Small and micro enterprises resume business, hope that fireworks are as usual

With the footsteps of Shanghai Fuxing Fuxing City, more and more business districts have resumed "familiar appearance". The reporter observed the reporter half -monthly that unlike some head chain companies quickly "returning blood", although small and micro enterprises are recovering, their recovery motivation is not strong enough. These commercial cells spreading all over the city are important forces for re -commercial and resumption. How to further make efforts to quickly restore their vitality and reproduce the fireworks as usual?

Small and micro enterprises gradually resume their vitality

The bun shop at the intersection, the corner cafe, the street fruit shop ... the epidemic comes, these small shops in super large cities are the first.

"The period when the epidemic could not open the door. Every day, I opened my eyes and thought of money. The monthly fixed expenditure cost 450,000 yuan." Some Shanghai shop owners said.

In Shanghai, there are not a few small and micro enterprise owners who have experienced the epidemic test. During the lowest valley, in this 25 million population city, there were less than 1,400 business outlets, and a large number of small and micro business owners faced a situation of stopping.

With the process of re -commercial and resumption, small and micro enterprises have gradually resumed their vitality. After the Pingcheng Boutique Fruit Store in Jing'an District, Shanghai opened again, through the green channel of the hungry platform, the fruit store launched the takeaway service as soon as possible. "I didn't expect to sell hundreds of orders on the first day, and the farthest was sent to 10 kilometers away." The owner of the surname Li said, "Seeing Shanghai continuously introduced a new policy of benefiting enterprises, it feels that things are in a good direction Development, look forward to the day when the city's fireworks come as usual. "

During the epidemic, at the entrance of a small shop in Shanghai, the takeaway brother was picking up a meal

Small and micro enterprises are looking forward to release more policy dividends

In order to make the market subject over the epidemic, Shanghai recently announced that many policies for bailout benefit enterprises have been introduced. The interview between the half -monthly discussed reporter found that some large and medium -sized enterprises with strong rescue policies are "obvious" for large and medium -sized enterprises with strong recovery capabilities. They are not accurate enough for small and micro enterprises with fewer employees and do not meet the conditions of rents and exemption.

"I look forward to the thirst of the policy of benefiting the enterprise." Some small and micro enterprises reported to the reporter to report that their employees were their own family of three. Can't enjoy the preferential policies for rents. He hopes that the policy of benefiting the enterprise is even more powerful, and to release more dividends for the small and micro enterprise owners of "the whole family". In addition, for small and micro enterprises, policies need to be introduced urgently, creating a good environment for comprehensively recovering the market, and stabilizing market expectations. Some small and micro enterprise owners believe that although small and micro enterprises have been impacted with a large epidemic and thin foundation, they are also "good at boats". Under the circumstances that the epidemic prevention and control allows, the catering industry will restore the food industry as the leader, which will drive the retail industry to promote the retail industry. Return to let the business district re -gather "popularity" to stabilize merchant expectations.

Improve the digital operation capabilities of small and micro enterprises

The epidemic is both a big test and an opportunity. After the Shanghai epidemic, local small and micro enterprises ushered in many changes. The reporter found that the small and micro enterprises that have gradually recovered now not only do offline retail alone, but also preferred "nets to the Internet". Some small stores that did not touch the Internet before the epidemic began to focus on improving their digital operation capabilities. They look forward to the successful exploration of "open source" and "panting" as soon as possible.

Some small shop owners told Banyue Tan reporters that when they are idle in the store, they will watch the free tutorials on the platforms and other platforms, and they will also learn to beautify the product pages on the takeaway platform. Some restaurants are obsessed with AI dish analysis systems such as "hungry small flavor" to quickly develop new dishes. After some small shops touch the net, the operating tentacles have become longer. Unlike customers before the epidemic, customers are almost surrounding communities. Now, customers who have a certain distance can also be "included".

At the same time as the government has settled in the government and the policy guidance, it is necessary to drive strong companies to actively sing. Qi Xiaozhai, vice chairman of the Chinese Society of Commercial Economics, said that granting people is better to grant people to fish. In addition to spending short -term capital difficulties, small and micro enterprises must also improve their future digitalization capabilities and make good use of new channels for the platform economy.

Recently, Hungry announced the launch of the "resonance plan" of the merchant market. During the two months after the opening of the resumed market, 500 million yuan of incentive funds to help enterprises reduce digital operating costs and provide a preferential rate for culinary merchants to provide preferential rate discounts. At the same time, arrange more than 300 special service teams to provide professional services to enhance the digital operation capabilities of merchants.

Reporter's note:

The resumed market, focusing on the market's vitality, urgently needs to be launched more "penetrating" and "non -Shen Shen" policies. Carry out rents. The resumption of the market must also be in charge of government and enterprises. Thousands of small and micro enterprises are surging to see the return of fireworks on earth.

Source: "Half Moon Talk", No. 12, 2022

Reporter Banyue Talk: Zhou Rui | Editor: Yuan Bixia

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