Multiple measures 丨 Cultural tourism consumption development and upgrade
Author:Cultural Tourism China Time:2022.09.24
In order to conform to the new trend of cultural and tourism consumption quality transformation and upgrading, enhance the quality of culture and tourism consumption, enhance the willingness of residents to consume, and increase the sense of gain and happiness of the people with high -quality culture and tourism supply. Travel consumption measures, rich cultural tourism products supply, development holidays and night economy, and promoting the development of cultural tourism integration and other measures. This article selects Beijing, which has the earliest Beijing, Guangxi, which has the characteristics of distinctive tourism, and the four places in Shandong and Heilongjiang, which have good tourism characteristics, and have better effective results in cultural tourism as a case.
Ten years of Huimin Hui Enterprise Road: Create a "capital sample" that promotes the development of cultural tourism consumption
Zhang Jing
As the city's cultural consumption promotion platform, since its establishment in 2013, the Beijing Huimin Cultural Consumption Season (referred to as the "Consumption Season") has successfully held ten sessions. In the past ten years, the consumer season has adhered to the main line of benefiting the people and benefiting enterprises. Its brand influence and platform effects have continued to expand. It has played an important role in promoting the transformation and upgrading of cultural consumption and helping the cultural industry improvement. The phenomenal project examples of the development of the cultural industry are the "Beijing practice" of innovation and implementation of cultural benefits to the people.
Ten years of achievement
Continue to create new hotspots of consumption
In the past ten years, in the continuous growth market development, the consumption season has focused on strengthening the high -quality supply of cultural consumption, continuously enriching cultural consumption formats, inspiring cultural consumption behavior, promoting cultural innovation development, and providing new kinetic energy for the rapid development of cultural industries and the improvement of cultural consumption scale improvement Create a new growth point for the economic development of the capital.
Statistics show that in the first nine -time consumption season, more than 1,500 activities were carried out, with cumulative activities exceeding 100,000 games, and a total of 457.333 million consumer times, and the direct consumption amount exceeded 100 billion yuan. Among them, the consumption amount of offline activities exceeds 49.7 billion yuan, the consumption amount of online activities exceeds 3.3 billion yuan, and the amount of benefit people exceeds 3.9 billion yuan.
During the "Thirteenth Five -Year Plan" period, in terms of the consumption season, the average average awareness rate of enterprises in the consumer season reached 74.72%, and the average average average knowledge rate of the public in the consumer season reached 67.36%. In terms of consumption season satisfaction, the public's average satisfaction of the cultural consumption season reached 87.88 points, and the average satisfaction of enterprises in the cultural consumption season reached 89.33 points.
The proportion of cultural consumption in the previous consumption season continues to improve, and the role of cultural consumption has a significant role. From the perspective of the proportion of funds, the government's funds invested less than 30 million yuan in the first consumption season, which drove more than 50 million direct consumption. In the second cultural consumption season, the sixteen districts and counties in Beijing have invested more than 30 million yuan, and the direct consumption of more than 10 billion was driven, which doubled from the first session. Starting from the fourth cultural consumption season, the fiscal pity ratio continues to stabilize above 1: 6. Although the eighth and ninth consumer season faces the impact of the impact of the new crown pneumonia, through the form of innovative activities and the excavation of new consumption potential, it has also produced good economic benefits, realizing the help of the prevention and control of epidemic and economic and social development. " The goal of double war and win -win ".
The reporter learned that the tenth consumption season this year will reshape the activity system. Taking the six main areas of cultural consumption as the system, changing market activities as the autonomous activity collaborative system, the first new observation of data monitoring in the cultural field, fully strengthen and guide independent brands The holding of the event, exploring the underlying construction of the database of the cultural consumption season, and jointly launched the Beijing Cultural Consumption Promotion Action for the first time to strengthen the leading role and scale effect of key enterprises, head enterprises, and new enterprises.
Give play to the role of cultural leadership
Brand influence continues to increase
Since the establishment of the consumer season, the influence of the activity brand, the continuous expansion of the platform effect, the role of innovation and leadership, and the continuous enhancement of radiation driving. In terms of promoting and practicing the core values of socialism, improving the development of the development of Beijing's cultural and creative industry, it has played positive and importantly important. The role has attracted widespread attention from the public and formed a national demonstration.
