Pick up online for 30 minutes to deliver, the trillion instant retail market opens a new space for employment

The rise of "instant retail" is one of the biggest changes in China's retail market in recent years. The "China Online Retail Market Development Report in the First Half of 2022" issued by the Ministry of Commerce clearly mentioned "instant retail" and pointed out its important value in "online and offline deep integration". "White Paper Research White Paper Study of the Real Estate Retail Open Platform Model" shows that by 2025, the scale of the real -time retail model will only reach approximately 1.2 trillion yuan.

The main characteristics of instant retail are "online ordering online, 30 minutes off offline", and its supply high depends on local stores. Based on this basic attribute, the development of instant retail formats has also created more local employment opportunities. Among them, there are one million -level new occupations such as "sorters" and "Internet contractor", as well as a large number of new occupations such as "Fruit Quality Inspectors" that meet new needs through new skills, and have absorbed college graduates and graduates and college graduates, Veterans, migrant workers, and new generations of employment groups have devoted themselves to them.

Experts said that with the development of real -time retail formats, the new employment form has gradually evolved into a new occupation with clear standards and clear tasks. While expanding the professional landscape and allowing workers to have more employment and new choices, it also helps to open up new employment employment The occupation of the formal employee has expanded the scale of middle -income groups, and helps social labor to achieve transformation.

Sorting staff market demand surge

"Ding -you have a new takeaway order, please handle it in time!"

In a stationery store in Yanji City, Jilin Province, the single receipt machine frequently issued a prompt sound. Sun Yan shuttled between the shelves, accompanied by the "Didi" sound of the code -scanning machine, and the products were neatly added to the packaging bag. Within two minutes, Sun Yan returned to the packaging table and handed the sorted goods into the hand of the delivery staff.

Sun Yan's position is known as "sorters" in the industry, and is one of the new types of new occupations born in the instant retail industry. Since the epidemic, a large number of physical stores have access to the real -time retail platform, and have opened up new development paths by undertaking massive online shopping needs. Sun Yan's "Gorgeous Stationery Store" is also connected to the Meituan platform. The service radius of the store has expanded from 1 kilometer nearby to 3 to 5 kilometers around. Driven by various consumer demand, its online business has increased. The current monthly order volume has reached more than 5,700.

"With the changes in consumption trends, more and more people are willing to" take out everything "." Sun Yan said that due to the more diverse and personalized online demand, the category of the stocks of stationery stores is also richer. "300 square meters of 300 square meters. There are more than 5,000 kinds of products in Mi's shop, and the sorters are the 'living map' in the store, which is very clear about the placement of each product. "

"Sorters are not just 'ferries' ferryers ', they are also' quality of quality." Sun Yan said that during the work process, the sorters not only undertake the work of quickly sorting the product out of the warehouse, but also have to follow from Reviewing related products and other aspects such as appearance and validity period to ensure the quality of the product.

"The basic income of each month is 3,000 yuan. Other calculations are calculated in order, and the ladder rewards at the time of explosive orders, my salary can support half of the family income." Sun Yan said.

Instant retail is rooted in local supply, creating local employment positions in various regions, and also providing practitioners with opportunities to work nearby. With the rapid development of real -time retail formats, professional sorters like Sun Yan have appeared throughout the country, which effectively drives employment of housewives and college students near the store.

Wal -Mart China has publicly stated that it has created a total of 35,000 sorting employees within two years. According to industry estimates, sorters on fresh and miscellaneous platforms such as Meituan, Ding Dong, Park Park Supermarket, Hema and other raw mixed platforms have created nearly 100,000 jobs. Coupled with market entities such as chain supermarkets, convenience stores, and husband and wife shops across the country, the overall employment scale of sorters is expected to be about one million. With the development of real -time retail formats, this scale will continue to grow.

New types of professional layers are endless

In addition to sorters, the online delivery person who was officially included in the national occupation classification catalog in 2020- "Takeaway Brother" is also one of the new types of instant retail formats. According to data from the National Bureau of Statistics, as of the end of 2021, the online delivery officer has provided an employment position for about 13 million people, accounting for nearly 1 % of the national population base, and it has become an important part of the "storage pool" of social employment.

At present, the real -time retail format is still maintaining rapid development. China Merchants Securities believes that in the next five years, the annual compound growth rate of the instant retail market will reach 36 %. Irai Consulting believes that in 2021, my country's retail O2O penetration rate is about 1.6 %, which is expected to increase to 7.8 % in 2025, and the instant retail scale in 2025 is about 1.2 trillion yuan.

In this regard, some experts said that the rise of the new model will give birth to a large number of new jobs. For example, due to the requirements of quality commodities and services, instant retail has spawned a variety of new occupations including fruit "quality inspection", new product research and development, and online operations in various vertical fields, and also provides a large number of employment positions.

Zhao Yao, a "post -95" guy, is a "grape santalist" in Binchuan County, Dali Bai Autonomous Prefecture. He holds a sugar measuring instrument every day and gives 2000 string of sunny roses under the vine. After the grape's sugar degree is 16 to 18, it can be sold on the real -time retail platform.

"People are willing to buy grapes on the Internet, mainly because of the quality of trust platforms." Zhao Yao said that "sugar measurement" like him is the quality of grape quality. According to Zhao Yao, the annual season of grape production and sales, large vineyards are responsible for sugar measurement. The sugar measurement group is mainly composed of the "post -95s" younger generation, which has driven many young people to return to their hometowns. It is understood that the monthly income of the sugar meter is nearly 8,000 yuan, and the center of the origin is the middle and upper level. New occupations open more employment "wind outlets"

Zhuo Xian, deputy director of the Development Department of the Development Research Center of the State Council, said that the development of the digital economy provides fertile soil for the development of new occupations. Because of its high inclusiveness and flexibility, the new employment form not only helps relieve the employment pressure of key groups, but also helps to cope with the uncertainty of the employment market, increase the income of workers and improve people's livelihood.

On the one hand, digital technology has largely facilitated supply and demand in the labor market, and maximized the boundary of the labor market. Data show that this year's university graduates have reached 10.76 million, including more than 4 million college students, coupled with 3-4 million secondary school students each year, more than 7 million college education only enters the labor market each year. In the process of new demand and new supply, through platforms such as Meituan, more and more people can follow their own interests, skills, time and various resource employment, to alleviate the structural contradictions of the employment market, increase income income, increase income Play an important role in other aspects.

On the other hand, digital technology has continuously refined the division of various fields, creating new types of professionals such as sorters, glywed candy testers, etc., and continuously improves the quality of employment. In this process, the platform economy improves the accessibility of goods and services, and has also awakened many potential market demand.

"Taking real -time retail as an example, people's demand for instantians has gradually formed a new consumption habit. And these new demands have further transformed into the demand for labor in the market, which derives high -quality employment positions and promotes promoting The profound changes in the entire social employment structure. "Zhuo Xian said.

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