Open!Huizhou calls to eat litchi worldwide!

Yesterday morning, the launching ceremony of the 2022 Huizhou Dongpo Litchi Culture Festival and the RCEP international cooperation activity of Long Litcheon Town, Huiyang Town. The theme of the Huizhou Dongpo Litchi Cultural Festival was "300 lychees of the day, and he did not resign as Lingnan."

The event was directed by the Guangdong Provincial Department of Agriculture and Rural Affairs and the Huizhou Municipal People's Government. The Propaganda Department of the Huizhou Municipal Party Committee, Huizhou Agricultural and Rural Bureau, Huizhou Rural Revitalization Bureau, and Huiyang District People's Government, Huizhou Daily, Huizhou Radio and Television Station, Huiyang District Agriculture The Rural and Water Resources Bureau and the People's Government of Zhenlong Town, Huiyang District.

Huizhou fully play the "four cards"

At the launching ceremony, the "Guangdong Litchi RCEP International Cooperation Huiyang Town Longxianxian Experimental Zone" was unveiled and broadcast the congratulatory telegram sent by the Mayor of the South Korean city of South Korea. Acting for the "high -quality litchi export buyer" company.

The reporter learned from the launching ceremony that in recent years, Huizhou City has strengthened government service functions in accordance with the deployment of the Provincial Party Committee and the Provincial Government. The market, technology, and culture "four cards", open up and various channels of production, circulation, processing, and exports. Litchi has been upgraded from "small specialty" to "large industry".

Actor promotion lychee

According to reports, Huizhou adheres to the brand's strong "Li", build a big propaganda pattern, tell the story of Huizhou lychee culture and brand stories. The industrial chain and increase the added value of the product, promote the continuous prosperity of the litchi industry, and help farmers' high yield and harvest. This year, Huizhou City continued to promote Huizhou lychee through planning and hosting a series of activities such as Dongpo Litchi Culture Festival, so that Chinese people can taste the Huizhou taste of "only the branches and tongue".

There are series of activities during the listing of Huizhou Litchi

The total area of ​​Huizhou lychee planting is about 357,000 mu, accounting for about 29%of the city's fruit area, and 1/10 of the province's lychee area. It is mainly distributed in three counties (districts) of Huiyang, Huidong, and Boluo.

This year's high temperature and drought, low temperature and rain alternately affecting the differentiation and pollination of litchi buds. The area of ​​fruit hanging fruit in Huizhou is about 280,000 acres. The expected production of the early days is about 70,000 tons, which is a medium -sized year. Since mid -May, due to continuous rainfall, insufficient light, low temperature, and further influence, the listing period is delayed. Although this year is Litchi Xiaonian, the market conditions are better, which reflects the price advantage of the younger year. High -quality fruits sell for good prices, and the overall benefits are expected to improve. According to a preliminary understanding, in the early days of the listing of Zhenlong Litchi, according to the variety and quality, the price was selling for about 30 yuan per catty. The price of exports to London, England is high, 120 yuan per kilogram. It is expected to export about 2,500 tons of lychee this year. Event site.

"Continue to further promote the construction of the '12221' litchi market system, focusing on domestic markets, and integrating promotion online and offline." The relevant person in charge of the Municipal Agricultural and Rural Bureau introduced that Huizhou will follow the "four sheets of litchi industry, market, technology, and culture. The work requirements of the card, with the high -quality development of the lychee industry, promote the high -quality development of the city's agriculture, and promote the rejuvenation of the people and rural areas with higher quality.

It is reported that during the listing of Huizhou Litchi, Huizhou City cultivated the Huizhou Litchi series brand with Dongpo Culture as the carrier to carry out the "2022 Huizhou Litchi Promotion Series". The activities are divided into series of activities such as culture, marketing, science and technology, including "I play Call for Huizhou Litchi", Litchi City Culture Festival, Radio and Television Agricultural Series Charity Live Campaign, Huizhou Litchi Boutique Cultural Tourism Line Promotion, "Huizhou called Global Eat World Dongpo Litchi ", large -scale buyers' international production and sales conference, Huizhou lychee brand creation competition, etc.

Come on to taste litchi.

