After McDonald's was sold by the founder, why became a representative of global fast food?

The road of entrepreneurship is like playing the game. When you pass through a level, you will soon usher in a more difficult level.

For entrepreneurs, everyone hopes to complete the process from 0 to 1, because most people think that this process is like a foundation that needs to be used to build a house. It will be easy.

Is this really true? The foundation is just the first step in building a house. It is not as simple as the movement of the development in the future.

If the entrepreneurs can complete from 0 to 1, they can complete from 1 to N, then China's current billionaire will increase at least 10 times!

For example, open a milk tea shop, and many people should open it. Many people can even open a milk tea shop that makes money, which has completed the process from 0 to 1 to a certain extent.

However, there are not many brands that really make large chains. People may have about 10 common people, such as: Mixue Bingcheng, Xixue's tea, a little bit of tea, etc. Only these brands have successfully completed the process from 1 to N.

Therefore, in my opinion, entrepreneurs who can do 1 from 0 are excellent, but it is not enough to achieve freedom of wealth. Because there are too many entrepreneurs in our lives to achieve the goal of making money to make money, but what is bigger and stronger is rare.

Because each stage of entrepreneurship is different from people, it requires entrepreneurs to be fearless and constantly upgrade their knowledge system.

How many people know that people who are bigger and stronger McDonald's are not the founders of the McDonald's brand?

It is understood that McDonald's founder was McDonald's brothers. They came to California, USA in 1930 to find their American dream.

California's artistic development is very good, and the two brothers opened a theater. Unfortunately, the theater was not made. But they believe that California must be their fortune, so they started to find other projects. In 1937, they decided to open a restaurant to sell hot dogs, burgers and other products.

Unexpectedly, this restaurant was opened right and could make $ 50,000 a year. Please note that this is more than 80 years ago, this profit is now equivalent to making money on a big hotel.

After making money, the McDonald's brother began to open a branch, but it was easy to cause the problem of decline in the branch. What should I do at this time?

The McDonald's brothers improved the restaurant in 1948 to reduce the company's product category, selling only the hottest products, so that it is easy to mass production. In order to cooperate with product mass production, it also improved the company's plates, glass, knife and fork, etc., and the maximum likely reduced cost and loss.

After this reform, the McDonald's brothers' restaurants once again embarked on the road of rapid development, and the net profit of the year soared to $ 350,000.

Due to the rapid development of McDonald's and in California, it is easy to get the media's attention. Under media reports, many people want to join. McDonald's also opened in 1952. It stands to reason that McDonald's brothers are going to take off, but unfortunately.

In 1954, McDonald's ordered 8 milkshake mixers to Clock at one time. This order was too abnormal, because restaurants with good business would order 2 units, and McDonald's order 8 units at one time, which has exceeded Clocks. Understanding.

Although Clock was 52 years old, he decided to start a business with the McDonald's brother. Due to the rich business experience of Clock and forward -looking, the McDonald's brother agreed.

However, in the process of McDonald's open franchise, lack of institutionalized management, lack of necessary supervision of franchise stores, leading to frequent food safety problems.

Once, a customer died of food poisoning after eating McDonald's, and McDonald's gave huge compensation. This incident also made the brand image of McDonald's brand sharply, and the business of franchisees became bad, so he was unwilling to pay the management fee.

I thought it would be good after a while, and then a food safety problem occurred. This also made McDonald's brothers scorch.

Just while McDonald's encountered a crisis, Clock persuaded the McDonald's brothers to let them sell McDonald's to themselves, and the two brothers would just retire directly.

In 1961, the transaction was generated, and the transaction amount was $ 2.7 million. This money is already a lot, but for the McDonald's brand, there are not many, and the price -earnings ratio is less than 10 times.

It was Clock that really led McDonald's to the world. After taking over McDonald's, he immediately established McDonald's University to cultivate McDonald's management talents.

To this day, McDonald's has opened all over the world, with annual revenue of more than 40 billion US dollars, and the total market value has exceeded 100 billion yuan.

Some people always think that Clock is not morally and took away the fruit of the McDonald's brothers. In fact, the McDonald's brother does not have this ability to globalize, and they will only copy the products. Cvlock has been thoroughly seeing the problem, and has been copying talents, and eventually achieved from 1 to N, making McDonald's a sign of global fast food.

Therefore, suppose you have completed the product from 0 to 1, then it is not a copy of the product, but to copy talents and let more talents manage these shops.

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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