Change and reconstruction ｜ Dejinzhang: Seeking new and changing on the road

Text / Modern Logistics News all -media reporter He Wenzhong Intern reporter Ma Jingze

Editor's note:

Since the beginning of this year, affected by the world's geopolitics, new crown pneumonia epidemic, and Russian -Ukraine conflict, the international and domestic economic situation is not optimistic. my country's steel industry has also encountered a severe situation of a new round of overcapacity, slowing downstream demand, rapid price decline, and large -scale losses in the industry. In the face of the new situation, how steel companies seek their vitality in the change and how to "break the bureau" for strategic reconstruction of enterprises.

Da waves are full of sand and sand, and when the sand is exhausted, see the real gold. This year, it coincides with the 30th anniversary of the establishment of the China Metal Materials Circulation Association. From September 25th to 27th, the China Metal Materials Circulation Association and Shagang Group will jointly organize the 17th China with the theme of "Change Bureau and Reconstruction" in Suzhou. Steel circulation promotion conference. At that time, the typical representative of the national steel manufacturer, the leading enterprise of the trade industry, and industry business (association) will gather the aunts to launch the passion collision of theory and actual combat, ideas and experience, and draw the blueprint of the industry.

Looking back at the development history of Dejian and Hong Kong, it is not only the history of struggle for the market and the rebirth of Nirvana, but also the history of exploration of exploration of changes and innovation and progress. In the six years since the establishment of Dezhang and Lugang, from the initial warehousing and logistics enterprise to today's modern supply chain service enterprise, from a single -part -party real estate unit that serves Angang's main body to today, to today's industrialization development platform, Dejinzhang has always been Grasp the pulse of industry development and walk at the forefront of the market -oriented reform of the enterprise. The panorama shows the years of state -owned enterprises daring to be the first and hard -working years in the era of great change, and have taken a unique road to corporate development.

Seeking the change drawing, reservation, innovation empowerment

Dejinkang incubated in Ansteel Transportation Co., Ltd. (hereinafter referred to as Angang Auto Transport), an old metallurgical road transportation company founded in 1948.

In 1999, Ansteel Steel Transport and Ansteel were separated from Ansteel, and became a wholly -owned subsidiary with independent legal person qualifications. In 2005, in accordance with the reform requirements of the SASAC's "main and auxiliary separation, auxiliary industry restructuring", it became the first seven restructuring in the history of Angang One of the companies.

Since the restructuring, Ansteel Automobile has continuously adjusted its own positioning and development direction. In the final analysis, it is to "do what, how to do". In the market tide, the company focuses on the main logistics industry to become bigger and stronger, continuously extend the logistics industry chain, innovate business model and profit model, and from the original single metallurgical factory internal property service unit Comprehensive third -party modern logistics companies that integrate freight agents, warehousing distribution, and automotive aftermarket services.

After the restructuring, Ansteel Automotive focused on the construction of corporate modern legal person governance structure. It has introduced internal and external enterprises such as Liaogang Group, COSCO Shipping, Anshan Iron and Steel China Trade as strategic investors to promote joint venture cooperation between enterprises and industrial chain supply chains, and build a capital bond relationship. ; Change business ideas and establish a “large tonnage, high efficiency, low cost” business guidance policy. By improving series of business management measures such as improving dedicated line transportation capabilities, strengthening equipment maintenance, reducing operating costs, and improving operating efficiency, it has realized the rapid enterprise's rapid enterprise. Development, operating volume and profitability have been rising year by year.

In 2016, Ansteel Automobile Transport ushered in a key node, and jointly established a wholly -owned subsidiary of Dezheang, and the Anshan Economic Development Zone Government. In the year of the establishment of the December, Dekangkang successfully obtained the qualification of the "car -free carrier", becoming one of the 15 pilot enterprises in Liaoning Province, and the only car -free carrier -free enterprise with a background of steel enterprises.

The achievement of achievements did not let the dependent neighbors of Lukang stubborn, but even more bravely "self -revolutionary". In early 2018, the company used high -tech such as big data, cloud computing, and mobile Internet as a link to integrate the logistics public service platform and Angang e -commerce platform to complete the preliminary transformation of the three -party industrial development platform.

In recent years, the government has released programming documents one after another to create a new advantage in the digital economy, accelerate the pace of digital enterprise construction, and create a good digital ecology to make strategic deployment. Encourage the promotion of business model innovation, cultivate a group of influential digital platform companies and supply chain enterprises, promote the construction of a modern circulation system, and reduce the cost of circulation in the whole society. Based on the in -depth analysis of the national guidance policy and industry development trend, Dezhangkang conducted in -depth investigations and thinking on the industry's steel smart supply chain service platform. In September 2020 The industry leads and regional leading modern supply chain service companies, and cooperates with the industry partners to jointly build a modern supply chain service ecosystem of the steel industry.

Dripping through the stone, unknowingly, the neighboring and land port has quietly completed the qualitative change, becoming a beautiful scenery among the modern supply chain enterprises of the steel industry.

Link companies lead the future

Back to the eldest son of Ansteel, the Steel Industry of the Republic, has sufficient congenital advantages to ensure its own survival, but Dejian Lugang does not want to "back to a big tree to cool down." Because they are clear, in order to realize the dream of enterprise development, they must be out of their eyes and boldly innovate. As a result, Dezhangkang has adjusted the industrial layout several times and actively established the steel ecosystem. It has conducted a series of explorations in promoting platformization, intelligence, ecological upgrades and continuing to create value for ecosystem partners.

The change is through, and the general is reached.

