What do you bring to the national unified market? What does it bring?

According to official answers, the unified market refers to the basic system of building a market nationwide, uniform rules, high standards of market facilities, and high levels of factors and resources and services. At the same time, market supervision must be fair and unified. It is further standardized for improper market competition and market intervention behavior.

Understanding with popular logic is to operate a game of chess nationwide in the country. It is important to cultivate head brands and superior enterprises with strong risk capabilities in the national pattern. In China, we must be bigger and stronger, and we must have the strength to participate in the international market competition.

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China Gold Jewelry Chen Hanyi | Text

01

Why build a unified market in the country?

01

The smooth implementation obstacles to the smooth implementation of the domestic economic cycle

The country's proposal to establish a unified market in the country is a coherent strategy and more accurately expressing. This is the role of the action of entering the domestic economic cycle and the domestic and international dual -cycle national strategies. At the moment when there is no change in the century and the domestic and international complicated situation, once China has established a national unified market, the domestic economic cycle will be successful, and the employment and consumption of 1.4 billion people will be completely activated. Contraction, with our own greatest certainty to combat external uncertainty, provides strong support and security guarantee for the sustainable development of the economy. The domestic economic cycle is a long -lasting war in the whole society. Whether or not or not is directly related to the welfare of 1.4 billion Chinese people in the next 20 or 30 years, and the great cause of China's peaceful rise.

02

Create an accelerator for China's economic structural adjustment

The structural adjustment of China's economy has been 8 years since 2015. It has been used to describe the most appropriate structural adjustment with "shifting shift". However, from a macro perspective, the "shift speed of shift" of China's economy has not been completed under the influence of various internal and external factors. Beginning in 2020, the emergence of the new crown pneumonia's epidemic has a greater negative impact on the promotion of this work, which not only disrupted its original layout, but also led many companies to temporarily shelter the plan for structural adjustment. The impact.

In the current complicated economic environment at home and abroad, there are not much time for us to complete economic structural adjustment. At this moment, China urgently needs a new strategic policy and effective strategy, forcing enterprises, not breaking down, accelerating the pace, and adjusting China's economic structural adjustment to the end, and building a national unified market is to deepen the economy to deepen the economy Structural adjustment and creation accelerator.

03

Retate the bargaining power of international commodity trade

Looking at the world, the Chinese market is really large, but there is an indisputable fact that it is big but not strong. Taking energy consumption as an example, China is the world's energy consumption country, and the total consumption is second only to the United States, but 70%of our oil and 80%of iron ore are imported. Price dominance, a large amount of valuable foreign exchange income is used in high -priced energy consumption, such an energy strategy is unsustainable.

In terms of economic laws, buying too much, the price will naturally be cheap, and the powerful buyer has the right to speak in price. Why can't we do it? The reason is that in the international procurement of commodities, there is no thinking and rules of a nationwide chess. Chinese oil and steel companies often start from the company's own interests, start vicious competition, and abandon the right to speak. Once a large market for unified nationwide, China has achieved unified actions, unified rules, and unified negotiations on the international procurement of commodities.

04

Fundamentally solve the stubborn illness of China's economy and is not strong

China's economic volume ranks second in the world, second only to the United States. If the purchasing power evaluation, China's economic strength has been comparable to the United States. However, we must also soberly realize that the scale of China's economy is large, but the quality is not high. Many cutting -edge technologies and talents that affect the sustainable development of the economy are very lacking.

Establishing a large unified market in the country is a process of survival of the fittest. Under the guidance of policies, some core competitive companies have gained opportunities for rapid development, becoming the head brand or strong enterprise of the market. It will be eliminated by the market ruthlessly. When there are a group of head brands and superior enterprises with competitiveness in domestic and foreign market competitiveness in all walks of life, the first echelon of China's economic development has formed. They are the example of China's economic vitality. Concentrated anchor.

05

Break local protectionism

When traveling to major cities in China, you will find that local taxis companies are using local car brands, and car brands in other regions are difficult to enter the taxi industry in these cities. This is a typical local protectionism, and the decision maker behind it is the local government. For local governments, such operations have enlarged the automotive industry, expanded employment, and guaranteed fiscal revenue. Standing on the role of local governments, it seems that it is the official to benefit one side. However, once the dimension of the national market is looking at, it will find that when administrative intervention is the big line, the market cannot play the role of resource allocation. Excellent enterprises do not do much. The place where there is serious protectionism is to cultivate excellent enterprises and brands. This artificial manipulation market has finally evolved into a small number of protected enterprises with a withdrawal machine. Establishing a large unified market in the country is to break the barriers of local protectionism. Each province must be different according to its own talent, and give up the small and complete in the industrial layout. Every excellent enterprise in China can get the nourishment of the broader market, and it is hopeful to become bigger and stronger until it becomes an international competitive enterprise.

06

Revisiting the strategic positioning of the development of small and medium -sized enterprises

As soon as the news of the establishment of a unified market in the country came out, some friends were anxious to appoint the author to communicate. He believes that the implementation of this policy is a negative effect on the development of small and medium -sized enterprises. The survival and development of SMEs was already very difficult. Isn't the state encourage the support of large brands and strong enterprises? The first reaction of a friend is actually my first reaction. With this problem, I started to study and learn this policy, and finally found the correct conclusion. The positive impact of this policy on SMEs is much greater than negative effects.

