Chinese electric blankets and heaters are popular in Europe. Should the Rainbow Group, which has a daily limit?

Recently, as the weather has gradually become cold, many places have begun to prepare for winter. At this time, the electric blankets and heater produced in China have begun to become popular in Europe. Many people are asking China under the current energy crisis in China. Is the opportunity for manufacturing coming?

1. Chinese electric blankets and heaters become popular in Europe?

According to the Securities Times, in recent days, the old -fashioned small home appliance company Rainbow Group became popular because of the concept of "electric blanket". On September 22, the Rainbow Group rose straight in the morning and rose again. Two consecutive boards were harvested, and 23.84 yuan/share was closed, a new high in the past year.

The reason why the export of electric blankets is specially explained, perhaps it is derived from the heated discussions caused by the recent two sets of home appliance export data in the market.

According to data from the China Household Electric Association, in the context of 2022 most of the exports of domestic appliances to Europe, air conditioners, electric water heaters, electric heater, electric blankets, hair dryers and other categories increased against the trend. The amount was 1.99 billion US dollars, $ 130 million, $ 490 million, $ 33.4 million, and $ 160 million, of which the electric blanket was "one riding" with a 97%growth rate.

The data of the General Administration of Customs also confirms the surge in demand for electric blankets in Europe. In January of this year, the number of Chinese electric blankets imported by 27 EU countries was 189,000, an increase of 521,000 in June, and in July, it rose to 1.29 million, an increase of nearly 150%month -on -month.

People in the industry said that the current European energy is short, and the average price of power systems has continued to rise. According to data from the EU Statistical Bureau, as of July, the EU's annual energy price inflation rate was 38.3%, and the price inflation rates of natural gas and electricity were 52.2%and 31.1%, respectively. In this context, the people seeking heating equipment "comfortable" in winter, and the electric blanket as a flexible heating appliance, the price is not high, and the power consumption is not high, it is not surprising to become a target. What's more, according to media reports, the Germans have begun to accumulate woodwood to cross the winter.

2. Should the Rainbow Group, which has a daily limit?

We have seen that in the last time, China's electric blankets and heater have become popular in Europe, and a large number of demand has promoted the entire market to become the focus of attention. In this regard, some well -known old -fashioned small home appliance companies, such as producing electric blankets The very famous Rainbow Group has a large -scale rising phenomenon, so what should we think of it?

First of all, from the perspective of the development of the entire market, the current market development pressure facing Europe is very high. This is because in the process of market development, quite a lot of consumers in Europe must endure the current high energy of energy. The overall market pressure, for these European consumers, adopt some Chinese people's more accustomed to egg retrieval methods. For example, electric blankets are a good channel for energy saving and environmental protection and saving money, so electric blanket products have appeared in Europe in Europe. The phenomenon of large -scale popularity is also the inevitable result of changing the entire heating habits in Europe for many years. In this regard, Chinese companies often have more market advantages than other companies, coupled with the special status of China's world factories, they can drive this industry to develop well.

Secondly, for companies like Rainbow Group, although the concept is very popular, its performance has not changed much. In the final analysis, the entire market is a market with relatively high concentration. There are almost no thresholds with the heater. Most of the electrical companies can produce, so the end result is that for many companies, this state of no threshold is actually very obvious on the entire market. Many well -known electric blanket manufacturers, although the overall air outlet of the market is being driven, because many companies can provide this service, which leads to the general level of development of these companies themselves.

Third, from the perspective of long -term market development, companies such as Rainbow Group may be most needed for how to use this rare market development style, truly establishing their own market advantages Some differentiated competition advantages suitable for market demand, so as to help themselves achieve better development, this may be what companies like Rainbow Group need to do most. However, for these old -fashioned companies, how to seize the opportunity and truly find the opportunity to be suitable for themselves in the development of the market, it is actually a very difficult thing. This requires the entire enterprise's management management. Courageous and innovative ability to do this.

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