After the 90s, "new farmers" "sowing" new ideals in the suburbs of Shanghai

Today is the fifth "Chinese Farmers' Harvest Festival". The theme of this year's event is "Qingfeng Harvest Welcome Getting". Twenty victories were held. The reporter learned that in recent years, a number of post -90s "new farmers" have emerged in the suburbs of Shanghai. Today's rural areas are also a very popular hot land, and the new model of rural industries is constantly emerging. The addition of these "new farmers" has enhanced rural development momentum. They have the vision and wisdom of traditional agriculture, and use youth and sweat to cultivate their careers on the field of hope, and "sow" new ideals. They took root in the countryside and devoted to the construction of the countryside, and now they have also ushered in their own "harvest season".

"Grape expert": Zizhi's father's business, constantly challenging the cultivation of new tricks

In Luxiang Town, Jinshan District, there is a well -known "Grape King" -Lu Yujin, the chairman of the Shanghai Shiquan Grape Professional Cooperative. The grapes he planted not only won the gold award and the market recognition, but also allowed the local and even the Yangtze River Delta region to Fruit farmers successfully became rich. Today, his 29 -year -old son Lu Junjie has also become a master of grape planting experience in 8 years.

During the college of Lu Junjie, he used his spare time to help his own vineyards to help his father and workers from the Guo Tian learn grape planting technology. "My father has been planting grapes for more than 20 years, and his ears have made me have a strong interest in agriculture since childhood." When he graduated from college, he resolutely chose to return to Luxiang to work for a fruit field.

In order to improve the efficiency of work, in 2020, Lu Junjie and the cooperative technical team began to study the new grape cultivation model -a grape facility and cultivation frame that can be used for mechanized cultivation. The membrane covers 8440 improved greenhouses more than 30,000 square meters. The greenhouse uses automated facilities to control the temperature. When the set temperature value is reached, the greenhouse will be automatically turned on or closed. In this case, it can save 25% in spring grape management. Artificially.

In addition to studying planting technology, Lu Junjie and his wife are also responsible for online sales. He not only sells his own grapes, but also helps the old -fashioned fruit farmers to sell together.

Perhaps the reason why the land is exposed to the land all year round. Lu Junjie feels smart and capable. In recent years, the new grape varieties "Shenhua", "romantic red" quotation and cultivation technology research, "Sunshine Rose" raisins without nuclearization cultivation Technical research and promotion, which was evaluated by the Science and Technology Commission of the Jinshan District Science and Technology Commission and passed the acceptance. Individuals were also awarded the title of Shanghai Grapeman in 2021.

"King Zongzi": Cross -border corn, open the new world of farming

In the ancient town Fengjing, Chen Xun took the farmers to pick the first batch of corn this year with high temperature. After harvesting, the "Shen Ke Tian No. 1" with the "Bloodline" of the Shanghai Academy of Agricultural Sciences was loaded into Chen Xun's own food processing workshop and made into an instant corn stick. "After busy with the corn of corn", this is Chen Xun's new attempt.

Chen Xun, who was born in 1991, began to contact e -commerce when he was in college. In 2016, when the rice shop appeared in the ancient town of Fengjing, he smelled another business opportunity. Essence At that time, he registered a business license and opened the zongzi online store. The experienced "old master" sold Fengjing Zongzi to all parts of the country. During his return to his hometown, Chen Xun brought the traditional handmade rice dumplings into the production workshop to achieve semi -automated production. The production capacity reached more than 30,000 per day. He has also become the head of Shanghai Fengxiang Food Sales Co., Ltd., and it is also the fourth generation of "Fengjing Zongzi". Now he shoulders the burden of revitalizing the old Shanghai brand "Ye Juxing".

However, after the hot sales period of the Dragon Boat Festival, the equipment of the factory began to be idle, and the corn sowing at that time was just mature and could replace the rice dumplings. In 2021, Chen Xun quoted a small batch of "Shen Ke Tian No. 1". He used the existing production workshop to explore the appropriate processing method, produced thousands Essence In this spring, he signed a cooperation agreement with farmers in Shengxin Village, Xiafang Village and Laqiao Village in Fengjing Town. The farmers were planted by farmers. It is also really increasing income.

"Rice Youth": determined to let local agricultural products "touch the net" out of the village

Chen Jianyu, born in 1994, is the head of Shanghai Shengzhi Agricultural Products Co., Ltd.. In this field in Zhujing Town, Jinshan, he has been working on a straw hat for 8 years.

Sheng Zhi started from the hands of Chen Jianyu's father and started to operate large raw materials. In 2013, it began to carry out rice planting and agricultural product acquisitions locally. From then on, the faith of Chen Jianyu's "tied into the rice industry" was initially determined. In the next few years, Sheng Zhi built his first rice processing plant in Kingsoft, opened up the purchase and sales channel, and won the trust of surrounding farmers.

"Jinshan has continued agricultural products in the year and four seasons, and ordinary people are not worried about bad planting, but are worried about not selling." As a younger generation who grew up in the tide of informatization, Chen Jianyu had himself a long time ago with his fist on the countryside farmland. The calculation is to create a business model that is different from his father. In 2015, he opened the live broadcast room to his small farm courtyard and took his own rice live broadcast to "test hand", and the response was good, which also made him more believed that the vast future of agricultural products "touch the net".

In 2016, Chen Jianyu built his own e -commerce team and developed the "Come Jinshan Baixiang" sales platform with independent intellectual property rights to get a response from many farmers. After years of development, the platform has signed a contract with land, rice, green organic vegetables 352 bases, driving sales of over 67.438 million yuan, also connecting small production of each household to the city's large markets. "We are advancing Daohua Bay rice processing and storage of fresh -keeping industrialization projects. The project covers an area of ​​80 acres. It is expected to drive more than 500 rice growers in the future and promote farmers to increase their income by more than 3 million yuan. The factory will be enabled first, and then it can be dried more than 60 tons of rice daily. "Chen Jianyu introduced.

After this year's rice is accepted, Chen Jianyu will focus on the upcoming construction center of Daohua Bay Youth Service Development Center. A series of experience courses and activities supplemented by the non -heritage project of Zhujing Town. At that time, the "rice flower" character IP will also be launched to create the first agricultural product promotion live room in Zhujing Town, which will continue to help the promotion of regional characteristic agricultural products and create a local agricultural brand. "Our good agricultural goods not only have to produce, but also sell them. We can't bear the soil and soil."

---

Author: Bo Xiaobo

Edit: Fan Jing

---

*Wenhui exclusive manuscript, please indicate the source for reprinting.

- END -