In 2017, Dejiao and Port have successively launched ten major platform products such as Dejian Changtu, Deye Iron and Steel, Deyphon Yuncang, Dejian Cycle, and Dejian Ebao. Product service matrix. While improving the online platform, Dezhang and Hong Kong have continuously deployed offline logistics networks. At present, the company has deployed 100+ protocol regulatory libraries and 10+ protocol terminals in important logistics node cities across the country. Warehousing, transportation and processing business network. The market -oriented neighboring land and port gradually broke the crickets that only do the internal business of the enterprise, continuously expanded the external market, and successively developed the steel binding business of external steel mills such as Yangang, Baotang, and Ben steel; , Jianlong, Tong Steel and other steel plants in steel plants; have formed in -depth cooperation with key enterprises such as Daming International Holdings, Liaoning Zizhu, Harbin Jianlong and other key enterprises. As of now, more than 250 social customers have developed more than 250 social customers, and the proportion of external market revenue has increased from 51.68%in 2018 to 84.07%in 2021, achieving the transformation of the "from inside to the outside" development mode of Dejian, land and port; Changtu platform effectively improves management accuracy and actively absorbs external capacity resources. At present, 573 social carriers have been integrated and 14,223 vehicles have been integrated, and the market share of continuously expanding the supply of superior lines.

The "accomplishment of each other" online and offline makes the neighboring land and port thoroughly open the end -to -end "Ren Governor" and the two pulses —

Among them, the "virtue of Changtu" online freight platform exerts the advantages of the Internet in resource integration and service management, and solves the pain point of the industry in the industry; On the basis, provide comprehensive customized services for the owner driver to achieve mobile office; the "German neighbor Ebao" as a financial end product realizes online settlement and embedded in the supply chain platform to save customers logistics and capital costs. Trading platforms such as "German neighboring steel", "virtue cycle" and "virtue of chemical industry" have enriched the disposal channels with subdivided product categories to solve different needs of customers with professional means. In short, the product matrix of Dezhang and Hong Kong can be meticulous no matter which link in the steel supply chain. Customers bring a comprehensive high -quality experience.

Dejian Lugang does not simply move the service to online in a digital way, but uses the Internet thinking to open up various business lines, and systematically reconstruct the entire supply chain system. The "big network" of the steel supply chain in the link realizes the network -shaped connection of the neighboring ecosystem business, and injects new kinetic energy into the development of enterprises and the industry.

Leading Ding Xinzhong Following the waves

In 2018, Dezhangkang was awarded the "Top Ten Innovative Innovation of China Smart Logistics Leading Enterprise 2018". At the same time, the awards were also well -known domestic large -scale logistics companies such as JD Logistics, SF Technology, Cainiao Network Technology, and Manchuria.

In 2019, Dezhangkang was "liked" by the Ministry of Industry and Information Technology. At the 2019 China Information Consumption Promotion Alliance Annual Conference and China Information Consumption Exchange Conference, the Ministry of Industry and Information Consumption in the industry information consumption in the industry and information consumption was "National New Information Consumption Demonstration Project".

Native

Unremitting efforts bring generous returns, Dejian Landang has successively won many authoritative awards and qualifications such as the "National Advanced Collective Honor Title of the National Logistics Industry", "National 5A Logistics Enterprise" and "National 5A Class Network Freight Platform". The popularity of the industry has continued to increase.

As an emerging industry, the development momentum of Dezhang and Hong Kong is strong, and it has won praise in the industry. The success of the neighboring mode is the key: always using the market as the coordinates, not only following the laws of the market economy, but also avoiding the blindness of the market.

In 2021, in order to mobilize the enthusiasm of the employees, Dejin and Port vigorously promoted the reform of the three systems. Greatly stimulated the entrepreneurial passion and motivation of employees.

First of all, the dependent and rules and rules of the dependent land and port, and successively revised the "Administrative Measures for Mid -level Cadres", "Management Measures for Management of Management and Professional and Technical Jobs from production positions, service positions (trial)" Break the identity definition of "cadres" and "workers", change identity management into job management, take actual work performance as an important criterion for selecting and employees, and establish "capable, flat, mediocre, and mediocre" among employees. Employment orientation.

Secondly, Dezhang and Port make full use of the total salary cycle budget policy, make every effort to enhance the company's creative capacity, make large distribution cakes, and first propose the slogan "as long as you can do it!" Enterprises are willing to play and dare to do it.

In the first half of this year, according to the business pay, the salary of the sales champion has exceeded one million. "Get up your sleeves and cheer up" becomes the main theme.

Although the performance was good all the way, Dezhangkang did not stop. On the one hand, continue to improve offline service modules such as "driver's home", provide driver service, intelligent logistics management and other functions, and rely on high -quality services and excellent supporting facilities to make Debang and port in Dekang in the country's steel industry. Family". On the other hand, cooperating with Shell, Michelin, Dragon Mask, Bosch and other internationally renowned brands have made every effort to create a professional, high -quality and efficient one -stop automotive aftermarket service base in the Anshan area. At the same time, expand the combined transportation method, give full play to the overall advantages and combined effectiveness of different transportation methods, and effectively promote the intensive, efficient and green development of steel logistics. At present, there are 127 port transportation routes from Dezhang and Port, and 6 shipping routes have been developed, and 6 shipping transportation lines have been fully promoted to the construction of the high -quality steel ecosystem of Anshan Iron and Steel. "It is far away and moves forward." Today, the steel industry is changing with each passing day, Dejinjun Port will adhere to the two -wheel drive mode of "online platform+offline entity" as a business engine, promote the transformation and upgrading of traditional industries, promote the new generation of a new generation In -depth integration of information technology and steel industry.

Standing at a new historical starting point, Dejian and Hong Kong will live up to expectations, and strive to advance along the painted blueprint of the "Fourteenth Five -Year Plan", contribute to the construction of the steel industry ecosystem that "co -creation, sharing, and win -win". Essence

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