Why do rural revitalization need to build characteristic industries?These village cadres have something to say

On a certain e -commerce platform, Apple, which is produced in Sugabo Village, Yiyuan County, Liangshan Yi Autonomous Prefecture, Sichuan Province, is particularly welcomed. "It is the most evaluation given after the consumer tastes. However, few people know that Yanyuan once belonged to the typical deep poverty areas in the "three districts and three states". Countless efforts, as well as infinite longing for a happy and happy life.

Yanyuan Xin Apple

Although Apple is small, it is an important industry that supports the hope of the village. With the industry, the village has the foundation of revitalization. At the launch of the Village in Samsung in 2022, China ’s Samsung shared village in 2022, from Yanyuan to Leishan and Guang'an, Guizhou, all cases proved this reason: rural revitalization needs to create its own characteristic industries.

Apple Industry allowed Daliangshan Mountain Village to take a new road

"The Apple industry is our pillar industry. At first, there were only a few hundred acres of apples in our village. Now the planting area is more than 6,000 acres, driving the per capita income of the village to increase from thousands of yuan to more than 15,000 yuan." Chang Zhao Xingzhi showed the relationship between Apple industry and village development with such a set of data. Before the large -scale planting apples, most of the farmers who were also called Toshawa Village at the time were also the main economic source of farmers who planted tobacco. This not only destroyed the local soil, but also failed to bring sufficient benefits.

In 2010, Zhao Xingzhi, who worked hard for many years, returned to his hometown to take care of his elderly parents. He saw such a scene: Sugbawo Village in the Huanshan Basin was sufficient and the temperature difference between day and night was large. The apple skin is thin, sweet, fresh, and polluting; but the folks stay in the poor resources with good resources, walking with loess roads and adobe houses.

Zhao Xingzhi

Zhao Xingzhi was determined to change this situation. Under Zhao Xingzhi's demonstration, driving, and persuasion, more and more villagers have begun to plant apples with him, and the village has also established cooperatives. In a few years, the village finally realized the transformation from Tobacco Village to Apple Village, and most of the villagers also had relatively stable economic income. In 2017, 34 -year -old Zhao Xingzhi also won the national model of labor.

Apple cultivation has been on track, and the situation of the village is getting better, but Zhao Xingzhi feels that the burden on the shoulders is heavier: "Apple planting area in 2017 exceeds 35 million mu, apple production is over year, salt is over year, salt is salt, and salt is salt. What does Yuan Apple rely on to compete with others? " Like many villages who are still working hard but still feel stressful, Sugbawo Village has also encountered similar problems: product quality improvement encounters bottlenecks, real needs of the market, lack of experience in cooperative management ... Developing industry is poverty alleviation in the village. Even the only way to revitalize, but the village itself lacks a deep understanding of how to develop the industry, which requires the power from the outside.

In 2018, Samsung, China, took the "Share Village" industrial poverty alleviation project into Sugbawo Village to help the Apple industry break through the situation. "At that time, when Samsung came to us, everyone felt that this was incredible. How could people who did not know each other came to our remote place to help us." Zhao Xingzhi recalled, "But then everyone saw their sincerity and hard work. , Not just investing funds, but not interrupting for a few years, beyond our imagination. "

Zhao Xingzhi

As the old saying goes, "granting people is worse than granting people to fish." China Samsung brought funds and technology, and also changed the cognition and thinking of the villagers. In one year's upgrade and transformation, China Samsung helped Zhao Xingzhi's thinking to clearly optimize the management and organization of the cooperatives, and work together to create a core production demonstration area: strengthen the quality of the product, improve the fruit rate ", Implement" refined agricultural management "; cultivate cooperative e -commerce, supply chain, and operation team capabilities; open up offline sales channels, and build new channels for" Internet+e -commerce "sales.

Driven by the "Share Village" project, the Apple industry in Sugbawo Village has really become bigger and stronger. According to Zhao Xingzhi, the current annual output of cooperatives exceeds 2,000 tons and annual sales exceeded 10 million yuan. At the same time, 3,000 square meters of cold storage and supporting facilities have been built in the village, and the second -phase sorting plant and cold storage are also under construction. "We are not 0 now."

The integration of one, two, and three production allows villagers to diversify

Nowadays, Sugbawo Village has been on the road from poverty alleviation to rural rejuvenation, and is deeply recognized as the importance of industrial development as other "shared villages" in Samsung in China. Among the five aspects of rural rejuvenation, the industry revitalization is always the first place. It requires each village to focus on characteristic resources, pay attention to market demand, and develop advantageous industries. As the President of China Samsung said, "Just like being an enterprise, I think the implementation of rural revitalization is diversified. According to the environment and conditions of each village itself, based on the villagers 'beautiful pursuit of a better life, they strive to achieve villagers' income diversification".

