More than 7,000 new companies in Chengdu digital cultural and creative industries have been added a year ｜ Go all out to fight for the economy

Cover Journalist Zhu Zhu

Data from Tianyan Check shows that as of September 23, 7,292 companies related to "digital cultural and creative" since this year. Practitioners said that the epidemic did not have much impact on the industry, but the digital cultural and creative field represented by "virtual idols" and "digital people" became a new outlet.

Recently, the reporter walked into the Gazelle Valley digital cultural and creative industrial base in Chengdu High -tech Zone. He saw a large number of entrepreneurial enterprises gathered here, and the first week of resumption of work and re -production had resumed vitality. The reporter learned that in the first half of this year, many companies such as Aurora Club and Shiyou Technology have obtained financing, which reflects the toughness of Chengdu's new economic development. With the entry of high -quality entrepreneurs and capital assistance, it will continue to inject the development of the digital cultural and creative industry in Chengdu for development and development. power.

Beijing company comes to Chengdu

Explore new opportunities for development in the field of digital cultural and creative

At present, Chengdu is building the most suitable city in China. The "14th Five -Year Plan for the Development of Digital Culture and Creative Industry in Chengdu" proposes that Chengdu will build a 100 billion -level digital cultural and creative industry cluster. By 2025, a relatively complete modern market system, factor support system and policy security system will be formed. The main indicators of digital cultural and creative industries are at the forefront of the country.

Data from Tianyan Check shows that as of September 23, Sichuan's existing "digital cultural and creative" related enterprises were 27,000, while the relevant companies in Chengdu accounted for 69.21%, ranking fifth in the country. In 2021, more than 7689 "digital cultural and creative" related companies in Chengdu, with an annual registration growth rate of 189.2%.

Tianyancha shows that more than 7,000 new companies in Chengdu have since since this year.

"We set up branches in Chengdu in March this year, because the national business showed a well -spray development, and wanted to further expand business disk and digestive capabilities." Create a custody center of a digital man.

As one of the earliest batch of "digital people" in China, Shiyou Technology has "resurrected" more than 600 digital people. Recently, the company has also completed the second phase of the second phase of A+round of financing, and the investors behind them include listed companies Jiecheng, Tiandi Online, and Duwen Capital "Yuan Cosmic Fund No. 2".

Shiyou Technology has "resurrected" more than 600 digital people.

"The epidemic does not have much influence on us. It is precisely at this time that many activities have no way to hold offline, bringing new opportunities to the 'digital man' industry. The most important thing after this resumption is to improve the Chengdu team as soon as possible." Lei Zhengli felt that the Chengdu government has greater support in the field of digital culture and creativity. The talent here is high, the content is self -evident, and the ecology of digital cultural and creative ecology is relatively complete.

Domestic and foreign development development

Chengdu virtual idol company has harvested financing successively

In addition to "digital people", "virtual idols" also stood out from the field of digital culture and innovation. At present, the "virtual idol" company in Chengdu is roughly divided into technical providers and content producers. Previously, the virtual idols "Sichuan Girls" created by several culture created by Chengdu have gained the favor of capital and fans.

The reporter learned from the iQiyi Trend Culture Square that many digital entertainment companies are gathered here. Among them, Aurora Society is a service provider of the virtual entertainment industry chain. Applications and other fields. According to reports, the company completed millions of yuan of angel round financing in April this year, and has launched more than 100 virtual idols such as Serafina, Huayuchun painting, and more than 100.

Aurora has launched more than 100 virtual idols.

"Although the industry has developed rapidly, many companies enter the bureau's" virtual idol "track, but with full personality settings, it requires a certain level of technical level and production costs." Many speculators will be sieved, so most of the companies staying have some gold content.

Speaking of the plan of the second half of the year, Lu Luoyi said that Aurora Hope hopes to quickly expand the scale of overseas markets. "In the early stage, we are mainly Europe and the United States, and will gradually enter Southeast Asia in the future. Big, there is still a lot of space in the European and American markets. "

As an entrepreneur and investor who has been deeply cultivated in the field of digital culture and innovation, Lu Luoyi also saw the development trend of the industry. She said that in the past, enterprises will only go to sea after the development of China is better, and now most companies are both parallel. Under the current trend, as more domestic companies go to sea to develop, they have also put forward new new entrepreneurs' capabilities. The requirements are forced to produce high -quality content output.

Take the "Dongfeng" of the Yuan Dynasty

Future digital cultural and creative core is technology+content

Since 2020, the concept of the Yuan universe has been promoted by capital, and virtual idols and digital people have gradually entered the public vision. The commercial operations in the field of digital culture and innovation are in full swing.

Ai Media Consultation "2022-2023 In-depth Research and Investment Value Analysis Report in China" pointed out that Chinese virtual digital people drive the industry market to show a strong growth trend, which is expected to reach 640.27 billion yuan in 2025.

"We found in the company's business development that having a 'digital man' is equivalent to having the same concept like Douyin, Weibo, and WeChat public account, because it is a transmission carrier and a digital asset." In recent years, Lei Zhengli has seen that whether it is the government or the Wenyou, every enterprise and organization are now planning to have their own "digital people". At present, the "virtual idol" and "digital man" track has reached the early precipitation period. What are the opportunities or bottlenecks of the development of the industry? Lei Zhengli told reporters that due to technical restrictions and other reasons, the production and operating costs of "digital people" have not dropped enough to be low enough, but most of the head companies are involved in and spend energy to do the layout. Increasing competitiveness, the future must be a combination of technology plus art.

Lu Luoyi also believes that the field of digital culture and innovation is a dual -drive in technology and content, and companies that are more low -cost and high -efficiency can seize the market faster. "For example, a virtual idol is created, and there are many application scenarios. , Innovative innovation in content and technology, not simply innovating in business models. "

[If you have news clues, please report to us. Report WeChat Follow: IHXDSB, Report QQ: 3386405712]

- END -