Cultivate brands to do big brands to empower the high -quality development of the industry

On September 19, Liu azun, chairman of the Chinese Brand Construction Promotion Association and chairman of the consultant group of the International Standardized Organization Brand Evaluation Technology Commission, came to the inspection to conduct discussions and exchanges on promoting Putian brand construction and related projects. Huang Weili, chairman of the Fujian Brand Construction Promotion Association, and Wu Wei, president of China National Brand Network, attended the meeting. Mayor Lin Xuyang presided over the symposium, and deputy mayor Lin Shaowen participated together.

At the meeting, the person in charge of the relevant departments of Putian City, the Municipal Enterprise and Entrepreneurs Federation, the Municipal Arts Association, the Municipal Shoe Industry Association, the Municipal E -commerce Association, and the Municipal Abalone Association spoke around the brand building of their respective fields.

Liu average said that Putian should rely on the existing industrial development advantages, establish a brand industrial park and international brand supply chain center, and build a number of internationally renowned independent brands and regional brands. It is necessary to promote the development of local brand clusters, explore the establishment of municipal brand evaluation mechanisms, establish an excellent Putian brand image, and promote more excellent Putian brand to embark on the country and the world. The Chinese Brand Construction Promotion Association is willing to work with Putian to lead the brand, strengthen brand awareness, and jointly promote the high -quality development of the Putian brand construction.

Lin Xuyang said that the construction of the brand has a foundation, based on advantages, grafting high -end, coordinated efforts, building brand development, brand protection, and social collaboration systems, and promoting brand autonomy and high -end. Brand construction still needs to expand its connotation. We must adhere to the supremacy of quality, increase brand cultivation, tap cultural connotation, inject innovative vitality, and drive the brand awareness and reputation with innovation. Brand construction must be good at telling stories, expand the brand's popularity and influence by actively demonstrating, working together, and vigorously publicizing. It is hoped that the brand construction promotion associations at all levels will give strong guidance, work together to promote the big and stronger of the Putian brand, and provide a strong guarantee for the comprehensive promotion of high -quality development beyond.

Huang Weili said that Putian is advised to continue to strengthen brand building work, with enterprises as the main body, the government leads the organization, and the industry association actively participates to create an international cluster brand with international visibility and influence. The Provincial Brand Construction Promotion Association will play a good role in bridge, integrate resources, consolidate wisdom, and help Putian use the brand to stimulate new growth momentum.

On the 20th, Liu aunt and his party also went deep into the development of the breeding industry in Putian City in Nanri Island and Luishi Industrial Park in Xiuyu District.

(Source: Meizhou Daily Reporter: Editor Wu Qina: Huang Bin)

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