Australia's "2022 China Brand Value Evaluation Information List" brand value is recognized again

Recently, the China Brand Construction Promotion Association, the China Assets Evaluation Association, and the Xinhua News Agency National Brand Engineering Office and other units jointly released the "2022 China Brand Value Evaluation Information" in Beijing. The release list shows that Australia Yiyou ranked third in the field of food processing and manufacturing with the brand strength of 840.

It is understood that the public welfare "China Brand Value Evaluation Information Release" jointly organized by the Chinese Brand Construction Promotion Association has lasted for 9 years. It is an important measure to establish a brand value evaluation mechanism with Chinese characteristics and promote Chinese brands to the world. The evaluation content includes 13 aspects such as brand influence, market performance, industrial scale, and industrial benefits, and predict the future development trend.

The number of brands participating in the evaluation this year reached 1056, covering the leading enterprises in most industries, which can break through from many strong companies, showing Australian Young's strong brand strength.

It is worth mentioning that in the first half of this year, Australia also launched the "China's Fortune 500 List" released by Gybrand, the international authoritative brand value evaluation agency, and became one of the 11 companies in Hunan Province. Gybrand's assessment combines the current intricate international and domestic situation, and based on the brand's current income situation and future income forecasts, the value of each brand is comprehensively calculated from the brand fundamentals, brand strength, and brand contribution.

Since 2003, under the guidance of "global nutrition, care for growth" corporate mission, after 19 years of development, Australia You has formed a formula for infant formula, children's milk powder, adult milk powder, nutritional products, probiotics, nutrition and health services At the whole stage of life, the nutritional care system, its brand products such as Jiabei Aite, Hepnuokai 1897, and capacity are not only the trust of thousands of families in China, but also exported to more than 60 countries and regions around the world.

In the era of digitalization, Australia knows that the vitality and value of the brand has become an important factor in leading the development of the enterprise. In recent years, Australia Youyou has continued to pay attention to brand building on the basis of making products and services well. He has joined hands with its various sub -brands at the China International Import Expo many times to highlight the charm of international brand. And carry out offline fairy dramas and other methods to provide target users with better and more creative interactive experience and content expression, and continuously enhance brand awareness and reputation.

The many selected brand value lists are the full recognition and encouragement of the Australian brand strength. Australia is going out of a clear path of brand development. While achieving self, it also helps Chinese brands to the world.

(CIS)

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