Du Xiaoman joined hands with CCTV.com to open the public welfare live broadcast to bring goods to the agricultural products of Fujian, Shaanxi, Chongqing

On September 23, the Chinese Farmers 'Harvest Festival, CCTV and Du Xiaoman launched the "Coincident Time" Farmers' Harvest Festival Public Welfare Live Campaign to bring live goods for nearly 20 public welfare agricultural products. The landing area of ​​"Little Manchu Plan".

This public welfare live broadcast, on the one hand, hopes to use the influence of 50 million fans under the Douyin account to help high -quality agricultural products "out of the circle", create regional brand influence, and drive product sales; on the other hand The farming culture and rural traditional culture spread the Damei countryside.

During the live broadcast room, CCTV host Cao Yanyi, Ten million -level fans of the three farmers from the media from the media, the territory Alemu, and the online anchor of the online anchor late -night Xiaoyuer became "auction of farmers' ambassadors" to help various agricultural products help fight "Call". "High -quality" agricultural products set up "traffic vehicles" with immersive scenarios live, and the public welfare agricultural activities have formed a new agricultural special product consumption model and sales channel under the drive of authoritative media and Internet experts. Farmers increase their income and get rich, injecting new vitality into the countryside.

The issue of agricultural product sales is related to the beautiful life of ordinary people. On the one hand, farmers care about how to sell agricultural products and sell a good price. On the other hand, urban residents are eager to buy safe and fresh agricultural products. How to solve the problem of information asymmetry and realize the close connection of agricultural product production and sales? Du Xiaoman United CCTV has launched this public welfare farming live broadcast. He hopes to use the influence of CCTV to break the regional restrictions on the sales of agricultural products, enhance the brand awareness and sales of agricultural products, and help the sustainable development of local characteristic industries.

Regarding this public welfare live broadcast, Chen Daofu, deputy director of the Financial Research Institute of the Development Research Center of the State Council, pointed out: "The sales of agricultural products are the key to ensure farmers' income and achieve high -quality development of industrial development. , Reduced the cost of financing and supported farmers' production and operation. Live broadcast and cargo can break the regional restrictions of agricultural products. Development is conducive to promoting rural revitalization. "

All agricultural products of this public welfare live broadcast comes from the landing area of ​​the "Little Manchu Plan" of Xiaoman Public Welfare interest -free loan project. For example, the live broadcast of the popular product of the Golden Silk chrysanthemum, the origin of Qiaokou Town, Xiushan County, Chongqing, is the first landing area of ​​Du Xiaoman's "Xiaoman Help Plan". The hot products such as Mippi "Mi Pi" Mianxian Hand to Tear Bergot "come from Hanzhong, Shaanxi. As of now, Du Xiaoman exceeds 10 million interest -free loans and landed in 18 towns and villages such as Zhongxi Township and Mianxian, and supports the development of local characteristic industries.

The "Xiaoman Help Plan" was initiated by Xiaoman in 2019. Through the corporate discount method, it provides interest -free loan support for industrial leaders in rural areas. The plan has been Qinghai, Ningxia and other places landed, covering more than 220 administrative villages in 31 provinces and cities across the country.

(Returning entrepreneurs who have been assisted by the "Little Manchu Plan")

Through positive practice, Du Xiaoman has continuously enriched the connotation of public welfare to help farmers. As early as 2020, Du Xiaoman joined hands with CCTV Finance to bring public welfare live broadcast for special agricultural products in Chongqing Hubei. Du Xiaoman also focuses on the development of characteristic industries, providing e -commerce marketing, business management, financial anti -fraud and other training for industrial leaders in Leishan County and Ruyang County, Guizhou, in order to enhance the ability of youth to create wealth, get rich, and rich in rural areas. Revitalization helps rural revitalization.

- END -