From the city of the exhibition to the famous city, how can Jinan play this card?

On September 19, the five -day third China International Cultural Tourism Expo and the first Chinese traditional craft conference ended in Jinan. On September 5, the "13th China Dairy Conference" in Asia's First Dairy Industry Exhibition was also successfully held in Jinan. Since June 1 this year, after the re -exhibition of Jinan, as of the end of August, a total of 66 offline exhibitions were held, with an exhibition area exceeding 1 million square meters ...

The exhibition industry is known as the "accelerator of urban construction" and "touching the world", which is one of the important signs to measure urban openness, urban vitality and development potential. As an emerging service industry, the convention and exhibition industry connects many industries such as industry, agriculture, commerce and trade. It has considerable multiplication effects and is one of the industries with greater development potential. Domestic capital cities, economic developed cities, and transportation hub cities have regarded the exhibition industry as a powerful engine to drive the economy.

Jinan is no exception. In recent years, the provincial capital Jinan has attached great importance to the development of the exhibition industry, and the construction of the exhibition venues has shown a high level of development. At present, the "Cross -shaped" convention venue pattern of "east -west, north and south" is initially formed. There are Jinan High -tech International Convention and Exhibition Center in the east, Shandong International Convention and Exhibition Center in the west, Laiwu International Convention and Exhibition Center in the south, and the Jinan Yellow River International Convention and Exhibition Center in the north. Shun Geng International Exhibition Center.

The layout of the five major conventions and exhibitions has a reasonable layout, the scale is getting larger and larger, and the reception capacity is getting stronger. It can be said that the pace with the expansion of Jinan cities is almost synchronized. At present, the Jinan Yellow River International Convention and Exhibition Center under construction is located in the starting area of ​​the new and old kinetic energy conversion in Jinan. The net exhibition area is 510,000 square meters. It will become the first economic park in the world's integration and development of "exhibition+industry". After the official operation, it will drive more than 130 affiliated industries upstream and downstream, forming an exhibition economy industrial park with an annual output value of 40 billion yuan.

In addition to the construction of the venue, with the continuous optimization and improvement of the industrial foundation, in recent years, Jinan has also successfully held a convention and exhibition activities with strong professionalism and great industry influence, such as the second World Internal Burning Machinery Conference and the first China computing power. Science and technology conventions and exhibition activities such as the conference, the 7th China Intangible Cultural Heritage Expo and other cultural tourism exhibition activities, 2022 Japan (Shandong) Imported Commodity Expo and other consumer exhibition activities, these activities have greatly enriched the exhibition theme.

Jinan Exhibition Consumption is increasingly active, and the exhibition industry has developed rapidly. Data show that during the "Thirteenth Five -Year Plan" period, more than 1,200 exhibitions and international conferences were held in Jinan, which was three times that of the "Twelfth Five -Year Plan" period. Jinan has been rated as "China's Most Competitive Convention and Exhibition City" and "China Convention and Exhibition Brand City", etc., and ranks sixth in the country in the "Comprehensive Index Evaluation of the Development Index of the Chinese Urban Exhibition Industry in 2021". The 17 independent brand exhibitions have passed the International Exhibition Alliance (UFI) certification, ranking first in the province and the forefront of the country.

"Jinan's positioning and emphasis on the exhibition industry is consistent. This is an important prerequisite for the development of the exhibition industry. The results of these two years can be said to be successful. The exhibition industry is not an enterprise behavior and industry behavior. , Even the overall development of the city. "Wang Chenguang, director of the Culture and Tourism Research Center of Shandong University, believes.

The convention and exhibition industry and urban development are interim. Many cities in China have introduced the development plan of the "Fourteenth Five -Year Plan" convention and exhibition industry to win the initiative. Nanjing proposed to create a new economic business card of "Nanjing Convention and Exhibition"; Chengdu will build an international convention and exhibition capital with global influence by 2025; Xi'an will build the "Belt and Road" International Convention Exhibition City. In 2023, it will form a "one nuclear and four districts" city. A new pattern of the convention and exhibition; Jiangxi proposed to make Nanchang into a "central conference city famous city".

The "Fourteenth Five -Year Plan of the National Economic and Social Development of Jinan City and the Outline of the ADSBC in 2013" also expresses this: strengthen the construction of exhibition venues and improve the ability to undertake national and international exhibitions, build an international Convention and exhibition city and high -end conference destination. By 2025, more than 10 internationally renowned exhibitions will be introduced, and more than 20 exhibition projects certified by international organizations will be introduced.

Recently, many special plans such as business, cultural tourism, and green low -carbon cycle of business, and the statement of many special plans for this statement have become more informative and specific. The "Fourteenth Five -Year Plan" Business Development Plan for Jinan City "proposes to build the famous city of the International Convention Exhibition as a leader. pattern. Extend the exhibition industry chain, vigorously develop the "exhibition+" model, and create the exhibition industry cluster with exhibition companies as the leader and transportation, planning, etc.

"The" Fourteenth Five -Year Plan "Cultural and Tourism Development Plan of Jinan City" proposed that it is a new model of the cultural convention and exhibition industry, creating a new highland for domestic cultural conventions and exhibitions, and promoting physical exhibitions and virtual exhibitions, online and offline transactions. "The" Fourteenth Five -Year Plan "Green Low Carbon Cycling Development Plan for Jinan City" requires the green development of the convention and exhibition industry, encouraging the use of exhibition facilities to use, and creating an international exhibition city and high -end conference destination.

"To create a" exhibition city ", you must keep pace with the times. Originally, the exhibition industry focused on the entity. Now the Internet convention and exhibition momentum is very fierce, and it is necessary to move towards the virtual space. The initial development of the exhibition industry requires government support.It is necessary to improve the ability of operations, exhibitions, and post -service. The hardware is okay, and the software must keep up. In addition, it is necessary to connect with the national development strategy to find opportunities. "Wang Chenguang suggested.(Source: Volkswagen Daily)

Edit: Han Luying

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