The 5th Chinese Farmers' Harvest Festival Special Planning: Financial forces in the revitalization of the countryside

On September 23, the fifth "Chinese Farmers Harvest Festival" arrived on schedule. There are various forms of Qingfeng harvesting activities in various places. In this year's farmers' harvest festival, banks, consumer finance, and fintech institutions have also launched rich and diverse activities, bringing practical discounts to farmers.

In recent years, the top -level design of rural revitalization strategies has become increasingly perfect, and the policies of financial support for rural revitalization have also continued to improve.

On February 22 this year, the "Opinions of the Central Committee of the Communist Party of China on doing a good job of comprehensively promoting the key work of rural rejuvenation in 2022" once again clarified the financial services of rural revitalization, and the financial management department also launched a series of policy support and guiding financial institutions to increase agriculture -related agriculture -related involving agriculture -related involved in agriculture. Loan offer. On March 30, the People's Bank of China issued the "Opinions on Doing a Fortune Promoting Pressive Promotion of Rural Rejuvenation in 2022", guiding the financial system to optimize the allocation of resource allocation, accurately exert its strength, rely on forward, and effectively increase the "agriculture, rural areas, and farmers" fields. Financial support will continue to comprehensively promote rural revitalization, and provide strong support for the stabilization of the macroeconomic market.

Financial support to comprehensively promote rural revitalization is a long -term and systematic work. Under the guidance of policy, a number of financial institutions have increased resources and deeply support the comprehensive revitalization of the countryside.

Industrial and Commercial Bank of China: Start the first rural customer festival, launch the nine major feedback activities

On the occasion of the fifth "Chinese Farmers Harvest Festival", ICBC officially launched the first "Township 'Rites' Workers' Gong" Rural Customer Festival on September 23, and adhering to the celebration of harvests, promoting culture, and revitalizing the countryside The purpose is committed to providing rural customers with multi -level and multi -dimensional comprehensive financial services, and work together to work together for a new chapter of rural revitalization.

This year's rural customers' festival will continue to be "rural 'rituals' folks'" workers' to help the revitalization "as the theme of the event and will continue until December this year. During the event, the ICBC will focus on the county's rural customers, "attract new customers, enjoy the gift to retain the potential account through the" meeting ceremony, and activate the old customers in warmth. " Nine major feedback activities such as politeness, settlement, politeness, politeness, new guests, happiness and politeness, and politeness ".

Online Commercial Bank: Launched the National Top 100 County Farmers and Agricultural E -commerce E -commerce 30 -day interest -free loan activities

During the "Chinese Farmers Harvest Festival" in 2022, growers, farmers and agricultural e -commerce companies in the country of agricultural products in the country can receive 30 -day interest -free loan support. These counties meet the conditions for users to search for "rural rejuvenation" in Alipay. Mobile phone online application for autumn harvest loans, and will be exempted from 30 days of interest, covering the entire autumn harvest season.

In April of this year, the National Federation of Industry and Commerce and the Internet Commercial Bank signed a comprehensive strategic cooperation agreement to jointly implement the "two plans and six actions". In order to implement the cooperation, the online commercial bank provided interest -free support to the country ’s agricultural industry county in the year. , Support the revitalization of rural industries. The measures of the online merchant bank to help the harvest festival are also a new progress of the "farming plan" for the cooperation between the two parties. Earlier, the Farmers 'Agricultural Bank of Farmers' Farm Bank had entered Zhejiang, Guangdong, Anhui and other places, supported the top 100 local agricultural products, and provided interest -free loans to 100 industrial counties during the 6.18 e -commerce promotion period.

Agricultural Bank of China: The balance of farmers' loans of 2.2 trillion yuan

Agricultural Bank supports the development of rural industries with actual actions. Focusing on the key areas, key chains, and key subjects of rural industries, strengthen product model innovation, continue to improve the level of rural industrial financial services, and help farmers' employment income and rural economic development. The balance of the county's county loan from Agricultural Bank has jumped from 2.1 trillion yuan at the end of 2012 to 6.9 trillion yuan at the end of June 2022; the balance of agricultural loan -related loans reached 5.3 trillion yuan, which was 2.77 times at the end of 2012. As of the end of June 2022, the balance of rural industrial loans was 1.36 trillion yuan. The balance of farmers' loans was 2.2 trillion yuan, an increase of 1.8 trillion yuan from the end of 2012, an increase of nearly 5 times.