Ancient and modern

Su Dongpo is called Call for Huizhou lychee

"Thirty -hundred litchi in the sundial litchi, but not resigned as Lingnan people." At the 2022 Huizhou Dongpo Litchi Culture Festival, the promotional film "Huizhou Dongpo Li's previous life" was broadcast on the spot, telling the story of Huizhou lychee and the Northern Song Dynasty. Show the determination of Huizhou how to dig inherit the lychee culture and strengthen the lychee industry.

As a southern fruit, litchi has a long history of planting in Lingnan. During the Eastern Han Dynasty, in order to let people understand the real Lingnan local customs, as well as the needs of the Department of History and Politics at all levels, Panyu Yang Fu wrote "Foreign Bodo", which is the first regional product specialty in China. There are many Lingnan fruits such as litchi and longan.

Huizhou lychee has been planted in various places. Among them, Luofu Mountain lychee was famous earlier. In the Southern Dynasties more than 1400 years ago, Zhu Fazhen's "Lang Luo Shan Shu" included in "Qi Min Yao Shu" described, "Litchi, winter youth, and summer solstice are cooked." Records.

The Lingnan litchi in the Tang Dynasty is already a well -known fruit.

In the second year of Xianping (999) in the Northern Song Dynasty, Chen Yaozuo, a Sichuan Lizhong person, moved to Dian Huizhou (Shi Zhizhou) from Chaozhou Tong's judgment. "General Tree".

In the three years (1066) in the Northern Song Dynasty (1066), Chen Yan served as Huizhou Taishou. After drawing Fenghu and rectifying the lakes, he also proposed the first "Huiyang Eight Scenic Scenery". Among them, "Lipu Fengqing" was located in Shuibei Village (original) in Jiangbei.

Coincidentally, Chen Yaozuo's "General Tree" and Chen Yan's "Lipu Fengqing", after decades, met with the great literary man Su Dongpo, raised the fame of Huizhou lychee to its peak, and achieved today's Dongpo Litchi brand.

In the first year of the Northern Song Dynasty (1094), Su Dongpo, who derogated Huizhou in the south, arrived in Huizhou Mansion and began a life of Huihui for two years and seven months. In Huizhou, Su Dongpo experienced two litchi maturity season.

Since Su Dongpo, Huizhou lychee is famous in the world, becoming one of the main production areas of Lingnan Litchi, and it is also one of the most cultural connotation and cultural value in Lingnan lychee. Litchi has integrated the daily life and urban cultural blood of Huizhou people.

There are a variety of lychee at the event site.

Shuangcheng linkage

Huizhou called Meishan "folks" to eat litchi

"Dongpo Chuanfeng Shuangcheng is the first line!" On the banks of Dongjiang, Lingdong is famous in Huizhou, Dongpo lives; Emei Yin, Meishan, "Thousands of Poetry Book City", Dongpo was born. Due to the Northern Song Dynasty Wen Hao Su Dongpo, the two historic and cultural cities are connected for thousands of miles, and they are echo for thousands of years. This Litchi Culture Festival, staged Huizhou Meishan Shuangcheng linkage to publicize and promote Dongpo lychee.

The program introduces Huizhou since ancient times, and has a variety of varieties, including longan, glutinous rice, and concubine laughter, thin skin, thick, tender and juicy, and tells the scene of Su Dongpo's eaten litchi and writing litchi poetry in Huizhou. In the same screen, Huizhou called Meishan's "folks" to eat litchi, and friends of Meishan called Call for Dongpo Litchi.

Meishan is located in the southwestern part of Chengdu Plain and is an important part of the "Kingdom of Tianfu". The wearing flow of the Minjiang River and the Qingyi River has brought rich water resources to Meishan, leaving a wide and fertile river valley plain. When it comes to Meishan, people will think of Su Dongpo, and the cultural legend of "a father and son, three poets, four eternal articles". Meishan gave birth to Su Dongpo and gave him the fertile soil; Meishan was also famous for Su Dongpo, and Dongpo culture nourished this big land.

It is reported that from June 13th to 21st, the Propaganda Department of the Huizhou Municipal Party Committee, the Propaganda Department of the Meishan Municipal Party Committee, the Huizhou Daily, Huizhou Culture, Radio, Television Tourism and Sports Bureau, Meishan Daily, Meishan Cultural Broadcasting Television and Tourism Bureau jointly sponsored Dongpo Chuanfeng and Ya Shuang City is the first line " -Huizhou & Meishan Qianli Cross -the -screen event was held, from historical glory to realistic beauty. The two cities have the same screen for the first time. This time, the Litchi Culture Festival in Huizhou Meishan Shuangcheng linkage, the show is not only the joy of harvest, but also poetry and distance. Su Dongpo's cultural self -confidence and spiritual and cultural heritage of Huizhou and Meishan are inspiring the two cities to work hard and win a win -win future.

