From the music platform to the smart cockpit, should Netease Cloud Music's car ecology be seen?

In the Chinese Internet music market, Netease Cloud Music is undoubtedly the most concerned market participants. The recent combination of music and cars has caused heated market discussions. This is the new G9 new car released by Xiaopeng. This new car and Netease What is the relationship between Yun Yinle? What kind of car layout can Netease Cloud Music from a new energy vehicle?

1. 5D music cockpit is here!

According to Sina News, on the evening of September 21, 2022, Xiaopeng G9 was officially launched at a price range of 30.99-469,900 yuan. He Xiaopeng, CEO, Chairman of Xiaopeng Automobile, said, "G9 has the speed of charging speed of peers, the industry's first full -scene intelligent auxiliary driving system, surpassing the classic intelligent bipolar suspension, pioneering 5D music cockpit experience, and elegant and luxurious Design aesthetics. G9 is the benchmark of this era, and it is also the last generation of smart cars before driverless cars. "

Among the propaganda of Xiaopeng Automobile, the most watched is undoubtedly Xiaopeng's "XOPERA Xiaopeng Concert Hall", making the car into a 5D immersive cockpit of the whole scene. Among them, it is equipped with a high -end audio system of Dan Naka, 28 acoustic units in the car. At the same time, Xiaopeng G9 also supports Dolby Panorama, with 7.1.4 multi -sounding audio system, whether it is listening to music or watching movies, you can experience Dolby panorama.

At the same time, Netease Cloud Music, as a strategic partner provided by Xiaopeng Automobile Dolby Panorama content, is the first online music platform to launch Dolby panorama services on the car.

In addition, Netease Cloud Music provides multiple advantage services in the vehicle space, which continues to provide high -quality music content in terms of sound quality. Including the top music quality, including the continuously updated Dolby panoramic sound library, Hi-Res sound quality, and whale cloud sound effects, to maximize the ability of high-profile hardware in the car.

In terms of product innovation, bring the unique music review culture of Netease Cloud Music into the car space, bringing the car owner's music review experience; rich white noise, meditation sound source linkage vehicle hardware to create immersive music cockpit experience Essence

Technically, Netease Cloud Music is an audio and video laboratory for advanced technology. It has a doctoral team in the industry's top audio and video technology research and development, focusing on the three frontier technologies of music understanding, processing, and production, hundreds of invention patents, and jointly developing audio technology solutions to truly promote the progress of the vehicle industry in the field of audio and video frontiers.

In addition to the car space, Netease Cloud Music has also played the experience of user community operating experience accumulated for a long time, as well as the experience in the original music market. With music as the medium, the Xiaopeng Automobile Pengyou Association is combined to bring the owner group from the owner group. The participation was fully mobilized, and 200,000 Xiaopeng owners created a co -created original single "Full of electricity", which finally realized a good interaction between the brands and the owner of the two parties, increasing the centripetal force with the owner group. Dolby panorama version has also been released, and it has been launched in the NetEase Cloud Music Car Dolby Panorama area.

In addition, with the help of the NetEase Cloud Music offline music festival operation experience, the "Dakou Breathing Music Festival" jointly created by Netease Cloud Music and Xiaopeng Automobile Pengyou Time has also been held in Qingyuan, Guangdong on September 17th. The content services of the NetEase Cloud Music Car Dolby Panorama Zone extended from online to offline, further conveying the care and musical temperature of both brands for car owners.

It can be said that in this cooperation, NetEase Cloud Music from the high -quality content provider of the music cockpit to the full -link operation of the car company to help the car company uses music as the medium, so that auto companies have obtained the "music experience" as the "music experience" as the as the "music experience" as the as the "music experience" as the The market selling point in the main direction, empowerment car companies transform from traditional manufacturers to service providers. A series of layouts of Netease Cloud Music have actually participated in all aspects of the product function design and brand service selling points of automobile companies. It can be said that the release of Xiaopeng G9 is the ultimate pursuit of music experience.

2. What should I think of Netease Cloud Music's car ecological development?

Seeing the release of Xiaopeng G9 this time, the most impressive thing is not just the new car but the entire car ecosystem with music as the core, which is forming a comprehensive formation. What about the market layout of the Internet music platform?

First of all, the interconnection ecology of Netease Cloud Music is being formed. In fact, the release of Xiaopeng G9 is just a microcosm of the development of Netease Cloud Music's car ecology. Looking at the development of the entire music industry, the interconnection ecosystem of all things from all smartphones is becoming the general trend of the development of the music industry. Essence

Over the years, with the development of the entire Chinese smart terminal, the smart terminals around us are rapidly expanding. In addition to becoming a smartphone of our digital organs, from computers to TV, from smart speakers to car center control, from Smart watches to smart headphones, all kinds of emerging smart terminals are constantly entering the market and accessing the Internet, so that network services are everywhere.

Under this trend, Netease Cloud Music has also begun to develop its own comprehensive interconnection development. Especially in the car field, Netease Cloud Music is one of them. The full -link operation of the online and offline expands the brand tension, and the automobile companies are transformed from traditional manufacturers to service providers.

With the rapid development of the automotive industry, especially the new energy vehicle industry, automobiles gradually changed from traditional entertainment central control to smart cockpit. The product design concept of vehicle machinery, the more new energy vehicles that are full of technology Under the general trend of the intelligentization of vehicles, new energy vehicle companies need to enter the partner from content services to product design all -round participation, so as to truly allow smart cockpits to play their true role. And NetEase Cloud Music seizes this air outlet, which actively embraces the development trend of automotive smart cockpits and continuously cooperates with automobile companies to deeply customize its service system. Earlier, Netease Cloud Music, as an online music platform, concentrated in the field of audiovisual content. However, in recent years, with the changes in the Internet and car scenes, Netease Cloud Music has specially created an organic ecosystem that organically combines the audio and vehicle environment with the unique user needs of the vehicle side and a number of car companies.

