My Story of Entering Bo • Large Platform ｜ The Olympic Olympic Conference to Innovative Exhibits

The autumn rain is moist, the autumn wind is cool, and the golden autumn September is ushered in. The pace of the Fifth Expo is getting closer and closer, and "My Entry Story" has also been known and concerned about more and more people. Friends who participated in the Expo and followed the Expo, and used their sharing to depict a "common memory" about the Expo.

On June 1st, we launched the "My Entrance Story" collection event, and in July and August, we published a number of outstanding works around the theme of "big strategy" and "big markets". In September, we will continue to share the "My Graduation Story" around the theme of the "big platform", telling the "overflow effect" of "exhibit products" and "exhibitors" and "exhibitors" and "exhibitors".

Let's hold the "Golden Key" of the Expo in the "Expo Story", to go to the golden autumn appointment to share the golden future!

L'Oreal North Asian and China R & D and Innovation Center Vice President

Maxime de Boni

I am Masming, the head of the R & D and Innovation Center of L'Oreal North Asia and the China R & D and Innovation Center. As a R & D person, the Expo has special significance to me. Since the first held in 2018, the Expo has become more and more like an "Olympic" event with innovative exhibits -global advanced innovative technology products pass the start and first exhibition on the same stage; at the same time, it is also a huge test field ——In new products, new technology, new services, and new concepts here to get first -hand feedback; it is also a fast lane that landed on the Chinese market -thanks to policy empowerment and the "overflow effect" of the expo. The short -term realization of exhibits will be realized and the commercialization is realized.

As the pace of China's consumption upgrade continues to accelerate, people's requirements for beauty products are getting higher and higher, and consumers want to have a more personalized experience. If you want to be good, you must first benefit your instrument. L'Oreal has the genes that pay attention to scientific research, while R & D and innovation are our core source of motivation.

As early as 2018, L'Oreal got married with the Expo. We became the earliest cosmetics companies. From the beginning, L'Oreal has brought the world's latest beauty technology innovation to the Expo. Over the past four years, L'Oreal has demonstrated more than 10 global and Asian beauty "black technology". For example, the first Lancome customized foundation, the second session of Xiu Li can customize the dermatology formula, the third -time custom cosmetic formula concept product PERSO, and the fourth session of the two products -Perso technology -based sacrament Roland Smart Severs and Waste Wash and Waste Wash and Waste Wash and Waste Wash and Waste Wash and Wasters. This interprets L'Oreal's strategic goal of creating the world's first "beauty technology company", but also drives more exhibitors to take the Expo as the starting place of exhibits and technology.

Personally, the most impressive thing is the beauty "black technology" exhibit PERSO at the 3rd Expo in 2020. This is a customized beauty skin care instrument, which is developed by the L'Oreal Technology Incubator team. It is driven by artificial intelligence. It only needs 4 steps to customize personalized skin care products and beauty products suitable for users. It can not only achieve "thousands of people and thousands of faces", but also "different daily" according to the user's skin status, makeup and dressing. After the concept prototype was exhibited at the US Consumer Electronics Show (CES), the first exhibition of Asia was conducted through the Expo in the same year. Once this exhibit is exhibited, it has attracted much attention. It has received a large number of trading groups, government -enterprise representatives, and media feedback. Essence At that time, some people kept asking us when the Perso prototype will be sold in China as a mature commodity, which also makes us confident and expectations for subsequent commercialization.

In order to meet the expectations of Chinese consumers for PERSO, after the third expo, we began to prepare in full swing. All links showed the "speed of the blog". Finally This concept prototype turned into a mature product at the Fourth Expo in 2021, Saint Laurent Smart Pixels. This "lipstick printer" based on PERSO technology allows consumers to choose different lipstick colors based on daily clothing and complexion. In just six steps, the shareder can complete the lip color private tone, and then "print" for consumers to make custom lipsticks that are convenient for carrying and meeting personalized beauty needs. With excellent technology strength and the preheating blessing of the Expo, this "lipstick printer" opened pre -sale on the e -commerce platform on the opening day, and was sold out quickly on the same day.

L'Oreal is currently preparing for the Fifth Expo. This year we will bring more cutting -edge beauty black technology. For example, a multi-sensor and head-mounted device YSL SCENT-SATION based on the principle of EEG. This "artifact" can analyze the emotional response when consumers smell different fragrance series, and use this as a basis for recommending appropriate perfume products to consumers. Another example, a light hand -held household hair dyeing equipment Colorsonic. This product adopts an innovative technology, which can be mixed with hair dyeing cream and evenly, so that consumers can get stable hair dyeing effect at home. Here, I warmly welcome everyone to learn and experience our innovative products at L'Oreal's booths. I believe that the beauty of the future will be born in the integration of science and technology, and will be shaped by increasingly strong scientific and technological forces.

This year is the 25th anniversary of L'Oreal's entry into the Chinese market. The Chinese market has become an important engine for the development of L'Oreal Group. In the future, we will continue to use the "Olympic" event of the innovative exhibit of the Expo to innovate with partners from various countries to write more beautiful admission stories to realize the group's "creating beauty and letting the world move. "duty of. Maxime de Boni, French, vice president of L'Oreal North Asian and China R & D and Innovation Center, joined the L'Oreal Global R & D and Innovation Center in Paris in 2002. Masming is the leader of many patented technologies of L'Oreal, and is also a research and development person in the front line of the market. He has unique insights on the characteristics of the Asian market. In recent years, Masming has led the R & D team to actively participate in the Expo, showing the world's latest beauty technology. This year he will continue to lead the team to participate in the Fifth Expo.

Participate in the "My Entrance Story" solicitation:

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No matter what you or your institution have participated in, experienced, witnessed the bits and pieces of the previous Expo, or you can feel the changes brought about by the Expo to work or life. Welcome to the experience of your experience or life. Know the story tells us.

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