Huizhou called Meishan "folks" to eat litchi.

Financial assistance

Online and offline cracked fruit agricultural financing problems

In recent years, fintech has conducted a lot of beneficial exploration in serving the revitalization of the countryside. Financial institutions have increased credit support for rural revitalization. The scale of agricultural loans has increased significantly, and financial services and levels have significantly improved. The implementation of the "122221" market system construction implementation plan of Huizhou Litchi proposes to strengthen the scale and strength of litchi leading enterprises through joint venture cooperation, mergers and reorganization, share reform, and financial agriculture.

Since 2020, the Huizhou Branch of the Agricultural Bank of China has implemented the professional financial services of "one town, one industry, one village and one product" professional financial services around the rural revitalization strategy, and guided the Huiyang Sub -branch to set up a special service team to enter the village in Long Town, Zhenlong Town, Huiyang District to fully grasp lychee. The capital needs of each chain of the industry, innovatively launched the "Huinong E loan", applying for liquidity loans for Li farmers to solve the problem of fruit farmers' financing problems.

As a local bank that serves "agriculture, rural areas and rural areas", Huizhou Rural Commercial Bank focuses on the owner's responsibility. By forming a rural revitalization and strategic agency department, the implementation of rural revitalization strategies will be fully served. It has strongly supported the development of a large number of local agricultural leading enterprises.

At the end of October 2021, the Bank of China Huizhou Branch Inclusive Financial Division added the "Ministry of Rural Revitalization Finance" brand to accurately support rural revitalization, and continued to build a multi -dimensional county financial services. The bank has accelerated the innovation of financial products and service methods and enhanced the level of comprehensive financial services of new agricultural business entities.

"The help of financial institutions has given us a lot of support." Lin Yuanshi, co -founder of Huizhi Lizi Agricultural Cooperative, Huizhou, received the news. The 800,000 yuan loan of Huiyang Sub -branch of Industrial and Commercial Bank of China Huizhou Branch is about to be approved.

"The demand for villagers 'loans in Litchi Season is large. Through the" Credit Village Credit ", the villagers' loan procedures are simplified, which is conducive to their expansion of production scale." After the Agricultural and Commercial Bank's Zhenlong Branch signed a "Credit Village Credit" agreement, more than 20 villagers have applied for loans.

"There are a few litchi gardens in my family, and a lot of money needs to be invested in the litchi season every year. Now you can apply for a loan without mortgage, which solves my worries." He plans to use the production and operation of litchi.

Litchi is bright.

Fragrant overseas

It is expected to export 2500 tons of lychee this year

"Guangdong Litchi RCEP International Cooperation Huiyang Town Longxianxian Pilot Zone" was unveiled at the event. Zhenlong Litchi will accelerate the internationalization and marketization process this year and accelerate the connection of the RCEP market, especially the development of Japan, South Korea, Singapore, Singapore in RCEP member states. Wulin high -end consumer country market. At the event site, the friendly city of Huizhou, the Mayor of South Korea, specially sent by the mayor of South Korea. "Call for Dongpo Litchi" and played a documentary sold by Zhenlong Litchi in London, England.

"RCEP" is the abbreviation of the regional comprehensive economic partnership agreement. In order to further start the Zhenlong lychee brand, this year our city planned to build Zhenlong Town into a provincial lychee RCEP international cooperation area, giving the town Long lychee's better marketing platform and greater opportunities, and finally realized the rich people and farmers and rural revitalization. Essence Zhenlong Litchi is of great significance for promoting innovation and development and pioneering the international market. Hengdari (Guangdong) Agricultural Technology Co., Ltd., Guangdong Zhongli Agricultural Group, and Longyang Food Co., Ltd. were awarded a plaque of "High -quality Litchi Export Purchase".

It is worth mentioning that in May 2020, the first batch of 23 -ton "Concubine Laughs" reported by Huizhou Hengda Agricultural Development Co., Ltd. was transported to Singapore through Shenzhen Shekou Port. Export.

