Selling ingredients and packaging earning 3 billion yuan in three years?Why is cheap honey snow ice city making money so much?

Recently, the news of Mixue Bingcheng's preparations for listing has aroused the attention of the entire market. Everyone is asking why cheap Honey Snow Ice City can make money so?

First, the ingredients and packaging Honey Snow Ice City earned 3 billion in three years?

According to Sina Finance, the A -share listing application of Mixue Bingcheng Co., Ltd. has been accepted and officially pre -disclosed the prospectus, raising nearly 6.5 billion yuan, and plans to land on the main board of the Shenzhen Stock Exchange.

The prospectus shows that from the quarter of 2019 to 2022, Mixue Bingcheng achieved operating income of 2.566 billion yuan, 4.68 billion yuan, 10.351 billion yuan, and 2.434 billion yuan, and in 2020 and 2021, the year -on -year increased by 82.38%and 121.18%, respectively.

The net profit during the same period was 445 million yuan, 632 million yuan, 1.91 billion yuan, and 390 million yuan, respectively. In 2020 and 2021, the year -on -year increased by 42.81%and 203.09%, respectively.

Although the average price of Mixue Bingcheng products is 6 to 8 yuan, which is far lower than Xixue, Naixue's tea, tea Yanyue color, tea hundreds, and ancient products. However, Mixue Bingcheng has a large profit space and a large profit sales, which has driven profitability. It has earned nearly 3 billion yuan in the past three years.

During the reporting period, the gross profit margin of Mixue Bingcheng's main business was 35.95%, 34.08%, 31.73%, and 30.89%, respectively, decreased year by year. The prospectus mentioned that it is mainly due to the changes in the company's product sales structure, sales unit price and unit cost. For example, the market price of raw materials has risen, resulting in an increase in production costs.

From 2019 to the first quarter of 2022, the total number of Mixue Ice City stores increased from 7,225 to 22,276, with a compound annual growth rate of 68.49%. In the first three months of 2022, the number of stores increased by 1,765.

Second, why is the cheap honey snow ice city making money so much?

In the impression of most people, everyone will actually feel. Mixue Bingcheng is a relatively cheaper brand. Among such cheap brands, why can this company's ability to make money so strong? What is the reason for this?

First of all, for the entire market, Honey Snow Ice City is not a system with direct -operated stores. Most of the honey snow ice cities are actually franchise stores. The main operator of the brand, it is more like a market model provider, a water seller, and the real rush of gold in this milk tea market is the franchisee of Mixue Bingcheng, so the end result is similar to Honey Xuebing Companies such as cities can often obtain a state of drought and flood protection above the market. As long as the market has developed more and more franchisees entering Honey Snow Ice City, in fact, you do not need to worry too much about your profits. How, this is why Mixue Bingcheng relies on selling raw materials, and when these basic work, you can make a lot of money.

Secondly, for the current Honey Snow Ice City, listing is actually an inevitable result of further expanding financing channels. After all, Miyuki Bingcheng has become the largest milk tea company in China from the number of stores, but Mixue Bingcheng itself itself In the process of market development, this more extensive development model is also destined to achieve long -term development. It must have sufficient market competitiveness and market competitive advantages to promote the effective development of the market. This may be Honey snowbite What the city needs to do most. Listing has become the best choice for Mixue Bingcheng, because on the one hand, listing can effectively provide financing channels and help Mixue Bingcheng. In the fierce market competition, it is possible to stand out. Honey Snow Ice City further expands its market influence, thereby attracting more franchisees to join the system of Mixue Bingcheng.

Third, from the perspective of long -term market development, Mixue Bingcheng may be the biggest test after the listing of Mixue Bingcheng. This is how to balance the problem of stores and management. The development looks very good, but the more money it makes, the more difficult it is to manage the entire honey snow ice city. The current honey snow ice city system is actually a system with difficulty in management. For the current honey snowbite As far as the city is concerned, how to overcome the disadvantages of management brought about by the franchise model has become the biggest difficulty in maintaining the rights and interests of the brand. Especially many franchise stores in Mixue Bingcheng are franchise stores in the sinking market. The cost of franchise itself is very low. How to attract these users to really run Mixue Bingcheng after joining. In the increasing scale of scale, urgently need to be solved.

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