Steady growth · Look at Guangming 老 | The old business district is rejuvenating!Visit Guangming District Gongong Tomorrow Rainbow Shopping Mall

In recent years

Light and in -depth promotion of prosperous urban economic activities

The popularity of the business district is constantly gathering

The business quality has improved significantly

"Gongming Commercial District" is a light tradition

Business Center, Consumer Center

The business district passenger flow is large

Rich in the format

Differential development pattern

Effectively release different types

Consumption needs with levels

How does the old business district rejuvenate?

The reporter recently visited the earliest large department store center of "Gongming Commercial District" -Gong Hong Shopping Mall tomorrow. Chen Xinxia, ​​the person in charge, said that in the context of normalized epidemic prevention and control and the rapid economic and social development, the public will continue to play a basic role in consumer tomorrow. It is necessary to adjust and upgrade the shopping experience in time according to market changes, so that the business district can be promoted to maintain vitality and develop steadily.

01

Optimize product upgrade service

Improve the shopping experience

It has been 12 years since the opening of the Rainboy Tomorrow. It is a veritable "veteran" department store in Guangming District. It is the most familiar and emotional shopping mall for many residents of Guangming. According to reports, the Gong Rainbow is one of the most popular Tianhong Shopping Mall in Shenzhen. The sales performance is among the best. In 2022, the highest day passenger traffic is nearly 50,000.

Chen Xinxia, ​​General Manager of Gong Hong tomorrow, said that in order to cope with market changes, the mall will optimize and adjust the goods every year. "Especially in the past two years, we have upgraded the full -category image, increased the proportion of catering, service supporting and other formats, and meet the needs of customers in all aspects." Chen Xinxia introduced that in addition to optimizing the quality of goods and merchant categories, shopping malls also also The environment from the inside to the outside world is transformed and upgraded, and the environment is more comfortable and quality. The reporter visited that there were many customers' rest areas in the mall. The environment was warm and the shopping experience was significantly improved.

02

Open community to increase interaction

It is more convenient for delivery to home

With the development of socio -economic development, consumer consumer demand has continued to upgrade. Chen Xinxia introduced that in order to continue to build high -quality services, the public will open more than 400 communities tomorrow, with the maintenance of special personnel to provide members with more targeted and humanized services. Activities to enhance the communication and interaction between shopping malls and consumers, so as to know the needs of consumers more accurately.

In terms of consumption model, Tianhong Mall's digital platform is at a leading level in the national retail industry. According to statistics, more than 200 counters in the Honghong Mall have been launched in the Tianhong APP and applets in the Honghong Mall, which can achieve the national sales of the country. "The business can realize 2 hours of delivery within 6 kilometers, allowing customers to have a more convenient and fast shopping experience. 03

Carry out great efforts to promote

Bring a real discount to customers

The new coronary pneumonia's epidemic has caused economic and social activities to be impacted, and its impact on the consumer market is particularly obvious. Chen Xinxia admits that compared with the epidemic, the passenger flow of the mall has decreased in double digits, and the operation of the mall is facing a lot of pressure. However, she still expressed confidence. "While we are doing the epidemic prevention and control, we are actively trying to protect people's livelihood and promote growth. We will serve our customers in the Guangming District and drive the economic growth of Guangming District."

At the same time, she also praised a series of consumer measures for the government. "Since this year, Shenzhen and Guangming District have successively introduced various consumer subsidies. Our malls have also actively guided customers to participate in government consumer subsidies. I have also held some more intensive promotional activities to bring real shopping discounts to citizens, and the participation is high. I also thank Gongming Street for targeted service companies to quickly solve some of our difficulties. "

According to reports

Except for the Gong Rainbow Tomorrow

The traditional business district of Gongming Street will continue to upgrade

Continuously inject new energy and emerge new vitality

Social economy for Guangming District

Contribute with the quality of life of residents

Content source: Baoan Daily Guangming Merchants Media

Edit: Yan Ziyi

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