Establishing a large unified market in the country, for small and medium -sized enterprises that have actively adjusted structural adjustments, will reshape the strategic positioning of enterprise development, and the opportunity will be greater than the challenge. For small and medium -sized enterprises that stay in traditional business philosophy, they either choose to follow quickly and follow them quickly. In the case, adjusting the development strategy with unreasonable actions, either choose to settle in the status quo and gradually eliminate by the market.

We all know that a large number of small and medium -sized enterprises have raced on the track with strong brands and advantageous companies. The current situation is that strong brands and advantage companies have already been far ahead, and there are heavy national policies. SMEs have no chance. If the track is not changed, the end result is to stop slowly; if the track is changed in time, the situation is completely different.

02

Impact on the development of China's gold jewelry industry

01

The head brand must complete the evolution with competitiveness

Establish a national unified market and cultivate head brands and advantageous enterprises with international and domestic double -material competitiveness. It is a double -edged sword for the country.

In order to get better, head brands and advantage enterprises will become a pacesetter in the industry, leading the entire industry to achieve high -quality growth, forming a highly market -oriented industrial health ecosystem, and finally the core competitiveness of head brands and superior enterprises to the international market to the international market The most competitive supply chain shows the strength of Chinese manufacturing, and uses brand culture and product stories to spread the essence of Chinese culture to the world. Once the wrong use, there will be head brands or superior enterprises using brand premium power and market discourse rights, adopting improper means to quickly form market monopoly, so as to obtain huge market monopoly benefits, in leading the industrial innovation development and the construction of industrial sustainable industrial sustainability The healthy ecology of development has stagnated.

In order to solve the relationship between the development and monopoly of head brands and advantageous enterprises, on the one hand, it is necessary to supervise these enterprises according to law, and at the same time, it also needs to emphasize the industrial responsibilities and social responsibilities that these enterprises should bear. Whoever can benefit from the support of national policies and gain the most dividends in the market should represent the responsibility of an industry more industrial development and the responsibility to lead the sustainable development of the industry.

The head brand of China's gold jewelry industry is basically in the echelon of listed companies. In the past few years, despite the supply -side structural reforms, some jewelry listed companies that are good at capital hype and have no core main business have been exposed. The national chain operation, the development of franchisees, the opening of the new store, the buying agent, the pressure of pressure, and the sharing of gold financial dividends have become an important profit model for listed companies with core main business. In the construction of corporate core competitiveness, although there are individual cases that are remarkable, there is far from forming consensus.

In the context of building a national unified market, excellent listed companies in the gold jewelry industry must not only become an industry pacesetter that can make money, but also in terms of structural reforms, the core competitiveness of enterprises, and building a sustainable health industry ecology. Walking in front of the industry, setting confidence and example for many small and medium -sized enterprises, and leading the sustainable development of the industry. To achieve this goal, there are still many homework to do with jewelry listed companies.

02

SME "specialty, fine, special, new" development strategy

Even without establishing a policy environment for the national unified market, the industrial structural adjustment of many small and medium -sized enterprises in the Chinese gold jewelry industry has reached an incomparable stage. With the New Deal, it will inevitably speed up the active transformation of small and medium -sized enterprises, enter the market segment, embrace personalized consumption, establish differentiated competitiveness, focus on focusing on the best fields, lead development with innovation, tell the story of the brand with IP to tell the brand's good brand. , Integrate "specialty, fine, special, new". Once this goal is achieved, the company is the first in a segment, commonly known as the "little giant". It is foreseeable that in the future, the models and motivations of the innovative development of China's gold jewelry industry will come from SMEs that have successfully changed the track conversion. They will become the most dynamic part of the entire industry, and even head brands or superior companies will pass Capital mergers and acquisitions, obtain the intellectual property rights and innovation models of these enterprises. For many practitioners, either sell and support for the head brand, or to be a small and medium -sized enterprise that integrates specialty, essence, special, and new in one. Both roads are sustainable. In addition to this, In addition, other development opportunities in the industry have disappeared.

In short, the establishment of a large unified market in the country is an inevitable choice for China's social and economic development to a specific historical stage. How should the national unified market be formed? Does the natural evolution of the market, or do the state use the macro -control mechanism to intervene and promote it? In the western developed capitalist countries, the probation is to choose the natural evolution of the market, and we follow the socialist market economy route, carry out a top -level design of major strategies that affect the development of the country, and solve the key to social development through institutional construction and government supervision. Sexual issues are in line with China's basic national conditions.

We believe that the country looks farther and more thorough than us in social governance. As a tiny element of the Chinese economy, the learning policy content, targeting the actual situation of the enterprise, actively respond to, keep pace with the times, keep up with the pace of social and economic progress, and find the direction and way out for the sustainable development of the enterprise. The person in charge of the gold jewelry company needs to be treated seriously.

Chen Hanyi

Director of China Jewelry and Jewelry Jewelry Industry Association

Oriental Ruilu brand innovation platform founder

Chairman of Shenzhen Oriental Ruilu Jewelry and Jewelry Co., Ltd.

"Chinese Gold Jewelry" magazine round table dialogue column writer

"Companion of Little Cotton Jacket" original IP cultural brand founder

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