In the past ten years, the consumption season has always put social benefits first, adheres to positive innovation, and revolves around patriotism and red culture, as well as the spread of the core values of socialism in the new era. The 100th anniversary, the Beijing Winter Olympics, and the 20th National Congress of the Communist Party of China will be major themes. It is a joint bookstore, performance institutions, theater, theater, etc., and various activities such as exhibitions, exhibitions, benefit performances, theme screening, and education experience.
"The Opera" Long March "," Choice ", the movie" My and My Motherland "," Changjin Lake ", the drama" Beijing Memory "," Yuanming Garden ", the film and television drama" Awakening Age ", the book 'CPC Central Committee Beijing Xiangshan Revolutionary History Series', etc. The series of cultural boutiques, and a series of red cultural tourism experience witnessed the cultural leadership of the ten -year consumption season, "said the relevant person in charge of the consumer season organizing committee.
From the first establishment of the country to ten years, but the brand awareness and influence of the consumer season have continued to increase. According to reports, a total of 377 cultural (activity) brands have been selected by the Beijing Cultural Consumption Brand List. Many well -known brands such as Beijing International Design Week, Beijing Fashion Week, Lao She Drama Festival and other well -known brands bloom on the cultural consumer season platform. There are cultural brands such as Beijing and the Hall, such as "Wolf Warrior", "Awakening", "Wo Tou Club" and other "Beijing Products" and "Beijing Production" literary quality. They spread through the platform of benefiting people's consumption and consumer season platforms.
With the continuous improvement of the influence of the consumer season, thousands of institutions that have directly participated in the consumer season activities in the past ten years, the number of indirect participation in the consumer season through exhibitions, markets, and network platforms is as many as tens of thousands. The stable groups who have participated and continued to participate many times; consumer participants have realized the growth of 100 million -level people from offline to offline. "In the past ten years, Beijing Huimin Consumption Season has adhered to the policy of benefiting the people and benefiting enterprises, continuously innovating measures, and enriching the brand level and structure of the cultural consumer season. Brand activities. "The relevant person in charge of the consumer season organizer said.
In addition, from Wenhui's series of measures to the latest cultural consumption promotion actions raised this year, from government funding support gradually to fully leverage the power of the people's subjects, and gradually optimize the three -dimensional three -dimensional with government funding support as the core to capital, resources, and marketing. The support system ... In the past ten years, the consumer season has always adhered to the idea of "cultivating cultural consumption concepts, leading the willingness of cultural consumption, and inspiring cultural consumption behaviors". Highly autonomous, fully mobilize market forces, use various sectors, themes, space and other activities to promote corporate innovation and benefit the people, plan high -quality "cultural+" activities, create a new concept of cultural consumption, and penetrate the new concept of cultural consumption.
Adhere to innovation and upgrade
Lead the new trend of cultural consumption
The ten -year consumption season, ten years of innovation, the consumer season continuously pursue innovation and upgrading, adhere to the new consumption of cultural consumption, explore new scenes and models of cultural consumption, and explore new cultural formats of cross -border, diversified and emerging cultural formats. With the continuous format innovation, in the past ten years, the consumption season has brought far -reaching social benefits and economic benefits, not only guiding the supply side to interact with the demand side, but also stimulates cultural consumption potential. The event.
For example, the third consumption season clearly proposes "promoting cross -border integration and development of culture and other formats", actively deploying online activities, and holding e -commerce expo; for ten years, the two -way integration of "culture+technology" has continued to upgrade to stimulate the market for the market for new markets. Vitality; starting from the seventh consumption season to focus on culture to drive new consumption, achieve optimization and upgrading of other industries through "culture+", planning night economy, park culture, creative, cultural and creative integration themes; Cross -border upgrades, the new cross -border themes such as the couple's music festival, XR immersive cultural tourism, non -heritage research, cloud concerts, and digital collections have continued to emerge, creating a new prospect of cultural consumption.
In the future, the data -driven data is monitored to the establishment of a Beijing cultural consumption big data analysis platform. The consumption season is constantly trying to drive innovation with data to guide the future with data. For example, during the first consumption season, the event monitoring and statistics were carried out simultaneously. Since the fifth consumption season, the third -party independent institution has launched a cultural consumption season enterprise and citizens' satisfaction and awareness survey, and data statistics work in all aspects for all aspects. The database of the cultural consumption season is established; this year's tenth consumption season is to upgrade and launch the Beijing cultural consumption monitoring platform and big data analysis system, publish data reports such as books, arts, and performances. Cultural consumer brand big data models are committed to using real, objective, systematic industries, markets, and demand data to drive innovation and guide the future.
