In the global industrial chain change, can "digital toughness" help enterprises cross the cycle?

Southern Finance All Media Reporter Wu Liyang Intern Zhong Zehan Beijing Reporting Beijing

In recent years, digitalization has been a problem that is difficult to bypass different industries in transformation and upgrading. Driven by the target of reducing costs and efficiency of digital technology, more and more companies pay more and more attention to data and online office. The introduction of digital platforms and tools to build a digital era management system.

On the other hand, under the continuous change of geopolitical conflict and epidemic influence, the global economic external uncertainty has increased significantly, and the international industrial chain has accelerated the reconstruction. In this context, the demand for enterprises to improve market insight and digital management has become increasingly increasingly demanding Urgent, but some companies, especially non -Internet companies, are particularly non -Internet companies. Because of the complex production links and changing business scenarios, their digital transformation faces many difficulties.

On September 21, the Nail Digital Leading Enterprise 2022 Autumn Summit was held in Hangzhou. Focusing on the annual digital trend keyword "digital toughness", multiple company representatives combined with their experience in digital transformation in different industries, how to do it in the global industry. Under the Digital Crossing cycle under the Chain System Change Bureau, the uncertainty of the industry was shared and discussed.

A number of enterprise representatives involved in exchanges mentioned that the market environment has changed rapidly, and enterprises need to build a more scientific and rational management system through digitalization.

Digital pain points need to be solved urgently

In the era of digital economy, data has become a new production factors that can stimulate productivity and change production relations.

A report released by Pwa in early 2022 shows that the keywords of the annual report of 1,000 enterprises are analyzed. Compared with five years ago, two -thirds of the companies today are more frequent when communicating with shareholders. "data".

At the top -level design level, in April 2020, the Central Committee of the Communist Party of China and the State Council issued the "Opinions on Constructing a more comprehensive factor market -oriented allocation system and mechanism" to list data with traditional elements such as land, labor, capital, and technology as the core production factors. And require the cultivation factor market.

However, in the digital practice of most industries, the lack of liquidity and real -time data is just a bunch of rigid numbers. It can neither reflect the operation of business in time, provide a reference for business decisions, and use it as a stable market element to directly apply to production and directly in production and market elements. Marketing.

Taking manufacturing enterprises as an example, it often has complex production and sales links. Although there is data precipitation, it is often scattered in different links and systems. High -level managers lack effective tools and methods to understand and use them.

Bosideng CIO Dai Jianguo mentioned in the sharing that in the past, the front end of the enterprise and the information of the back end, online, and stores could not realize the same frequency. The splitting is an uncertain battlefield. "

He further stated that for non -Internet traditional enterprises, most of them will face irregular data governance in the process of digitalization. Full links, real -time, full -scale collection cannot be done, and lack of efficient online collaboration tools.

From a macro perspective, the gap between digital transformation between enterprises is also further widening. The "2021 Chinese Enterprise Digital Transformation Index Research" released by the cooperation of Essen and the National Industrial Information Safety Development Research Center pointed out that the gap between the digital transformation scores of leading companies and other enterprises in 2020 has reached 35 points, and the growth rate gap between the revenue growth rate of the two has been from The 1.4 times before the epidemic expanded to 3.7 times, the strategic lack of position, the lack of direction of the transformation, the construction of digital ability is difficult to deepen, and the difficulty of digital transformation input is the main problem facing digital transformation of Chinese enterprises.

"Combined with the problems encountered by many enterprises in the process of digitalization, we can find that most of the problems are on the upstream and downstream of the organization, business, data, security, and the industrial chain." In order to solve the above problems, it cannot be digitized for digitalization, and digitalizing cost reduction reduction and efficiency is the standard for testing whether digitalization is successful.

New thinking of "digital toughness"

Based on the thinking on the above issues, following the keyword "digital productive forces" of the trend of the organization conference last year, this conference put forward the new annual digital trend keywords- "digital toughness".

In the era of digital economy, data has become a new production factors that stimulate productivity and change production relations. From the perspective of nailing, digital toughness refers to the ability of enterprises to use digitalization as a tool or means, to reexamn the organizational process and business processes, and to accurately and rational digital definitation.

In fact, under data blessings, more and more companies have begun to show stronger market toughness when they face the impact of changes in the production environment. According to Xie Yan, the information manager of Shanghai Mitsubishi Elevator, during the Shanghai epidemic in April 2022, Shanghai Mitsubishi Elevator, which had just switched to digital office, opened 17863 online meetings, with averaged 226 meetings. , Greatly reduced the impact on the company's business.

"The purpose of digitalization is not only to drive the transformation and innovation of enterprises, bring business growth, but also the core is forging the toughness of the enterprise to respond to the uncertainty of the external environment." Said Qi Guohuan, chief information officer of Shanghai Mitsubishi Elevator.

According to a survey conducted by the global CEO of global corporate companies, the three aspects of its focus in 2022 are technology, efficiency, and growth.88%of the CEOs interviewed said they would maintain and increase IT basic expenditures in 2022.In terms of nailing, in the short term, digital toughness is the ability to solve the problem of survival.Through digitalization to build agile organizations and rational management, the entire link digitization is achieved; in the long run, digital toughness is the ability to help enterprises cross the cycle.At present, the global economic environment is full of uncertainty. Digital toughness is the ability to help enterprises cross cycles and achieve sustainable operation.

"Digital toughness is becoming the apparent competitiveness of the enterprise. How to build the digital productivity of the enterprise and the realization of tough growth are issues that every entrepreneur needs to think about." Ye Jun, president of Dingding.

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