Is the shared charging treasure rising to 4 yuan/hour? Is the price "assassin"?

Recently, the price increase of shared charging treasure has attracted attention again. A talk show actor has recently made a lot of consumers in the show. "Thermal power was 3 cents 9, wind power was 4 cents and 6, but the shared charging treasure was 5 volt of 10,000 mA 0.05 degrees, but 1 hour was collected for one hour, but it received in 1 hour but received in one hour. 4 dollars. Share charging treasure is so expensive, is it a century -old electricity that Edison stays at that time? "

From the initial price as low as 0.5 yuan/hour, to the current general pricing of 4 yuan/hour, the price of shared charging treasures has risen by 8 times in several years. What are the reasons behind the price increase? Who set the standard? Where should I go to the future shared charging treasure industry? In the past few days, the reporter visited major shopping malls and interviewed some consumers and industry experts.

1. The price is generally 3-4 yuan/hour, and there are differences in pricing in different places

"I borrowed a charging treasure in the mall last month. When I returned it, I found that I actually deducted 16 yuan, and it was not full. Now the charging treasure is so expensive?" Consumers told reporters.

The reporter's visit found that the current charging treasure on the market is mostly 3 yuan/hour to 4 yuan/h, and the time period for free use is set up. Near Futian Shopping Park, the charging treasure of a monster brand is 2 yuan/half an hour, 28 yuan/24 hours, and the free of 3 minutes is returned; the Meituan charging treasure is 3.99 yuan/60 minutes, and the free will be returned within 2 minutes in the first 2 minutes. In less than 60 minutes, it is charged at 60 minutes, and 40 yuan is capped every 24 hours, with a total of 99 yuan; the pricing rules of street power charging treasures are free within 2 minutes, 2 yuan /0.5 hours, less than 0.5 hours calculated at 0.5 hours, calculated at 0.5 hours. Essence

In other words, if a shared charging treasure is charged for three hours, it costs at least 9 yuan to 12 yuan. However, even if it is a charging treasure of the same brand, the price of different places is different. For example, the street power charging treasure at the entrance of a convenience store in Xixiang Street, Baoan District is one dollar lower than the Futian Shopping Park, which is 3 yuan/hour. Some citizens report that the price of hotels, tourist attractions and other places is even higher than 4 yuan/hour.

In order to spend a few dollars for a few dollars, the workers who have considered them usually need to fight against the charging treasure. A user calculated a account to reporters. "Sometimes my mobile phone may be enough for half an hour. I don't need so much electricity. It was two dollars in half an hour, but if I was back in one minute, I would have to collect 4 yuan." There are still many consumption consumption. The person was almost "flickered" by the pricing. "At first glance, I thought it was 2 yuan/hour. I didn't expect it to be calculated according to 0.5 hours, one hour or 4 yuan.

However, some users said that if it is in emergency situations, it is still acceptable to spend a few dollars in charging, but if it is borrowed for a long time, the money spent is enough to buy a charging treasure.

In addition to price increases, shared charging treasures are also a problem for many users. "I borrowed a charging treasure at the subway mouth a few days ago, and I wanted to pay it back near home. As a result, I ran 5 places before returning." The user told reporters that she searched a lot of return on the map. But every time you go, the charging treasure is full and there is no place to pay back, or the machine is out of power. In desperation, some users who did not want to toss even decided to return the same place to return the next day, and were finally deducted 99 yuan.

2. After the price increase, the company still lost?

Although the price of charging treasure has risen, the business of shared charging treasure companies does not seem to be easy to do. Data show that in the first half of this year, Monster charging revenue was 1.427 billion yuan, a decline of 1.819 billion yuan compared to 1.819 billion yuan in the same period last year. Among them, the losses in the second quarter were 185 million yuan, and the losses in the first quarter were 96 million yuan, with a total loss of about 280 million.

"The price increase does not drive the ability to create revenue. The reason is that the frequency of use will be reduced after the price increase, and the impact of the epidemic is superimposed. In an interview with reporters.

In her opinion, there are three direct reasons for the rising price of shared charging treasures. One is that the formation of monopoly positions brings excessive pricing. Chen Wenlu said that when the shared charging treasure industry was just emerging in 2014, due to the influence of the capital air outlet, the market competition pattern of "three electricity and one beast" was formed in just three years, namely street electricity, calls, small power, and monsters. The rate exceeds 80 %. Since 2018, Street Power and Search Electric have officially merged into Zhumang Technology, and the industry pattern has become "small bamboo beast". According to the "2022 China Sharing Charging Treasure Industry Market Research Report in 2022", the number of Zhumeng technology equipment ranked first in the first half of the year, accounting for 39.5%in the market; Monster charging is 21.3%; Meituan is Meituan; Meituan group; He Xiaodian was 15.4%and 14.7%, respectively.

Second, because early shared charging treasure companies, in order to seize market share, they have attracted users to consume at low prices. Now, in order to meet the profit requirements of investors, they have started to recover investment in price increase. "The oligopoly company has gradually pursued profits from the original pursuit of market share." Chen Wenlu said. In addition, the shared charging treasure company affected the influence of offline traffic, which directly led to a significant decline in lease income, and had to increase price fees.

In addition, Chen Wenlu said that the charging treasure company tried to transform from direct business to the development agent model through the "light asset" model, and transferred a certain pricing right to the agent, resulting in a certain chaos in pricing.

// On June 21, 2018, in Shenzhen, Guangdong, a large shopping square in Baoan, the "call" and "street power" shared charging treasure set up to facilitate citizens and tourists to charge mobile phones. The picture shows young men and women sweeping with their mobile phones to receive the charging facility. Third, pricing is completely market -oriented behavior

Is such pricing reasonable? Where should I go to the future shared charging treasure industry? "It is difficult to determine whether the price increase is reasonable." In Chen Wenlu's view, from the perspective of the company's recycling investment, it is also normal corporate behavior after obtaining a certain market. "As far as the product is concerned, unlike electric vehicle charging piles and electric bicycle charging piles, shared charging treasures are not indispensable living facilities in life. The industry is a fully market -oriented industry and has not bundled sales or forced consumption. The situation, pricing is the freedom of the enterprise. "

From the perspective of the essence of the sharing economy, Chen Wenlu believes that the shared charging treasure is not a true sharing economy. In Chen Wenlu's view, the essence of the sharing economy is to make full use of idle resources, and the providers of resources should be mainly C -end. At present, the company's enterprises to create an incremental model of "idle resources" according to market demand. In other words, the shared product produced by the enterprise is not reuse of the idle resources that exist in society. "From the perspective of the concept of sharing economy, the shared charging treasure business can only be regarded as a rental economy."

However, Chen Wenlu also pointed out that the current price is at a high price that a few consumers can accept, and such pricing is unsustainable. In the future, the market will effectively adjust it, and will eventually return to the fair price, and consumers will not pay for high -priced charging.

From the perspective of industry development, it is currently restricted by battery capacity, fast charge and other technologies. Before the battery technology has made breakthroughs, the shared charging treasure market still has greater development potential and space. "On the one hand, shared charging treasure companies should maintain low prices and attract more consumer groups. On the other hand, they need to actively seek an innovative format based on the number of users to make up for the shortcomings of a single source of profit." Chen Wenlu said.

Reporter Chen Xiaohui

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