Industry experts believe that cultural consumption is a complex economic and social phenomenon, involving multiple factors such as residents' income, cultural literacy, consumption environment, and consumer psychology. In the past ten years, the success of the consumer season has provided support for the long -term sustainable development of the capital culture consumption. The tenth consumer season organizational committee has established a think tank and cultural consumption data monitoring platform, which provides an important reference for the formulation of the next step. At the same time, the research of Beijing cultural consumption policies and research of Beijing cultural consumption index was also launched. Through these studies, practice has been raised to theory, and good practices and experiences into policies and measures.
Shandong: Cultural Tourism Consumption and Quality Upgrade Potential
Sun Cong
In recent years, Shandong has regarded culture and tourism consumption as the "potential stocks" to promote the conversion of old and new kinetic energy. Since 2017, six consecutive cultural and tourism consumption season activities have been held. With the promotion of a series of strong measures, Not only has more and more new scenes and good places, but also explore the establishment of a long -term mechanism for consumers to be affordable, cultural tourism enterprises expand their markets, and expand their business in financial institutions. Come significantly.
In the Mid -Autumn Festival, the night tour of the ancient mall in Zibo Zhoucun, Zibo, Shandong is popular. Tourists check in the "Super Moon" here to experience the romantic poetry of the "Bubble Ferris Wheel" and appreciate the playful scenes in the costume drama. The so -called "Mid -Autumn Festival Moon Circle, the ancient city people are happy." As one of the projects that have just been selected for the second batch of national night culture and tourism consumer agglomeration areas, Zhoucun Ancient Mall gives full play to its own advantages of its own commercial blocks to create night consumption formats that cover the global and suitable tourists. At the same time, in order to respond to 2022 2022 In the year of Zibo Culture and Tourism, the Consumer Consumption Season was also launched to citizens and tourists. It has launched 14 attractions to pass the price of half -priced or 7.5 % off.
▲ Photo by Liu Tianyu, the night travel business of Zhoucun Ancient Mall
Recently, the Ministry of Culture and Tourism announced the list of the second batch of national night culture and tourism consumption agglomerations. 6 projects including Special Oriental Painting in Jinan, Shandong, and Zibo Zhoucun Ancient Mall have been on the list. As of now, there are 12 countries in Shandong. Grade night culture and tourism consumption agglomeration areas; in addition, Jinan, Qingdao and other cities have been included in the national culture and tourism consumption demonstration (pilot) cities to lead a series of demonstrations to continuously shape new advantages in the cultural tourism industry. Since the launch of the 6th Shandong Cultural and Tourism Consumption Season in 2022, Shandong has made breakthroughs around innovation, while promoting the "true benefits of the people", it has also taken multiple measures to recover the cultural tourism market. The 6th Shandong Culture and Tourism benefits the people's consumption seasons focus on the four consumer sections of cultural creativity, leisure tourism, boutique performing arts, and digital cultural tourism. They focus on creating seven topics including Shandong and creative Shandong. At the same time, the provincial, municipal, and county -level finances were issued in June this year to collect 107 million yuan in cultural tourism Huimin consumer coupons, and the consumption driving role of cultural and creative products, tourism routes, star homestays and other consumption Products with a high degree of marketization are included in the subsidy range. This consumer season also conducts platform integration and innovation. Relying on the "Heroy Shandong · Yunyou Qilu" smart cultural tourism platform, optimize and upgrade consumer vouchers, coupons, coupons, and calculation of full -process service functions, and form a big data analysis mechanism simultaneously. According to the progress of the consumption season, activities arrangements, etc., timely grasp the use of consumer coupons, dynamically adjust the rhythm and quantity of the issuance of consumer coupons, and improve the efficiency of consumer vouchers. At the same time, Shandong has also seized major nodes, organized the theme activities of cultural tourism consumption by multi -frequency organizations, etc., to achieve new breakthroughs in benefiting the people and helping enterprises.