Driven by the relevant departments, with the development of market sales and the improvement of litchi quality, Huizhou lychee has gradually gone abroad in recent years, crossing heavy oceans to Southeast Asia, North America, Europe and other places. It is expected to export about 2,500 tons of lychee this year.

"Huizhou is guided by the exit of litchi, leading the upgrade of Huizhou lychee industry, and helping Guangdong lychee to the world." The relevant person in charge of the Municipal Agricultural and Rural Bureau introduced that the city planned to seize the new RCEP opportunities and build the RCEP Town Long Litchi Trading Center. Promote the "electric shock" of the lychee industry on the Internet, and hopes that by increasing publicity, telling the story of Litchi in Dongpo, Huizhou, and unblocking the domestic and foreign sales channels of Litchi in Huizhou.

Acting for the "high -quality litchi export buyer" company.

Seize the opportunity

Docking RCEP comprehensive development

"Zhenlong has become the" Guangdong Litchi RCEP International Cooperation Pioneer Pilot Zone ", which is a great honor and a great benefit to the whole town's fruit farmers." Ye Xianliang, president of the Zhenlong Town Litchi Production Association Buyers and exporters have imported the local area of ​​Zhenlong, and it also has a certain role in promoting the market price of Zhenlong Litchi. At the same time, RCEP international cooperation will promote the high -quality development of the township litchi industry with export standards. It is understood that in terms of policy support, Huiyang District will start from various aspects such as production, marketing, and logistics cold chain to form and release ten measures to support litchi docking RCEP markets to create an RCEP highland. Establish a think tank team to study the development policy of the RCEP market.

According to Chen Ji, mayor of Zhenlong Town, combined with the rural revitalization demonstration zone created by the Huiyang District Party Committee and District Government and the integration development plan for the integration of one, two, and three industries, Zhenlong Town will start from the aspects of planting, industrial parks, tourist routes, and style towns. RCEP docking.

In terms of planting, Zhenlong will integrate the interactive experience by creating 10,000 acres of litchi gardens, combined with fresh fruit picking gardens and urban vegetable gardens; in the industrial park, through the construction of the RCEP lychee trading center The publicity and promotion of tourism routes of the Agricultural Tourism Demonstration Belt in Lixiang, Dongpo, and promoting through multimedia platforms to start the town's Longliti brand and push the demonstration zone tourist route to the whole country.

At present, the town has commissioned the preparation of rural revitalization plans, combining 28 projects in 7 major aspects of local Hakka culture, lychee culture and red culture, with a total investment of 720 million yuan. Combined with the provincial "12221" market system, Zhenlong Town will also focus on the three cards of "planting, selling well, propaganda" to promote the high -quality development of the Zhenlongli industry.

Dress the beautiful lychee.

Lixiang Dream Chaser

“有了国际化合作的渠道，势必要求镇隆荔枝在品质上继续提档升级。接下来，我将继续壮大服务托管队伍，招揽更多热血青年，培养更多优秀专业荔枝管理人才，管理、 Cultivate better town Long Litchi! "

——The Zhang Xun (Zhang Xun, returning to the countryside in 2009 to engage in litchi planting management. In 2020, he won the winning prize of the "Top Ten Planters" contests in the Zhenlong Litchi.

"Now Huizhou has created a good atmosphere to start the" Dongpo Litchi "brand. For fruit farmers, it can have a good incentive effect. The growth of the Dongpo Litchi 'brand is a way for regional industries to complement each other. "

——Fan Junxiang (Fan Junxiang, planting lychee for 30 years, popularized and mature planting techniques to surrounding farmers to help solve planting problems)

"I hope that the government will strengthen training and guidance in e -commerce and litchi processing, and further open the development ideas of fruit farmers. At present, the varieties of litchi planting in Huizhou are relatively single, mainly based on concubine laughter, cinnamon, glutinous rice cricket and other varieties. The department leads to guide farmers to improve new varieties to increase income. "

——Liu Guoxiong (Liu Guoxiong, a technician of Litchi professional cooperatives in Shanqian Qianqian, Boluo County, has been planting litchi for more than 20 years, and I have planted about 100 acres of lychee)

Coordinating the Huizhou Daily reporter Liu Jianwei

Caiwan Huizhou Daily reporter Hou County Army Li Fangjuan Li Yanwen Lan Feifei Xu Wenchang Liu Jianwei

Image Huizhou Daily reporter Tang Yaohang Yang Jianye intern Chen Xi

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