Consumer finance immediately: the exposure of the agricultural commodity exceeds the 100 million mark

Immediately consumption is to welcome the harvest festival, relying on its ease flower mall to launch the "Consumption to help farmers 'shopping festival" activity, the audience is as low as 19.9 yuan, classified and created a bumper harvest food area, and this event also selects farmers' characteristic products, with gold coins, with gold coins. The redemption method is free to give back to the user, and randomly issue 5,000 rural village to revitalize the Special Epiprocity. The estimated amount is 250,000 yuan to stimulate the consumption of users to help farmers.

Immediately, consumption with various effective external marketing tools to support the exposure of agricultural products. Because of the continuous marketing activities, the cumulative exposure of the "Agricultural Commodity" of Anyi Hua Mall has exceeded 100 million times, which is connected to hundreds of agricultural products. Marketing channels. In addition to the traffic of the Anyi Flower Mall itself, consumption also taps the advantages of the traffic of third -party platforms, such as: Douyin channels, etc., and increased traffic support for agricultural product exposure. Qianyuan, Ma Lake, Qikoutang, etc.

CITIC Consumer Finance: Introduce the "Dawn Plan" for a fixed -point assistance for people in the three counties of the district

On the occasion of the fifth "Chinese Farmers Harvest Festival", CITIC Consumer Finance launched a designated "Dawn Plan" for a fixed -point assistance of people in the three counties and three counties, which are the Miao people in the Miao people of the Miao people in the Miao people of the Miao people in the Pingbian Miao people in Qianjiang District, Yunnan Province, and Yunnan Province in Chongqing City. The autonomous county and Tibet Autonomous Region will issue exclusive interest -exemption coupons to provide low -interest inclusive financial services. Through financial services such as interest rate reduction and repayment discounts, the livelihood of people's livelihood is relieved, and the mission of the licensed financial institution is reflected with practical actions.

According to statistics, CITIC Consumer Financial Services customers have widely covered all over the country. The distribution of customer groups is mainly rural. Since its establishment, the number of rural transactions has exceeded 20 million, with a total amount of nearly 20 billion yuan. Haier Consumer Finance: 8.925 million rural users

In terms of serving the revitalization of the countryside, Haier Consumer Finance has given full play to the advantages of fintech to actively provide financial services to new citizens and farmers, including credit loans, rural users and new citizens and their children's education staging services. Continue to carry out financial knowledge into the 10,000 series of activities.

Data show that as of September 22, 2022, Haier Consumer Financial Rural users cumulatively 8.925 million, and new citizen users cumulatively 9.502 million. Established a credit record for 15.49 million rural users and 3.397 million new citizens. Provide 224,500 educational stages for rural users, new citizens, and children to effectively meet the needs of rural users, new citizens, and children's vocational education. Based on technology finance and digital finance, Haier's convenient financial service experience has been recognized by the majority of rural users and new citizens, and the number of users per person is 8.3 times.

Du Xiaoman: Together with CCTV.com to start the public welfare live broadcast of the harvest festival, bring goods to public welfare agricultural products

On September 23, the Chinese Farmers 'Harvest Festival, CCTV and Du Xiaoman launched the "Coincident Time" Farmers' Harvest Festival Public Welfare Live Campaign to bring live goods for nearly 20 public welfare agricultural products. The landing area of ​​"Little Manchu Plan". The "Xiaoman Help Plan" was initiated by Xiaoman in 2019. Through the corporate discount method, it provides interest -free loan support for industrial leaders in rural areas. The plan has been Qinghai, Ningxia and other places landed, covering more than 220 administrative villages in 31 provinces and cities across the country.

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