Agricultural product live broadcast and cargo, how does fintech embrace rural revitalization?

Since 2018, the government has been established as the "Chinese Farmers Harvest Festival" every year. The protection of agricultural production and operation and the increase in farmers' income have also become the top priority of economic and financial policy formulation. When hundreds of millions of farmers celebrate the harvest and enjoy the harvest, the positive forces of all aspects of the society are also in all aspects of the circulation and sales of agricultural products in all aspects, and ensure that the harvest of agricultural products truly brings the substantial promotion of farmers' income. On the occasion of the 5th Farmers' Harvest Festival, fintech head enterprises that actively carry out rural public welfare loans, Xiaoman, co -organized by CCTV, co -organized by CCTV 2022 Chinese Farmers' Harvest Festival to help farmers' public welfare live broadcast, for more than 20 Public welfare to help agricultural products for live broadcast and cargo is an active measure for the innovation of agricultural products in the digital economy era.

The destiny of the enterprise should be firmly bound with the national strategy. Without strong support for the national strategy, it is impossible to have the long -term development of enterprises in the future. The revitalization of rural areas is a major national strategy promoted by our country, and it is also an important support for ensuring that my country's economy and domestic cycle and high -quality economic growth in the next 30 years. As a head institution, actively investing in rural revitalization is a major measure for the performance of social responsibility in the big era, and a long -term deployment of long -term business interests. Hundreds of millions of farmers in China have become rich with national strategic support. Its financial demand and technical support for its production and operation consumption is the largest market in China in the future, and it will provide countless possibilities for the development of financial technology companies.

By looking for its own positioning in the national strategic deployment, my country's fintech industry is on the right path as a whole. While effectively promoting the improvement of financial services' real economic efficiency, it continues to achieve its own social value. For rural rejuvenation, it is not possible to achieve the simplicity of financial transfusion. In the small loan practice of the father of inclusive finance, Enus's small loan practice, more emphasis is that for the support of farmers' industries, only the blood circulation of rural agricultural farmers can be smoother. Obviously, Du Xiaoman also deeply realized this in the process of helping farmers' income improvement.

In the era of digitalization, the improvement of farmers' hematopoietic capabilities requires the help of digital empowerment. In the innovation model of Du Xiaoman to help farmers, we have seen the huge potential of fintech and digital economy in solving agricultural and farmers' "blood transfusion" and "hematopoietic" problems, and support the production and operation of farmers with financial technology discount funds, and in order to use the discount funds of fintech to support the production and operation of farmers. The live broadcast and cargo model under the digital economy helps farmers to solve the problem of agricultural product sales, break the regional restrictions of the source of production funds and the regional restrictions of agricultural products, and realize the poverty alleviation and national assistance of a village; At the same time, the construction of rural areas is expected to truly achieve precision poverty alleviation and start a new model of digitalization of rural revitalization.

For fintech companies committed to the real economy of financial services, it is not necessary to take the road of big data to the big big data, but more importantly, it is down -to -earth, and the problems of some groups, especially vulnerable groups, in the social and economic development. As far as companies such as Small Manchu are concerned, they provide interest -free loans for rural industry leaders, helping farmers to better sell agricultural products with the help of numbers. They are constantly building closed -loop scenarios that form public welfare scenarios. Growth and common progress.

In the process of growing up with fintech companies and farmers, the pioneering spirit of farmers is constantly being stimulated. Taking the live broadcast activities organized by Xiaoman as an example, the agricultural products supported by the public welfare loan did not flow to millions of households through big -name stars, but excavated some folk power. Ordinary farmers, they have a deeper understanding of agricultural products and have strong feelings for farmers' groups. The land family contracting in 1978 was the creation of the peasants themselves. Today, the farmer should also respect the farmers' pioneering spirit in the process of pushing agricultural products through the Internet to the national market. In the live broadcast era, we need farmers to produce their own big V and Internet celebrities. The big V and Internet celebrities cultivated on these rural soils have more in -depth understanding of the needs of agricultural product terminal customers with technical support. They are better at selling their own things with the help of the Internet in the way of ordinary people. Help the people to become rich and form a cultural identity, so that the domestic cycle is smoother and efficient.

(Chen Wen, Director of Digital Economy Research Center of Southwest University of Finance and Economics)

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