Different geographical environment, resource endowment, and humanistic conditions determine that the road of industrial rejuvenation in each country will not be the same. There are countless arrangements for the choice and integration of the first, two, and three industries.

Baiyan Village, the Miao and Dai Autonomous Prefecture of Guizhou Province, Guizhou Province, is a representative of the "Share Village" in Samsung in China. It has a layer of green terraces and is known as the "village entrusted by terraces".

Baiyan Village

In 2018, Samsung China came to Baiyan to rely on the unique geographical advantages of the village to determine the high -end homestay tourism industry as the focus of the village. In addition to investing in the old house, Samsung China also introduced the cooperative operation mechanism and hired a professional operation team to provide the housekeeper training for the villagers. In the past few years, Baiyan Village has become a well -known Internet celebrity tourist village from poor villages in the past few years. Small Miao Village has become the destination for people in the city to find idyllic herds. During the short holidays, tourists who came to the terraces walked between the terraces and tried farmland picking and rice fields to catch fish. A moment of peace. According to Tang Wende, the cadre of Baiyan Village, the village can receive thousands of tourists every year, and the annual turnover of the homestays exceeds one million yuan.

Baiyan Village high -end homestay interior scene

Although the development of the homestay industry has undergone tremendous changes in Baiyan Village, Tang Wende has sprung up a new plan for industrial upgrading: with the help of China's Samsung to start a new strategy of rural rejuvenation in 2022, around the third industry of the homestay, the development of planting and breeding develops the planting industry and breeding Industry and simple first industries such as agricultural products have created a series of special products to create more diversified income channels for villagers.

Tang Wende

Recently, China Samsung announced a new strategy of rural revitalization in 2022. It will use diversified development methods such as agricultural products, integration of cultural tourism, and strengthening talent cultivation. The production integration model realizes the diversified income of villagers, and promotes rural revitalization according to local conditions.

At the launch of the Samsung Rural Revitalization of China, Tang Wende (first from left), Zhao Xingzhi (first from the right) with Chinese Samsung President Huang Degui (second from left) took a group photo

"Rural rejuvenation, the industry should be the first place. Without the support of the industry, there is no income. How can it drive the villagers to become rich?" Tang Wende said that rural revitalization must first develop the industry. "Our homestay solves the employment of 16 local villagers. So we need to develop more and create more employment and income. "

Cracking the contradiction between industrial development requires external assistance

Despite the different regions and different situations, the stories of Zhao Xingzhi, Tang Wende and others show the common endogenous motivation of rural revitalization, that is, the initiative, enthusiasm and creativity of self -development. At the same time, the revitalization of rural areas also requires the collaboration from the government, society, and market parties to help the countryside make up for shortcomings, especially in the field of industrial development.

Some studies have pointed out that rural areas, especially the previous poor areas, have the predicament and contradictions that are not synchronized with the development of the industrial economic development and the industrial economic development. On the one hand, these areas are rich in natural resources, cultural resources, and product advantages; on the other hand, due to the occlusion of environmental occlusion, extensive operation, and unreasonable industrial structure, various resources cannot be effectively developed and utilized. For this contradiction, the countryside often needs to use external forces.

Standing from the key node of the transition from poverty alleviation to rural revitalization. What the village needs to think about is how to gather as much as possible in the internal and external resources to form a joint force to leverage the development of the industrial development. Among them, it is also worth exploring.

In 2021, Samsung innovatively combines "technology+homestays" and uses Samsung's advanced IoT technology and products to intelligently upgrade some of the original homestay industry in the "sharing village". In Sichuan Qianyu Village in Sichuan, Samsung China introduced all categories of technology products into homestays, allowing this village to combine technology with homestays, and use the IoT technology to turn on the barriers between home appliances, digital and mobile devices. New highlights of attracting tourists.

Ganxun Village High -end Moment

In the newly released new strategy of rural rejuvenation in 2022, China Samsung also plans to help Qianzhu Village develop planting and breeding industries, improve the standardized planting of farmers in Qianyu Village through the establishment of professional planting cooperatives, and guide farmers to pick and sell. Household villagers have increased their income by 10,000 yuan an annual income.

Huang Degui, President of China Samsung, said, "China has entered a well -off society in an all -round way today, and in the future, it will gradually realize common prosperity under the leadership of China's new development concept. Many Chinese villages will definitely realize Cangbai Fengshi, and flowers in the mountains. "

Special planning

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