The "Hand -made Tuan" display skills, the Internet celebrity products are full, the theme performances and parade are wonderful ... from September 15th to 19th, the third China International Cultural Tourism Expo and the first Chinese traditional craft conference were held in Jinan. In order to release the potential of cultural tourism consumption, Jinan City issued 2 million yuan in cultural traveler Huimin Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumption. The brand image such as hand -made "is frequently out of the circle. In front of the "Han Family Old Miao" brand booth in the Binzhou Exhibition Area, Miao Chuanwu, the old rough cloth technology inheritor, was very busy while selling the machine. "This time many old -fashioned old -fashioned products have been sold out. The huge potential of traditional hand -made integration into life gives craftsmen a lot of confidence." He said.
Zhang Xiaoyun, the head of the Tiger Shoe Handicraft Workshop in Xiajin County, Texas City, told reporters that since participating in the cultural and tourism consumption season, the company has sold nearly 2,000 (sets) of tiger shoes and related products in various activities, which directly drives consumption. More than 13 million yuan. "The consumer season is the government's money to make the people benefit, and it also helps the enterprises to make a circle, and stand on a higher activity platform." Zhang Xiaoyun said that now she insists on launching 5 new products every month, and promotes the tiger's head by integrating a new push tiger head. Shoes projects form a broader market prospect.
In recent years, Shandong has also gradually increased financial support for cultural tourism consumption. The Shandong Provincial Department of Culture and Tourism and the People's Bank of China Jinan Branch, the Provincial Local Financial Supervision Bureau and other units jointly established a high -quality development linkage mechanism for financial support for the cultural tourism industry, and jointly carried out cultural and tourism consumption to help the people and benefit the people with the China UnionPay Shandong Branch Consumption of cultural tourism consumption using cloud flash payment apps will be discounted for additional discounts. In addition, China Agricultural Bank of China Shandong Branch Innovation launched the "Cultural Tourism Revitalization Loan" series of products, which provided 3 billion yuan in loan quotas to provide relevant support for cultural tourism enterprises. The above -mentioned series of measures have strengthened financial empowerment and also promoted the win -win cooperation of "government and financial enterprises".
Guangxi: Cultural Tourism and Huimin boost consumption
Binyang Moqu
On September 16, "Autumn Tour Guangxi" and "Ten Thousand Lao Guang Tour Guangxi" launched in Nanning, Guangxi. By creating special tourism routes, Guangxi will launch a variety of tourism preferential measures to actively attract customers into Gui, further stimulate the autumn cultural tourism market Vitality and continuous deepening of Gui and Yue Cultural Tourism Cooperation. On the same day, the Liuzhou People's Government also signed a framework cooperation agreement with the China Railway Nanning Bureau Group Co., Ltd. EMU, expanded the "high -speed rail economic belt" of the three provinces of Guangdong, Guizhou and Guizhou.
Focusing on enriching the lives of the masses, stimulating the potential of consumption, and boosting the urban economy, in recent years, Guangxi has based on tourists' thinking, innovatively planned new projects and develops new formats. Guangyou and Guangdong, "Hundred Cities and Hundred Districts" Cultural Tourism Consumer Season and other series of cultural travel and Huimin brand activities to enhance the sense of happiness and gain of the people's lives, and play the strongest sound of the integration of literature and travel.
On May 19 this year, the "Guangxi People Tour Guangxi" event launched in Nanning, Guangxi. The activity combines high -quality cultural tourism resources across the region. From 2022 to 2023, it will launch special urban cultural tourism activities on a monthly basis. The plan is: January guests, Hezhou Muquan, Fei Zhi Zhiwei in February. April Liuzhou appreciated flowers, Nanning Nanning Suo, June, Qixia in Beihai, Viewing lotus and Baise Mang in July, in August Fangchenggang to catch the sea, Yulin in September, in October, worshiping the left, November Oyster, Guilin in December, is wonderful throughout the year. During the event, there will be 42 tourist consumption theme activities and more than 140 tourism benefits to the people, which further stimulates the vitality of the cultural tourism market. "Through the" Guangxi People's Tour Guangxi "activities, we will build a new pattern of tourism development in the autonomous region and the entire region. The chief of the hall said. Guided by the cultural tourism departments at all levels and a series of benefits to the people, in the past two years, all parts of Guangxi have actively launched a wealth of activities to attract public travel, boost cultural tourism consumption, and accelerate the recovery of the cultural tourism market. Since the beginning of this year, Nanning has held a number of cultural tourism business district activities to carry out cultural tourism promotion activities in the form of "performing arts+tourism+cultural and creative"; Liuzhou City went to Guangzhou to host the Liuzhou Cultural Tourism Promotion Conference, and launched a series of Cultural tourism discounts and corporate rescue measures; Guilin City held 2022 Guangdong -Guizhou (Guangxi section) high -speed rail economic belt tourism alliance promotion in Shenzhen and Guangzhou to promote the cultural tourism resources of Guilin, Liuzhou, and Hezhou, and release the three places. The three theme lines of landscapes, folk customs, and red, and strengthen exchanges and cooperation with customer source cities. Activities; Hechi City launched a series of measures to encourage cadres and staff to visit Hechi and carry out research activities in colleges and universities. With 20 scenic spots, the free ticket discounts and five new product lines in Southwest Gui are released.
