Why are there brainwashing ads in the elevator?

Have you found that when we are in the elevator, we often play very brainwashing advertisements. The so -called brainwashing advertisement is that it is not pursuing the beauty of the picture quality. It is only pursuing everyone to notice, and when you hear, it is best to hear more than three times in the dozens of seconds where the passenger rides.

Why would such phenomenon happen? This is the same as when everyone enters the elevator. After many people enter the elevator, in order to avoid embarrassment, everyone is holding a mobile phone to play, and they don't care what the advertisement in the elevator is playing. But when an advertisement is repeated over and over again with a very simple and rude advertisement, people can't help but look up. However, most people's hearts are this idea: I want to see which brand is so low, and there is no aesthetic aesthetic for advertising.

When you are willing to look up, this advertisement will win. Because it will combine the advertising screen and advertising words, print it in your mind, you can't forget it for a long time. This is the "entering user mind" that marketing emphasizes.

Some people may worry about this kind of advertising method. After all, the simple and rude brainwashing advertisement gives people unhappy, isn't it afraid that people will be disgusted with this brand?

To be honest, these brands are really not afraid, because these brands are new brands, and they want a fire to become popular, not "moisturizing and silent."

We can think about it in other places. Suppose we want to build a brand now, with limited budgets. We are willing to make an advertisement that few people know, or is it an advertisement that everyone has heard?

I believe your choice must be the latter, because it is sad that a brand is not known. If it is the same advertising fee, your advertisement has reached 100 million users, of which 70 million people hate you, and the other 30 million people do not dislike you, then you have succeeded.

And according to statistics, with the extension of time, the user who hates you will not always hate you, but it will be easier to remember you. If one day, he accidentally met you in the mall, and there will be an unspeakable sense of familiarity. If the price is appropriate, they may try to buy it once.

As long as the product can give them a feeling that exceeds expected, I believe there will be subsequent repurchase.

So the question is, assuming that we don't have much money to advertise, how can we occupy the user's mind?

First of all, we must have the concept of occupying the user's mind correctly. Suppose we have 10,000 people in front of us, but we only have 3 seconds to let everyone remember, how will we introduce our product characteristics?

The best way is to replace it with a word so that people will easily remember. There is a word in the field of e -commerce called "how fast and good". In fact, this represents the four brands, which are Taobao, JD.com, Tmall and Pinduoduo.

Each e -commerce brand occupies a prominent feature, which is also the keyword to occupy the user's mind.

Some people may say, "It is difficult for our company's products to replace one word. Can you replace it with a paragraph?"

Don't, when we summarize the characteristics of the product, we must only choose one of the most prominent points to promote. If we are greedy, let the company's characteristics become a paragraph, who can remember. Your user only has three seconds, and he must let him remember in 3 seconds, whether he is an old man or a child.

If a word cannot be summarized, then a word is summarized. We can refer to the positioning words of shampoo: anti -hair loss, dandruff, smoothness, nourishing hair roots, etc.

Can these words be remembered if you listen?

Many people always feel that they only say that one word will not feel enough. After all, the characteristics of their products may not be outstanding enough. It may also be that other products also have this characteristic. So what should I do?

This worry is excessive, and the way to occupy the user's mind is to do the first. There are many domestic dedue shampoo, but Hai Feisi is willing to emphasize his dedandering effect. Do you do n’t know that Haitius also knows that competitors also dedate?

As long as we can connect a keyword to the brand, other brands will emphasize that it will give people a cottage feeling.

For example: Assuming the advertisement of mineral water A is "200 filtering technology, the most primitive and safest mineral water presented to users." Mineral water B is best to emphasize the characteristics with other slogans. If it also uses filtering technology to emphasize, it gives people the most imitating plagiarism, even if its filtering technology is more.

Second, low cost promotion. When a brand was just born, if there was no huge amount of financing, it was best to use it steadily and adopt a localized strategy. Only after standing locally, can it be more likely to get huge financing and expand nationwide.

At the beginning of the brand, all entrepreneurs must not ignore the creation of new media accounts, because traffic on these platforms is free. If you do well, you can save tens of millions or even hundreds of millions of yuan.

In addition to the layout of the new media account, we must also pay attention to local traditional marketing channels, including elevator advertisements, broadcasting, buses advertising, etc.

If you are also starting a business, what are your keywords for your mind?

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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