively, jointly promote the continuous improvement of the online market environment, and create a good publicity atmosphere of public opinion in accordance with the law.

In the next step, Aba Prefecture will launch a five -month -old "e -commerce lighting" action special governance, eliminate the asymmetry of information asymmetry in the online market in accordance with the law, promote fair and orderly market competition, and effectively protect consumers' right to know, choose the right to choose, and The right to supervise to ensure that Aba Prefecture's network market achieves good governance effects. (Zhao Liang)

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