As a symbol of Guilin tourism and city emblem, Xiangshan Scenic Area is one of the punching locations for tourists to Guilin. From January 31st this year, the Xiangshan Scenic Area has begun to open for free, reducing the threshold for tourists to enter the park, and has received widespread attention and welcome from the public. The free opening of the Xiangshan Scenic Area has produced a "magnetic field effect", which has attracted more people. It has a significant role in the catering and accommodation industries around the scenic area, and has a strong needle for Guilin's culture and tourism consumption. According to statistics, during the Spring Festival holiday this year, catering restaurants and hotels around Xiangshan Scenic Area increased significantly compared with previous years. The person in charge of a catering company introduced: "After the scenic area is open for free, tourists are obviously more than in previous years, and the turnover of the store has increased significantly. The turnover of 7 days of the Spring Festival has increased by 12%compared with last year." Xiangshan Scenic Area is free to open as a fulcrum, leveraging the comprehensive transformation and upgrading of Guilin's tourism tourism to build a world -class tourist city.
▲ Da Rongshan Tianhu, Yulin City, is a photo of Binyang, a celebrity punching place for tourists campering in Belars and Guangxi
At the same time, in order to effectively reduce the cost of cultural and tourist small and micro enterprises, the Culture and Tourism Department of Guangxi Zhuang Autonomous Region and China UnionPay Guangxi Branch jointly launched the "Hundred Cities and Hundred Districts" culture and tourism consumption to help the people to benefit the people in Guangxi in April this year. Activity. The scope of activities includes five countries in Nanning, Guilin, Beihai City, Yulin City, and Guigang City, as well as the "Lao Nanning · Sanjie Lane Lane" in Nanning, and the cultural experience district of Yitian West Street, Yangshuo City, Guilin City. Six national night culture and tourism consumption agglomeration areas. China UnionPay Guangxi Branch will adopt a transaction fee -based incentive for small UnionPay payment transactions for merchants, earnestly allows the merchants to reduce the cost of merchants, and at the same time carry out "random reduction activities in 2022", "county random reduction activities", Guangxi Guangxi, Guangxi "33 Consumption Festival" and other companies to help enterprises and benefit people's marketing activities.
Heilongjiang: Huimin Cultural Tourism Consumption Season Master "Features+Innovation"
Zhang Jianyouwen/Picture
In recent years, Heilongjiang Provincial Cultural Tourism System has used the creation of Huimin's Consumption Season (referred to as the "Consumption Season") as an important starting point for promoting the prosperity of the cultural tourism market. Pulling consumption and activating the market. He Dawei, deputy director of the Heilongjiang Provincial Department of Culture and Tourism, said that various forms of "characteristic+innovation" products allow more people to understand and recognize the rich cultural tourism resources of Longjiang and be better for Longjiang Cultural Tourism Industry The land integrates life, moves to the world, and hugs the future to create conditions.
In each consumption season, the major scenic spots in Heilongjiang Province will launch various benefits such as discounts, free, and ticket purchases for different groups. In recent years, the province's more than 30 night consumption agglomeration areas including the Central Avenue of Harbin City, the Zhonghuan Commercial District of Qiqihar City, and the Mudanjiang City Sino -Russian Style Street, which have played special efficiency in promoting consumption.