Netease Cloud Music has previously launched a new ideal ONE application center with the ideal car. It adopts unique transcoding technology, retains vinyl recorder, and provides no damage sound quality. With the ideal ONE Hi-Fi audio, it can bring users to users The ultimate music experience in the cabin; cooperate with Tesla to explore the new car music space, the car version is launched for the first time AI "radar" series of song lists; in -depth cooperation with Huawei to intervene in the overall layout of the Hongmeng ecology, land in Huawei Hongmeng smart cockpit, Become the first music app to achieve cross -device circulation with Hongmeng Ecology. Today, with Xiaopeng, it customizes Dolby's panoramic sound layout, and jointly creates the first case of Dolby panoramic sound content in the industry, which allows car ecological services to be deeply integrated with audio and car scenes, and Hi-Res's Services such as sound quality, whale cloud sound effects, and music reviews have been adapted with the car scenes, and they continuously improve the user experience and bring the car owner's extremely music experience.

At the same time, Netease Cloud Music has also achieved further coverage from car travel scenes to home life scenes, allowing smart watches, smart speakers, smart TVs and other fields to form its own layout.

It can be said that the interconnection ecology of Netease Cloud Music has begun to take shape, and in the car travel scene, it has formed its own differentiated competitive advantage.

Secondly, why can Netease Cloud Music seize the opportunity in the interconnection of all things? From the above, we can find that Netease Cloud Music has formed a very short time of the interconnected ecological layout in the scale. Many people will ask why Netease Cloud Music can seize the opportunity in the market?

In fact, we can discover from the development of Netease Cloud Music in the years. Compared with many market competitors, Netease Cloud Music can be said to be a rising star. Although it starts late The characteristics are worthy of our attention:

The first is the "play" characteristics of the era of entertainment. In the era of all industries that have entered a state of full competition, only companies that can really play can stand out from it and let users truly agree. As soon as Netease Cloud Music appears, it shows its rare "playing" characteristics, abandoning the traditional so -called curved library logic, allowing everyone to show the protagonist of the singing list, which drives the start of Netease Cloud Music. The music community also made Netease Cloud Music the most understandable music platform. Coupled with the continuous promoting brand -oriented brands that interact with users such as the new Rule Relief Metro, listening to song reports, etc., it can be said that the characteristics of this "play" have penetrated into the bone marrow of Netease Cloud Music. And they also give full play to the car end of this characteristic. For example, the original single "Full of electricity departure" launched by Xiaopeng recently was co -created by 200,000 car owners. In this way The enthusiasm of the brand is passed to the outside world in a very natural way, and the interaction between the successful brand and the user has been completed. Essence

The second is the specialty of brand and community operations. Every time I listen to Netease Cloud Music, it is not only the most in line with each of our tastes, but also the comments and stories below each song. This is the core social value of Netease Cloud Music. As we all know, the new forces represented by Wei Xiaoli are also keen on building their own user communities, and major traditional car companies are no longer limited to car manufacturing and selling cars, and they have begun to transform to the role of serviceists. Starting from this, Netease Cloud Music has accumulated rich experience in brand marketing and user operations in the past. By using its own platform to operate and marketing advantages, it empower car companies, closer the relationship between automobile brands and car owners, and help brands enhance the brand's effort. Promote the transformation of car companies in the second purchase of consumers. For example, after helping Xiaopeng launch the owner to create a song, Netease Cloud Music immediately helped Xiaopeng create an account number of "Xiaopeng Automobile Pengyou" and the "Pengyou Society" song list on the NetEase Cloud Music Station. The series of continuity of the series, continuously promoting the singing of the song and the spread of the brand's influence, and proved that the ability of Netease Cloud Music can help car companies in brand marketing and user operations. These specialties in brand and community operations allow Netease Cloud Music to continue.

Third, the infinite potential and creativity brought by young user groups. As the current platform with the highest proportion of users in the online music industry in the online music industry, Netease Cloud Music has undoubtedly having a key to master the future. Of course, it is also a potential user group of many IoT manufacturers. More importantly, these young consumer groups have more open consumption concepts than their parents, more keen to embrace new consumption trends, and also be willing to try new product experience. These users' characteristics and the banner of "intelligence" IoT manufacturers can be said to be born with a pair. These special traits allow Netease Cloud Music to be said to be the Aboriginal people in the Internet of Things era. In -depth fusion, so that the Internet of Things has the temperature of music.

Third, where is the future of the interconnection of all things? We will find that in the era of the entire mobile Internet to the development of the Internet of Things, we will find that in this era of all things, the carrier is changing almost every day. It appeared, and among these products, the growing audio -visual needs are constantly growing. In 2016, we said that the time for each person to entertain and leisure every day is limited, which is basically 4 hours. This theory is in the theory. It was quite clear that year, but the space for the total time of the national time in the era of all things was expanded by unprecedented. The latest CNNIC data showed that everyone's daily entertainment and leisure time has increased to 5 hours and is still growing.

For example, the smart car market occupied by new energy vehicles, this time is actually the concept of the total time of traditional nationals. Because of its unique accompaniment attributes, it can bring more enjoyment to everyone. Today, the city is getting bigger and more and more commute time. Smart cars are becoming a new battlefield for the online music industry market. In particular, the development of new energy vehicles and autonomous driving is changing with each passing day. If one day of the full application of autonomous driving, automobile smart cockpit will become a new track, and online music will have a broader development track.

Whoever can master the future will have the hope of development. Among them, Internet companies represented by Netease Cloud Music have begun to lay out, and they are fully seizing the market for the market. Do you understand such a layout?

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