Old things are no longer the value of the "waste" circular fashion industry.

China Business Daily (Reporter Chen Qingwen/Picture) With the continuous enhancement of young people's spending power, the concept of green environmental protection consumption has accelerated and popularized, and the "circular economy" has become a hot word for the fashion industry. Among them, the consumer flow and transfer links are based on second -hand high -end consumer goods transactions and second -hand idle transactions, forming an independent industry. In recent years, second -hand platforms such as Hongbulin, Fat Tiger, Turning, and Catching Fish have emerged, so that the old things are no longer "waste".

The value of the circular fashion industry is highlighted

It is understood that the industry -recognized "circular fashion" refers to the secondary circulation and cycle of fashion products on the consumer side. With the trend of awakening of consumer consciousness, the market size of circular fashion is getting larger and larger.

According to iResearch, the size of domestic idle high -end consumer goods retail market has increased from 16.2 billion yuan in 2016 to 51 billion yuan in 2020, with a compound annual growth rate of 33.2 %. Recently, Hongbolin and the Central University of Finance and Economics and Sina Fashion jointly released the "2022 Research Report on the Innovation of China's Circular Fashion Industry" (hereinafter referred to as the report) showed that the total number of circulating fashion markets will reach 100 billion in 2025.

Customers in a second -hand store in Beijing Sanlitun Commercial District purchase enthusiasm.

The growing market volume makes the importance of circulating fashion industries. People in the industry generally believe that circular fashion is one of the pillar industries of the circular economy. Among them, the consumer flow and transfer links are based on second -hand high -end consumer goods transactions and second -hand idle transactions, forming an independent industry.

The reporter noticed that in recent years, second -hand platforms such as Hongbulin, Fat Tiger, Leisure Fish, and Catching Fish are deeply loved by young groups, and these platforms are also constantly exploring the development path of deep cultivation. Recently, Hongbolin released a new brand strategy and is committed to leading a new way of circulating fashion. Xu Wei, the founder of Hongbulin, said that circular fashion is the original intention of Hongbolin's entrepreneurial business. It is based on the environmental protection concept of sustainable development. Through the circulation of the wardrobe, classics and goodness will be carried out between different people.

In addition to the continuous emergence of second -hand platforms, the reporter noticed that there are more and more second -hand shops in street shops.

Platform companies also target the business of offline physical stores. Nearly a year after the official operation of the Sanlitun flagship store in Beijing, the Fat Tiger plans to build brand flagship stores in cities such as Shanghai, Shenzhen, Wuhan, Chongqing, Chengdu, Xi'an, etc.

Zhang Peiying, an expert in the fashion field, told reporters that as the younger generation of consumption power continues to increase and the concept of green environmental protection consumption has increased, the old things will no longer be "waste", and more and more fashion items will be "reborn" in the transaction.

Both buying and selling are favored

The development of circular fashion industries has nothing to do with the transformation of young generations of consumers. Different from the "hoarding consumption" in the past, more consumers now believe that circular fashion is a cost -effective consumption method and lifestyle that pursues environmentally friendly quality. It is a "happy" consumption.

At the same time, a new generation of consumer groups are also trying to get rid of the label of "happy new and hate the old", and began to pay attention to the environmental significance of the transmitted by the second -time circulation of the product. After the 95th, Miss Wang told reporters that the original consumer concept would think that buying second -hand clothing is a not decent thing. Now, with the enhancement of environmental awareness, it is more valuable that clothing can be used in circulation.

Judging from the group purchased groups, the report shows that the Y generation (referring to a generation born from 1980 to 1994), the generation Z (referred to as a generation born from 1995 to 2009) is the main consumer group of the circulating fashion industry, totaling the total, totaling It accounts for nearly 90 %, and the frequency of user transactions is high and sticky. It is worth noting that consumers who are different from traditional consumers are the biggest feature of "buying and selling". The report shows that under the promotion of new marketing methods such as platform specialization and live broadcast, circular fashion consumers are completing the mutual conversion of sellers and buyers.

According to the introduction of Hongbolin, the integrated buying and selling users of the Hongbolin platform includes the post -70s, post -80s, post -90s and post -00s. Among them, post -95 users have a significant growth rate.

After the 80s, Miss Wang told reporters that at present, she has purchased more than 100 items in Hongbolin and sold over 80.

Zhang Peiying said that for most consumers, buying and selling second -hand products has become a more environmentally friendly and more fashionable consumption method and lifestyle.

Improve the supporting facilities to build a trusted bridge

Whether it is "Yue" consumption or for environmental protection, consumers' recognition of second -hand products is increasing. However, second -hand commodity transactions still need to establish a deeper trust bridge between consumers and Taiwanese businessmen. From the perspective of consumers, consumers will consider whether the price meets psychological expectations for ordinary second -hand goods transactions.

Some consumers said that when selling a piece of clothing on a platform, the platform valuation is about one folding cost, while the second sales price of the clothes platform of the same brand quality is several times higher. This allows consumers to have a large heart difference in the brand value, and it will have a resistance to the sale of goods and believes that they have become a tool for the platform to make a lot of money.

In addition, consumers of buying second -hand high -end consumer goods also have concerns. Second -hand high -end consumer goods generally have high unit prices, and at the same time, their special non -standard attributes and the current status of complex domestic supply, users will consider whether the goods will be true. Zhang Peiying said that for the platform, supply chain management capabilities and appraisal strength are the key factor that determines its long -term development.

At present, the appraisal service has been regarded as a key to solve the problem of consumers' trust in high -end goods. The reporter noticed that second -hand platforms are also trying to provide information for consumers with more professional capabilities, thereby solving difficulties in decision -making when consumers buy high -value products. The reporter learned that there are more than 10 quality inspection links in catching more fish, which is inspected artificially. Fatty tiger and Hongbulin have reached in -depth cooperation with the China Inspection and Certification Group. At the same time, focus on the establishment of an appraisal team, establish a comprehensive commodity standardization service center, and try to form a complete, standard and high -efficiency service system.

According to Hongbolin, Hongbolin will start the appraisal service upgrade, including a stronger team of appraisers and the traceability of support for appraisal reports, ensure user rights from the perspective of quality management, and allow users to be more assured and peace of mind about each transaction.

In July last year, the National Development and Reform Commission issued the "Fourteenth Five -Year Plan" Circle Economic Development Plan "to further clarify that it is necessary to improve the second -hand commodity circulation regulations, establish standards such as second -hand commodity appraisal, evaluation, and grading, and standardize the order and trading behavior of second -hand commodity circulation.

People in the industry generally believe that domestic and foreign platforms have evolved through self -evolution to give birth to a benign competition in the market, and the circular fashion market will have greater imagination.

- END -