How do companies achieve ten times the growth?Many entrepreneurs have errors in cognition

What field is the hottest? The answer is the field of new energy vehicles. All entrepreneurs have heard the wind and are preparing to capture the largest wealth in life here.

Even Lei Jun, who made a huge success, couldn't help but start a business again.

Everyone knows that the current opportunities for new energy vehicles are exactly the same as the smartphone market that appeared more than 10 years ago. This is the re -reshuffle of the industry. How much technical advantages have accumulated those big -name car companies that have accumulated those big -name car companies. In the era of new energy vehicles, everyone stood on the same running line.

However, there are certain differences in the development direction of new energy vehicles. Some companies think that they should take the direction of pure electric vehicles. After all, it is new energy vehicle, which should be environmentally friendly to the end; Electricity anxiety is relatively obvious, and both should be taken into account. Other car companies believe that the direction of solving power anxiety should be a hybrid mode, and oil is used when there is no electricity.

As far as the current electric vehicle technology is concerned, all enterprises seem to have a certain reason. After all, the electric car owner's power anxiety is common. It is precisely because of this that two other directions of electric vehicles appear.

According to historical experience, no matter whether it is an extension of an electric vehicle or a hybrid car, it will be eliminated sooner or later. This seems to be the law of historical development and cannot be avoided.

Why do you say that?

Because history never chooses products to take the middle route, either to the left or right. The middle route is a dead line, and it is difficult to really get out of a Yangguan Avenue.

For example, when we are buying clothes, there is a piece of clothes that are biased towards pure red, and there is a clothes that are biased towards pure green, and there is a half red and half -green clothes. be chosen?

Most people do not choose half red and half -green clothes, because we need to wear huge courage.

Let's return to the new energy vehicle itself, why is it the biggest air outlet at the moment?

There are two main reasons: one is environmental protection factors; the other is the strategic factor of energy security.

In this case, one direction that is very encouraged by the current society should be the direction of pure electric vehicles. The reason why the extension of electric vehicles and hybrid cars are currently in the survival space of the extension of the range of electric vehicles and hybrid cars.

If one day, the car company really solves the problem of electricity anxiety, will anyone buy an extension of electric vehicles and hybrid cars?

Even if someone will buy it, the subsidy of non -pure electric vehicles will definitely decrease, and even cancellation will make consumers feel a little disadvantaged, and sales will decrease.

When the sales of sales cannot be profitable, a group of closure will inevitably occur.

So the problem is, what are the ways to solve the power anxiety?

First, the battery power brings breakthroughs and can easily exceed 1,000 kilometers. Many pure electric vehicles can run about 400 kilometers after full charging. This mileage is enough for most people to go to work every day, but for those who need to run long distances, this power is not enough, and charging is a big problem.

Although many service areas now also have charging piles, there are not necessarily empty positions. Even if there is an empty position, it takes a long time to be full.

However, when the mileage of battery battery exceeds 1,000 kilometers, most people who drive long -distance cars have no electricity anxiety because it is enough for a person to drive alone.

Second, the emergence of fast charging piles. Many fuel vehicles have no way to run 1,000 kilometers after full gasoline. The reason why gasoline owners have no fuel anxiety are very convenient for refueling. If the gas station does not have a long line, it only takes 5 minutes to the gas station to complete the refueling action.

We don't expect the charging speed of new energy vehicles so fast, but as long as we can complete the goal of full charging for an hour, we are very successful.

Because the car drivers at a high speed for a few hours, the driver will have symptoms of fatigue. It can just use the time to rest in the service area to fully charge the car. This is an ideal state. Therefore, the demand for fast charging piles is very strong.

Third, increase the density of charging piles. If the density of the charging pile is as many as the gas station, and it can be charged at any time, then the popularity of pure electric vehicles is inevitable.

In fact, as long as one thing is done above, the advantages of pure electric vehicles can be shown. The terrible thing is that the three directions are working hard at the same time. If they make breakthroughs at the same time, those extended electric vehicles and hybrid cars are necessary for cars.

The development direction of new energy vehicles also allows us to think more on the entrepreneurial road. When the product is positioned, you can choose high -end products or low -end products. It is best not to choose mid -range products. Although it also has a certain market, there are no two extreme markets.

Because you choose a low -end market, it must be a cost -effective route and capture most consumers in a thin -profit way. If you choose a high -end market, then the quality and taste route are taken. You only need to show the value to the rich. Although there are few consumers in this market, the profit of single products is high. future.

The biggest problem is the mid -range market, because your products are neither cost -effective nor quality and taste, which is embarrassing. What is even more uncomfortable is that there are many competitors, because everyone thinks that they can make money from it, but consumers either buy low -end products or high -end products.

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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