Starbucks mobile coffee car debuts in Wuhan for the first time, and the camping style "third space" is full of atmosphere

The Yangtze River Daily Da Wuhan Client September 23 (Reporter Jing Zhensheng) On September 23, Starbucks mobile coffee cart officially appeared in Wuhan International Plaza. The familiar mermaid logo, the classic colors of the green and white phase, the rounded mobile coffee car shape, and the urban camping style atmosphere design has become a new scenery on the streets of Wuhan.

"Star" -style city campaign coffee cart immersed coffee experience

Coffee and camping are positive and comfortable attitude towards life. In Wuhan International Plaza, the lively and cute coffee car welcome every customer. In this unique Starbucks third space, partners will present a cup of mellow coffee for the past citizens with professional coffee skills and consistent coffee enthusiasm. On the side of the coffee cart, Starbucks "moved" camping into the city, and set out the exquisite city camping atmosphere with white sky curtain, clit chair, and wood -colored dwarf tables.

Customers can choose rich beverages and foods through open large -size windows. In addition to American, latte, Xingbingle and other favorite drinks, there are also ice shock concentrations, tea Wavana, and cake desserts to choose from. Will provide customers with customized services as always. The store is equipped with a handheld random board to facilitate customers to order. Customers can also use "brown fast" order to save the time to queue up on the spot. The coffee cart opens from 9:00 (9:30 weekends) to 22:00, and the first day of business time is delayed to 24:00. The mobile coffee car is expected to stop at Wuhan International Plaza for 15 days, and will continue to connect with Wuhan customers in other places.

On -site interaction rich and interesting limited gift "Star"

In addition to the on -site layout of camping style, the coffee car has also carefully prepared a rich interactive experience and "Star" gifts. The barista will lead the customer to the "Coffee Hundred Questions" tasting and answer questions from time to time. The process is easy and pleasant. Not only can you increase the knowledge of coffee, but also you can get a reward of Gacha. Gacha reward. At the scene, the Wuhan dialect version cup was carefully prepared. "Where is the next stop?" In addition, customers at the scene can also participate in activities such as large -screen interaction, occasional bear manager.

Multi -scenario connecting customers to deeply cultivate urban innovation development

Since Starbucks opened the first store in Jiangcheng in 2008, Starbucks listened to customers' voice in 14 years, continued to innovate development, enriched the form of stores, and successively opened Starbucks Choose, Starbucks Community Pet Friendship Store, Starbucks Kuroki Concept Store, Starbucks Choose Coffee · Wine. New stores such as Fang constantly refresh customer experience. Today, Starbucks has opened more than 100 stores in the three towns of Wuhan, covering multiple scenarios such as shopping malls, pedestrian streets, communities, office buildings, and transportation hubs. Coffee has become part of urban life. Each store is filled with the memory of the city. Witness every wonderful connection. This coffee car "drove into Wuhan" to further enrich the scene with customers, and present coffee to the public in a more flexible and convenient way to create a vivid and interesting coffee experience.

Not long ago, Starbucks officially released the 2025 China Strategic Vision, which will build a multi -form store -oriented store -oriented store, using digital capabilities to optimize the layout form of the store, build the right type of stores around the customer's lifestyle, open up a cup of coffee to open the emotions of people and people through a cup of coffee coffee. Communicate and actively promote the humanities connection. The mobile coffee car is another innovative attempt for Starbucks to connect with young consumer groups with coffee. Earlier, it has made a stunning appearance in cities such as Shanghai, Beijing, Shenzhen, and will continue to "open" Chengdu, Changsha, Xi'an and other places to bring customers the coffee experience that surpasses expectations.

【Edit: Zhang Wenhui】

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