National Digital Economic Laboratory Report: Digitalization helps improve the "toughness" of the catering industry

The Digital Economy Laboratory of the Chinese Academy of Sciences has recently held a seminar to accelerate the development of "non -contact economy" represented by takeaway. Renminist Economic Research Institute of China, the Guanghua School of Management of Peking University, and many experts and scholars from China Xintong Institute of China.

It is understood that the study was supported by the digital economy monitoring and early warning and policy simulation of the Chinese Academy of Sciences of China (Cultivation) of the Ministry of Education (Cultivation) (Cultivation) ("National Digital Economic Laboratory"). Professor Lu Benfu, a member of the National Natural Fund of the National Natural Fund of the School of Economics and Management of the Chinese Academy of Sciences, Professor Lu Benfu, a member of the research group of "Effective Use and Consumer Protection" of the Digital Economy, led relevant teams to visit and study and eventually formed the ecological complexity of the takeaway platform. Analysis "report (hereinafter referred to as" report ").

According to the report, in recent years, the takeaway industry has played an important role in stabilizing the daily life of citizens and promoting consumption recovery. According to data from the National Bureau of Statistics, in the first half of 2022, the national catering revenue was 2004 billion yuan, a year -on -year decrease of 7.7%. At present, the instant delivery represented by outsiders has gradually become the mainstream of people's lives, and continues to exert social value in ensuring the supply of living materials, increasing catering toughness, and stable employment.

The study also found that consumers who choose takeaway and consumers who choose to eat are different from the starting point. Therefore, with the continuous improvement of professional takeaway operation skills, the restaurant can maximize the different dining needs of more consumers, so that takeaway and eating can become two carriages that help catering recovery.

Report research found that due to the impact of the epidemic, the relevant parties in the ecosystem rely more on the platform and the increasing demands. For example, consumers require more preferential prices, merchants hope to be lower, and rider expect higher income. During the investigation, it was found that the demand for the catering industry in the catering industry was rising. Some takeaway platforms to balance the demands of all parties by issuing consumer coupons, transparent rates, and improvement of rider's occupational security. All relevant parties on the takeaway platform ecosystem also need to strengthen exchanges and cooperate together to deal with the impact.

Regarding how to balance the relationship between parties and effectively promote the continuous recovery of the catering economy, the report should introduce new ideas to seek a way to break the situation. For example, it is called to learn from the current "takeaway commission" to draw a certain percentage of turnover and explore the fixed cost of renting the rent into a "commission system" based on the turnover of the food consumption. The report also urged the catering industry and takeaway platforms to work together to explore the "dual home" business model of "Tang Food+Takeaway", change the current catering industry format, and achieve a win -win situation for merchants and platforms by making large market cakes.

The report concluded that, under digitalization, especially the Internet platform, the overall toughness of the Chinese catering industry has continued to increase. According to the "China Catering Big Data 2021" report, despite the continuous impact of the epidemic, the registered volume of catering companies in 2021 will not decrease, reaching 2.364 million, a year -on -year increase of 25.5%. (Guangming Daily All Media Reporter Zhan Yuan)

Analysis of Ecological Complexity Analysis of Takeaway Platforms "Report Seminar.

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