The fifth farmer's harvest festival is coming, and the advantages of social and market forces will promote farmers to increase their income

21st Century Business Herald reporter Li Sha Beijing report

The Chinese Farmers' Harvest Festival is the first festival specially established from the national level for farmers. On September 23, the fifth Chinese farmer's harvest festival arrived as scheduled.

The Golden Autumn Consumer Season is one of the important activities of the Chinese Farmers' Harvest Festival. It was jointly sponsored by multiple departments such as the Ministry of Agriculture and Rural Affairs. Industry upgrades, farmers increase their income.

A few days ago, at the 2022 Chinese Farmers' Harvest Festival and Jingdong Agricultural Specialty Shopping Festival offline main venue event, Chen Ping, first -level inspector of the Department of Market and Information Technology Department of the Ministry of Agriculture and Rural Ministry, said that since 2018, the Golden Autumn Consumption Season has been successfully held for four sessions. The main body of business platforms, supermarket logistics companies, industry associations, and other subjects participated actively and organized various forms of promotions to help agricultural activities. The cumulative sales of agricultural products exceeded 80 billion yuan, which has become a special brand event for Chinese farmers' harvest festivals.

The General Office of the Ministry of Agriculture and Rural Affairs stated in the relevant work of the Chinese Farmers' Harvest Festival in 2022. It will continue to organize the golden autumn consumption season activities of the harvest festival, carry out multi -field, multi -level, diversified production and sales docking and consumer activities, guide society and markets Participate in strength, develop festivals economy, and promote farmers' income.

On the basis of continuous participation in the golden autumn consumption season activities of the Chinese Farmers 'Harvest Festival, JD.com held the first "Jingdong Agricultural Special Product Shopping Festival" this year, and united the government departments to issue one billion "farmers' vouchers" to consumers, and launched 300,000 agricultural special special agricultural special special agricultural specials Products cover 2,336 agricultural special production areas and industrial belts across the country, with more than 120,000 national geographical indications agricultural products.

Liu Lizhen, Vice President of JD.com and President of JD.com's retail business, said that there are problems such as low brand awareness, incomplete product control system, and supply chain infrastructure to be upgraded. JD co -operated with the local government and partners, starting from the three aspects of brand building, industrial standardization and infrastructure to help the agricultural special industry solve problems and help the local agricultural special industry transformation and upgrading.

Huang Yan, a member of the Party Group and Deputy Director of the State and Rural Revitalization Bureau, said that he hopes that the majority of private enterprises and all walks of life will play their own advantages, actively carry out consumer assistance activities, help agricultural product sales, and make greater contributions to industrial development in poverty alleviation and farmers' income.

Specifically, the first is to accelerate the improvement of the rural logistics and sales system. Give full play to the advantages of private enterprises in terms of channels, funds, technology and supply, actively participate in the construction of the rural logistics system, enhance the level of agricultural and sideline product circulation services, and help make up for the shortcomings of e -commerce services in key counties in rural rejuvenation in 160 countries, especially rural rejuvenation. Industrial development in the area of ​​poverty alleviation.

The second is to enhance the recognition and competitiveness of the product market. Relying on the county's characteristic and advantageous industries, promote the large -scale production of agricultural and sideline products, cultivate and create a high -quality agricultural brand brand system, continue to deepen consumer assistance, promote precise and efficient docking of production and sales, and stable income from farmers to become rich.

The third is to promote industrial integration and digital construction. Actively participate in the integration and development of the agricultural, cultural tourism industry in poverty alleviation, promote the accurate docking of rural cultural tourism resources and modern consumer demand, actively give play to the digital and intelligent advantages of platform enterprises, establish and improve the sales monitoring and early warning mechanism of agricultural products, effectively improve the ability of industrial anti -risk, promote the promotion Industrial health and sustainable development.

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