▲ Tourists buy non -heritage products in Harbin
Non -heritage products with local cultural characteristics have never been absent from the consumer season. In each consumption season, various non -heritage products such as Kedong Manxiu, Yuquan Liquor, Linkou Bar and other non -heritage products are continuously launched and are favored by tourists. Hundreds of -year -old Holy Plaster, Heilongjiang Provincial Non -Heritage Products, has been selling hot in the consumption season, which has won the market but also increased the influence of non -heritage.
Each consumption season, Heilongjiang Province's cultural tourism system has been deployed and carefully designed in advance, and a number of tourist routes including red boutique tourism, historical and cultural tour, hot spring wetland tourism. At the same time, it focuses on the special scenic spots such as the Wudalianchi Scenic Area, the picturesque Mirror Lake Scenic Area, and the Zhaolong Scenic Area of the Scenic Lake, and the Takilong Scenic Area. I want to come. Lu Shijun, a first -level investigator of the Industrial Development Office of the Heilongjiang Provincial Culture and Tourism Department, said that Heilongjiang's deep gathering of high -quality cultural tourism resources, from nature to humanities, from leisure to carnival, from the city's fireworks to the national tide economy, fully launched a representative Longjiang Featured cultural tourism products, fully release the potential of Longjiang Cultural Tourism Consumption.
Each consumption season, whether it is cultural and creative products or tourist souvenirs, is popular in the market. In order to this end, the Heilongjiang Provincial Cultural Tourism System has strengthened its development, and successively launched a series of cultural and creative products with national first -class cultural relics and copper sitting dragons and northeast tigers and mules. Tourist souvenirs such as cosmetics series. In March of this year, Daqing City launched the Fifth Heilongjiang Provincial Tourism Industry Development Conference, "Oil" and "Meng Meng". The "Meng Meng" with the shape of the mammoth and the "oil and oil" on the top of the head and the blue scarf on the neck were in short supply.
In order to make the consumer season more attractive, Heilongjiang Provincial Cultural Tourism System has made articles in innovation and launched consumer projects of different characteristics such as exhibition consumption, opera consumption, summer consumption, and food consumption, which has achieved remarkable results. As a highlight of the consumer season, the Harbin Culture, Radio, Film and Television and Tourism Bureau holds the two series of "Charming Summer" and "Happy Ice City" in winter and summer. Li Geng, deputy director of the Harbin Culture, Radio, Television and Tourism Bureau, said that Harbin has strong performance resources, and more than 6,000 performances per year are loved by the general public and tourists due to good quality and low price.
The Cultural and Tourism Department of Heilongjiang Provincial Culture and Tourism Affairs in 2019, the cultural tourism consumer project "Weekend Tour Longjiang" as the main content of the consumer season, has already attracted more than 10 million customers, which has stimulated huge market vitality. China Yichun Forest Ice and Snow Display Season, National Ski Tourism Resort's Buli Scenic Area, and the best destination for ecological recreation tourism in the Greater Xing'an Ridge area of the National Ski Tourism Resort, the best cultural tourism project in China is incorporated into the consumer season, making cultural tourism projects Give full play to the effect of detonating the consumer market.
In order to promote the upgrading of the consumer season, Heilongjiang also held brand activities such as "National Internet Red Coffee Longjiang Travel Experience", "Thousands of people driving Longjiang", "Heilongjiang Food Cultural Tourism Festival", with the help of the new media platform. The series of preferential measures, actively explore the market's foreign customer source market, deeply dig the potential of the inside of the provincial tourism market, and stimulate tourists' cultural tourism consumption.
It is worth noting that in order to do the real consumption season, Heilongjiang has launched 164 tourist destinations, 100 self -driving tour routes, 15 ice and snow tourism in four seasons such as "good scenery of the North country and beauty in Heilongjiang" tourism product. In particular, nearly a hundred original dramas and series of high -quality performances launched by the province's artistic front have further stimulated cultural tourism consumption potential through government purchase services and low -fare subsidies.
Hui Shiyong, director of the Industrial Development Division of the Heilongjiang Provincial Department of Culture and Tourism, said that the next step of the consumption season of Huilin Human Cultural Tourism in Heilongjiang will develop emerging products. By launching new formats such as online broadcasting, digital art, and immersive experience to promote excellent The digital transformation and utilization of cultural resources and characteristic tourism resources has spawned the new growth point of cultural tourism consumption, making the consumption of cultural tourism a gorgeous business card for the revitalization of cultural tourism.
"China Culture News" on September 24, 2022
The second edition published a special report
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