Zhong Xue Gao's mouth, whether to earn a word of mouth or inventory

Relying on the activity of the mouth, Zhong Xuegao achieved a win -win situation -to win twice by one thing.

Not long ago, Zhong Xue Gao's mouth replaced the event, so many people spent 1 yuan and got 10 ice cream. However, during the event, there were also many people, because they were not grabbed.

The affordable talked tapped activity made Zhong Xuegao on the platform and other platforms, and it was a low heat, and countless wool parties used this to do business. In addition to the movement of the movement, Zhong Xuegao was half a half of the time. More than a month ago, the feedback on old customers began.

The reason why he was held at this time, Pan Ge's opinion seemed to be because Zhong Xuegao's brand wanted to change the reputation under his rivers and rivers, while quickly cleaning up his inventory.

Relying on a activity to achieve two purposes, Zhong Xuegao is really high.

Eat 10 ice cream a dollar

It took 1 yuan and received 10 clock Xue Gao. This kind of cheap thing actually happened.

Recently, Pan Ge has a friend who posted a poster in the circle of friends. The six large characters on the poster show: Zhong Xue Gao's mouth is checked, and the following line of small words show: Trouble the new products for us and give advice.

Pan Ge found that Zhong Xuegao launched a mouthful of recruitment activities, which is indeed very tempting. After successful registration, consumers only need to spend 1 yuan to get a Zhongxue Gao coupon worth 129 yuan, and they can purchase 10 Zhong Xue Gao ice cream worth 130 yuan with the voucher.

Spending 1 yuan to eat 10 clock Xue Gao. Such a good thing will of course get attention. As a result, many small partners enthusiastically signed up and wanted to worry about Zhong Xuegao's trials. But in the process of the event, there are also many friends who have not eaten ice cream, but have a stomach.

In the black cat complaint, there are many consumers. In the campaign of Zhong Xuegao in their mouths, they could not receive coupons and for a few hours. At present, the two collective complaints are 521 and 158, respectively, occupying the front row of collective complaints on the black cat.

Anhui netizen Xiaosun told Pan Brother that he used four mobile phone numbers to log in to WeChat Mini Program to sign up and participate in Zhong Xue Gao's mouth to replace the event. In the end, he only succeeded in two.

Xiao Han in Guangzhou told Pan Ge that she signed up for more than 4 pm. During the time when she asked N times, she finally paid successfully at 6 pm, and it took more than an hour before and after.

Sichuan netizen Xiaocheng said that his verification code could not be received. After receiving it, he showed the verification code error, which wasted for more than an hour without grabbing Zhong Xue Gao's coupons for the activity.

Regarding this situation, Zhong Xuegao officially stated that after the start of the activity, due to the influx of people, the system collapsed. After the repair was completed, the vouchers were sent to the eligible people.

Mouth for coupons, 80 yuan can be sold

Some people who successfully grabbed Zhong Xue Gao's activity coupon, some people were full of mouthful, and some were pure to make money.

On the idle fish, Pan Ge found that someone sold Zhong Xue Gao's mouth for the activity ice cream. A box of random taste Zhong Xue Gao was equipped with 10 boxes. Most of the prices were between 30 yuan and 50 yuan.

However, because Zhong Xue Gao's mouth replaced the activity, on WeChat mini -programs, you need to fill in the receiving address in advance. Therefore, most of the transfer products on leisure fish are marked with only delivery of the same city, or it is self -mentioned offline.

Brother Pan found on the idle fish that in Tianjin, his city, no one transferred Zhong Xue Gao's mouth for the ice cream, so he didn't grab the mouth for Pan Ge, who had to look for the ice cream, and had to look at the "cake" again.

On the idle fish, Pan Ge also found Zhong Xuegao in the unlimited delivery area. In this regard, the seller said that this was the Zhongxue Gao flagship store on Tmall. The grabbing mouth was the cream of the activity. There was no need to fill in the receiving address in advance, so they could be changed according to the location of the buyer.

However, this mouth for this price of 80 yuan, because of its slightly expensive price, still let Pan Ge swallowed silently.

In addition to the selling of Zhong Xue Gao, who was sold for the package, on a second -hand trading platform such as leisure fish, turning around, and social platforms such as Weibo and Xiaohongshu, many people posted posts to buy Zhong Xue Gaozui instead of packaging. A "cake" on the Internet is hard to find.

Some people, for Zhong Xue's efforts to do their best; some people inadvertently received surprises from Zhong Xue Gao.

In early September, director Liang Mai revealed on Weibo that he did not order Zhong Xuegao at all, but unexpectedly received 10 ice cream sent by the other party. I don't know what it means.

In its comment area, many netizens said that they have also had similar experiences, not only received the ice cream sent by Zhong Xue Gao, but also received the bathing balls they sent.

Regarding this unexpected gift, Pan Ge consulted Zhong Xue Gao Tmall flagship store. The customer service said: This kind of activity of sending ice cream is Zhong Xuegao's randomly drawing list for old customers.

One arrow double carved bell Xue Gao

Regardless of the just -who had just happened, or the long -term old customers, Pan Ge found that Zhong Xuegao seemed to be a good hand in maintaining the customer's feelings.

However, at this time, the recruitment activity was held. In Pan Ge's view, Zhong Xuegao's true purpose was two.

One is the goodwill that I had lost before the public.

This summer, the "ice cream assassin" was verbally cut by people. As a handle, Zhong Xue Gao also stood on the cusp; at the same time, because the ice cream was exposed to the sun, it did not melt for a long time, Zhong Xue Gao even became even more than melting. Occupied hot search for many days in a row.

At the time of autumn, relying on the discounts such as Zhaoco, Zhong Xuegao not only brushed a wave of existence fiercely, but also gave a lot of cheap friends, and had a better impression on it. Regarding the purpose of the activity of this time, Pan Ge consulted Zhong Xue Gao's official, and the other party said: This event is just a feedback from Zhong Xuegao for new and old customers. It is not a marketing event specially planned.

The second reason is to quickly consume Zhong Xuegao's inventory.

Netizens have just received Zhong Xuegao's replacement of the package. She told Pan Ge that the received Zhong Xue Gaoli, produced in February, March, and April this year, most of which were produced in February.

The Dream of Beijing told Pan Ge that in early September, he received the old customers sent by Zhong Xue Gao to give back to the ice cream and check the production date and found that it was produced on March 29 this year.

Although Zhong Xuegao's ice cream, the shelf life is generally one year, as a high -end brand, the product sent in September is actually produced half a year ago, and behind the long -term production date, does it mean that these products are these products? Zhong Xuegao wants to quickly clear the inventory?

If Pan Ge speculates that it is true, then relying on a series of events such as Zhaoco, Zhong Xuegao's brand not only reverses word of mouth and consumes inventory. Zhong Xue is at the atmosphere.

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